Frontal-so/outbound-skills

73 skills

• clay-operations

  Optimize Clay platform operations including credit management, provider selection, and workflow templates. Use when the user asks about Clay credit optimization, Clay pricing strategies, data provider selection, Clay templates, workflow automation, credit-saving techniques, batch processing, waterfall provider ordering, or scaling Clay workflows. Triggers on "Clay credits", "save credits", "credit optimization", "Clay providers", "which provider", "Clay templates", "workflow template", "batch processing", "Clay cost", "reduce Clay spend", "Clay API keys", "provider ranking". Do NOT use for building specific enrichment workflows (use email-waterfall, company-enrichment, etc.) or Claygent/formula questions.

  Reaches the webInstructions only356 words
• claygent

  Use Clay's AI research agent (Claygent) for web research, custom data extraction, and information that does not exist in standard databases. Use when the user asks about Claygent, AI research in Clay, web browsing for data, custom data points, real-time company research, or scraping with AI. Triggers on "Claygent", "AI research", "Clay AI agent", "web research in Clay", "browse web", "research agent", "custom data points", "scrape with AI". Do NOT use for standard enrichments available via providers, Clayscript formulas, or general AI text generation without web research.

  Reaches the webInstructions only566 words
• company-enrichment

  Enrich company data in Clay with firmographics, technographics, revenue, headcount, and industry. Use when the user asks about company enrichment, firmographic data, tech stack detection, company revenue, employee count, industry classification, or company research workflows. Triggers on "company data", "firmographics", "technographics", "company enrichment", "revenue data", "headcount", "tech stack", "company research", "industry data". Do NOT use for people/contact enrichment, email finding, or phone number discovery.

  Reaches the webInstructions only484 words
• conditional-logic

  Write Clayscript formulas, conditional runs, and credit-saving logic in Clay. Use when the user asks about Clayscript, Clay formulas, conditional runs, saving credits with logic, data manipulation, if/then logic, JavaScript formulas in Clay, or the AI formula generator. Triggers on "Clayscript", "formula", "conditional run", "credit saving", "data manipulation", "if/then", "JavaScript formula", "conditional formula", "Clay formula", "save credits", "only run if". Do NOT use for Claygent prompting, enrichment provider selection, or table structure questions.

  Reaches the webInstructions only575 words
• debugging

  Troubleshoot Clay workflow issues, fix common mistakes, resolve auto-update problems, and stop credit waste. Use when the user reports something not working in Clay, credits being wasted, auto-update issues, wrong enrichment results, empty columns, or workflow errors. Triggers on "not working", "error", "troubleshoot", "debug", "credits wasted", "auto-update issue", "Clay problem", "wrong results", "fix my workflow", "common mistakes", "empty results", "credits burning". Do NOT use for building new workflows from scratch, learning Clay basics, or pricing questions.

  Reaches the webInstructions only719 words
• email-waterfall

  Set up email waterfall enrichment in Clay for maximum coverage. Use when the user asks about finding work emails, email enrichment, email waterfall setup, provider ordering, email coverage optimization, conditional runs for email, bounce rates, or email validation. Triggers on "find emails", "email waterfall", "email coverage", "email discovery", "work email", "email provider", "bounce rate". Do NOT use for phone enrichment, company-only enrichment without email needs, or general CRM email questions.

  Reaches the webInstructions only417 words
• people-enrichment

  Find and enrich contacts at target companies in Clay. Use when the user asks about finding decision makers, people enrichment, LinkedIn enrichment, title or seniority filtering, buying committee mapping, contact discovery at companies, or Sales Navigator imports. Triggers on "find contacts", "find people", "people enrichment", "decision makers", "LinkedIn enrichment", "title filtering", "seniority", "buying committee", "Sales Navigator". Do NOT use for email-specific waterfall setup, phone number finding, or company-only enrichment.

  Reaches the webInstructions only556 words
• phone-enrichment

  Set up phone number waterfall enrichment in Clay for direct dials and mobile numbers. Use when the user asks about finding phone numbers, phone waterfall, mobile numbers, direct dials, phone enrichment, or calling prospects. Triggers on "phone numbers", "mobile numbers", "phone waterfall", "direct dial", "phone enrichment", "cell phone", "find phone", "calling list". Do NOT use for email enrichment, company data, or general contact discovery without phone-specific needs.

  Reaches the webInstructions only472 words
• scoring

  Build lead scoring systems in Clay using formulas and enrichment data. Use when the user asks about lead scoring, ICP fit scoring, segmentation, lead qualification, tier assignment, prioritizing leads, or building a 100-point scoring model. Triggers on "lead scoring", "scoring system", "ICP fit", "segmentation", "lead qualification", "tier assignment", "prioritize leads", "score leads", "qualify leads", "lead score". Do NOT use for enrichment setup, email finding, or general data manipulation without scoring context.

  Reaches the webInstructions only616 words
• table-setup

  Create and configure Clay tables, choose column types, import data, and set up auto-update. Use when the user asks about creating a Clay table, choosing column types, importing data (CSV, CRM, LinkedIn), setting up views and filters, configuring auto-update, using the Chrome extension, or organizing workbooks. Triggers on "create table", "table setup", "column types", "data import", "auto-update", "Clay table", "workbook", "views", "filters", "CSV import", "Chrome extension", "Clip to Clay". Do NOT use for enrichment-specific questions, scoring, or formula writing.

  Reaches the webInstructions only553 words
• clay

  Expert Clay platform consultant for B2B data enrichment and workflow automation. Use when the user asks about Clay tables, waterfall enrichment, Clay credits, Clay pricing, Claygent, Clayscript formulas, Clay CRM sync, Clay enrichment workflows, Clay integrations, Clay Chrome extension, Clay templates, or building data pipelines in Clay. Also triggers on "Clay workflow", "enrichment waterfall", "Clay credits", "Claygent", "Clayscript", "Clay + HubSpot", "Clay + Salesforce", "Clay table", "Clay providers", "enrich in Clay", "Clay API", "Clay column", "Clay formulas", "find emails", "email waterfall", "phone waterfall", "lead scoring", "Clay debugging". Do NOT use for general CRM questions without Clay context, standalone email tools (Findymail, Hunter), or non-Clay enrichment platforms.

  Reaches the webInstructions only627 words
• atl-messaging

  Writes cold emails targeted at VP, C-Level, and Director personas (Above-the-Line). Use when the user asks to "email a CEO", "email a VP", "executive outreach", "C-suite email", "above the line", "ATL messaging", "email to decision maker", or targets someone with a VP/C-Level/Director title. Also triggers on "strategic messaging", "board-level email", "executive cold email". Do NOT use for emails targeting managers or individual contributors (use btl-messaging), general email writing without a specified persona, or deliverability questions.

  Reaches the webInstructions only403 words
• btl-messaging

  Writes cold emails targeted at Managers and Individual Contributors (Below-the-Line). Use when the user asks to "email a manager", "email an IC", "email an end user", "below the line", "BTL messaging", "operational email", or targets someone with a Manager/Specialist/Analyst/Coordinator title. Also triggers on "tactical messaging", "user-level email", "bottom-up outreach", "champion building email". Do NOT use for emails targeting VP/C-Level/Directors (use atl-messaging), general email writing without a specified persona, or deliverability questions.

  Reaches the webInstructions only425 words
• copywriting

  Cold email copywriting frameworks, principles, and sequence structure. Use when the user asks about email copywriting frameworks, cold email writing rules, email sequence structure, email variations, e-commerce cold email, copy testing, A/B testing email copy, or needs named frameworks (Do the Math, Short Trigger, Pattern Interrupt, etc.). Triggers on "copywriting framework", "email framework", "Do the Math", "Short Trigger", "Pattern Interrupt", "email variations", "email structure", "copy principles", "e-com cold email", "ecommerce outreach", "email copy rules", "how to write cold email", "copy testing". Do NOT use for personalization at scale (use personalization) or subject lines only (use subject-lines).

  Reaches the webInstructions only457 words
• email-infra

  Complete cold email infrastructure setup, DNS configuration, warmup, and troubleshooting. Use when the user asks about email infrastructure setup, domain purchasing for cold email, DNS configuration, MX/SPF/DKIM/DMARC setup, email warmup, mailbox provisioning, Google Workspace or Microsoft 365 for cold email, Instantly setup, going live with campaigns, deliverability monitoring, email blacklist recovery, warm-up troubleshooting, or scaling email infrastructure. Triggers on "email infra", "setup domains", "buy domains", "DNS setup", "MX records", "SPF record", "DKIM", "DMARC", "warmup", "warm up", "Instantly setup", "mailbox setup", "Google Workspace cold email", "Microsoft 365 cold email", "domain warmup", "email blacklist", "deliverability issue", "scaling email", "how many domains", "how many mailboxes". Do NOT use for email copywriting (use copywriting or first-touch) or general deliverability concepts (handled by orchestrator).

  Reaches the webInstructions only399 words
• first-touch

  Writes first cold emails for B2B outbound campaigns. Use when the user asks to "write a cold email", "draft an outreach email", "create a first touch", "email 1", "initial email", "opening email", "first email in sequence", or needs help choosing a cold email framework. Also triggers on "cold email copy", "outbound email template", "how to start a cold email". Do NOT use for follow-up emails, re-engagement emails, subject lines only, or deliverability/infrastructure questions.

  Reaches the webInstructions only463 words
• follow-up

  Writes follow-up emails for B2B cold email sequences. Use when the user asks to "write a follow-up", "email 2", "email 3", "sequence email", "they didn't reply", "no response", "bump email", "breakup email", or needs help structuring a 3-email sequence. Also triggers on "follow-up sequence", "second email", "third email", "what to send after no reply". Do NOT use for first-touch emails, re-engagement of old/lost leads, or deliverability questions.

  Reaches the webInstructions only463 words
• personalization

  Builds personalization strategies and AI prompts for cold email at scale. Use when the user asks about "personalization", "personalize at scale", "custom first lines", "AI personalization", "Clay prompts for email", "data enrichment for email", "personalization hooks", "how to research prospects", or needs to make emails feel 1-to-1 at volume. Also triggers on "first line generation", "personalization buckets", "strong hook", "lite hook". Do NOT use for writing full email sequences (use first-touch/follow-up), deliverability, or subject lines only.

  Reaches the webInstructions only509 words
• re-engagement

  Writes re-engagement emails to revive cold or lost leads. Use when the user asks to "re-engage", "reactivate", "closed-lost email", "win back", "reconnect with old leads", "ramp re-engagement", "no-show follow-up", or needs to email prospects who went dark weeks/months ago. Also triggers on "revive dead leads", "lost deal email", "they ghosted me". Do NOT use for follow-ups within an active sequence (use follow-up skill), first-touch emails, or deliverability questions.

  Reaches the webInstructions only395 words
• subject-lines

  Writes and optimizes subject lines for cold emails. Use when the user asks to "write a subject line", "improve my subject line", "subject line ideas", "A/B test subject lines", "open rate optimization", "my open rates are low", or needs help with email subject lines specifically. Also triggers on "subject line best practices", "what subject line should I use". Do NOT use for writing full email body copy (use first-touch or follow-up), deliverability issues causing low opens, or newsletter subject lines.

  Reaches the webInstructions only422 words
• cold-email

  Expert cold email strategist for B2B outbound campaigns. Use when the user asks about cold email writing, email sequences, email deliverability, domain warmup, SPF/DKIM/DMARC setup, email personalization, cold email templates, email copywriting frameworks, email compliance (CAN-SPAM, GDPR), bounce management, inbox placement, email infrastructure, sequencing tools (Instantly, Smartlead, Lemlist), or cold outreach strategy. Also triggers on "cold email", "email sequence", "deliverability", "warmup", "SPF", "DKIM", "DMARC", "bounce rate", "spam", "inbox placement", "email template", "follow-up email", "outbound email", "Instantly", "Smartlead", "email copy", "subject line", "personalization". Do NOT use for marketing emails or newsletters.

  Reaches the webInstructions only1,169 words
• account-selection

  ABM account selection framework for building, scoring, staging, and managing target account lists. Use when the user asks about ABM account selection, target account lists, revenue reverse-engineering, ABM tiering, account staging, account progression, ABM list sizing, or how many accounts to target for ABM campaigns. Triggers on "account selection", "ABM accounts", "target account list", "how many accounts", "ABM tier", "account staging", "account progression", "revenue target", "ABM list", "stage conversion", "identified to aware", "account scoring ABM". Do NOT use for general ICP definition without ABM context (use define-icp) or LinkedIn ad targeting (use linkedin-ads skill).

  Reaches the webInstructions only319 words
• clean-validate

  Verify and validate emails and phone numbers, manage bounce rates, and maintain list hygiene schedules. Use when user asks about "email verification", "validate emails", "bounce rate", "ZeroBounce", "NeverBounce", "list hygiene", "data decay", "deliverability", "catch-all emails", "spam traps", "re-verify", "phone validation". Do NOT use for deduplication (use deduplicate) or finding new contacts (use find-contacts).

  Reaches the webInstructions only577 words
• deduplicate

  Deduplicate prospect lists, merge data from multiple sources, and ensure data quality across columns. Use when user asks about "deduplicate", "duplicates", "remove duplicates", "merge sources", "merge columns", "multiple data sources", "data quality", "clean up list", "duplicate contacts", "Clay auto-dedupe". Do NOT use for email verification (use clean-validate) or ICP scoring (use define-icp).

  Reaches the webInstructions only673 words
• define-icp

  Define Ideal Customer Profile with firmographic, technographic, and behavioral criteria plus scoring tiers. Use when user asks about "ICP", "ideal customer profile", "who to target", "scoring criteria", "tier system", "firmographic", "technographic", "buyer persona". Do NOT use for finding specific companies (use source-companies) or contact search (use find-contacts).

  Reaches the webInstructions only546 words
• find-contacts

  Find contacts and decision makers at target companies using Sales Navigator boolean search, Clay Find People, and export tools. Use when user asks about "find contacts", "find people", "boolean search", "Sales Navigator search", "export leads", "Evaboot", "PhantomBuster", "decision makers", "buying committee", "title targeting", "contact list". Do NOT use for company sourcing (use source-companies) or email verification (use clean-validate).

  Reaches the webInstructions only660 words
• persona-mapping

  Map buying committee personas within target accounts for ABM and outbound campaigns. Use when the user asks about persona mapping, buying committee identification, persona-based messaging, JTBD mapping, champion vs economic buyer targeting, persona prioritization, or campaign naming for persona tracking. Triggers on "persona mapping", "buying committee", "champion", "economic buyer", "technical evaluator", "persona", "JTBD", "jobs to be done", "who to target at account", "persona messaging", "persona budget allocation", "campaign naming convention". Do NOT use for general ICP definition (use define-icp) or cold email writing (use cold-email skill).

  Reaches the webInstructions only315 words
• qualify-accounts

  Qualify and score target accounts using ICP scoring matrices, ABM tier assignment, intent data layering, and lookalike building. Use when user asks about "qualify accounts", "score accounts", "ABM tiers", "account-based marketing", "intent data", "lookalike accounts", "prioritize accounts", "tier 1 accounts", "account scoring". Do NOT use for initial ICP definition (use define-icp) or finding contacts at accounts (use find-contacts).

  Reaches the webInstructions only592 words
• source-companies

  Find and import target companies from multiple data sources including Apollo, Clay, Google Maps, HG Insights, Ocean.io, and webhooks. Use when user asks about "find companies", "company list", "data sources", "where to find companies", "import companies", "Google Maps leads", "tech stack targeting", "webhooks", "Triggery". Do NOT use for finding individual contacts (use find-contacts) or ICP definition (use define-icp).

  Reaches the webInstructions only484 words
• list-building

  Expert B2B list building orchestrator for outbound sales campaigns. Use when the user asks about building lead lists, Sales Navigator search, boolean filters, ICP definition, ICP scoring, lead sources, data validation, email verification, list segmentation, Apollo prospecting, Clay Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold outreach. Also triggers on "lead list", "list building", "Sales Navigator", "boolean search", "ICP", "ideal customer profile", "find leads", "prospect list", "lead source", "email verification", "data validation", "list hygiene", "Evaboot", "PhantomBuster", "export leads", "build a list", "find prospects", "deduplicate", "qualify accounts", "ABM". Do NOT use for enrichment workflows (use clay skill) or email writing (use cold-email skill).

  Reaches the webInstructions only824 words
• company-events

  Company event signal tracking for B2B outbound. Use when the user asks about M&A signals, company expansion, new locations, IPO, product launches, leadership changes, headquarters moves, mergers, acquisitions, or firmographic triggers. Do NOT use for funding rounds (use funding skill) or hiring signals (use hiring skill).

  Reaches the webInstructions only586 words
• competitor-signals

  Competitor engagement signal tracking for B2B outbound. Use when the user asks about competitor signals, bad review targeting, G2/Capterra scraping, LinkedIn follower scraping from competitors, battle cards, competitor customer targeting, or churned competitor customers. Do NOT use for tech stack changes broadly (use tech-changes skill) or general content engagement (use content-engagement skill).

  Reaches the webInstructions only632 words
• content-engagement

  Content engagement signal tracking for B2B outbound. Use when the user asks about content engagement signals, LinkedIn post likes/comments, webinar attendance, newsletter engagement, Trigify setup, social engagement tracking, or community engagement signals. Do NOT use for website visitor tracking (use website-visitors skill) or competitor content engagement (use competitor-signals skill).

  Reaches the webInstructions only686 words
• funding

  Funding round signal tracking for B2B outbound. Use when the user asks about funding signals, Series A/B/C detection, post-raise outreach, budget availability triggers, Crunchbase monitoring, or venture capital signals. Do NOT use for general company events (use company-events skill) or hiring that follows funding (use hiring skill).

  Reaches the webInstructions only554 words
• hiring

  Hiring signal tracking for B2B outbound. Use when the user asks about hiring signals, job posting intent, new roles, missing roles, leaving employees, skills-targeting, role-targeting, headcount growth, or team expansion signals. Do NOT use for individual job changes (use job-changes skill) or general company events (use company-events skill).

  Reaches the webInstructions only563 words
• job-changes

  Job change signal tracking for B2B outbound. Use when the user asks about job change signals, champion tracking, new role outreach, vendor amnesty period, Clay job change monitoring, or days 14-45 engagement window. Do NOT use for general hiring signals (use hiring skill) or company-level events (use company-events skill).

  Reaches the webInstructions only508 words
• multi-signal

  Multi-signal stacking and scoring framework for B2B outbound. Use when the user asks about signal stacking, compound scoring, scoring frameworks, action thresholds, response SLAs, signal prioritization, lead scoring, signal combinations, heat levels, or building a complete signal-based selling system. Do NOT use for a single specific signal type (use the dedicated sub-skill instead).

  Reaches the webInstructions only1,029 words
• tech-changes

  Technology stack change signal tracking for B2B outbound. Use when the user asks about tech stack changes, vendor switches, new tool adoption, BuiltWith tracking, technology signals, stack monitoring, tool migration, or tech-based targeting. Do NOT use for competitor product engagement (use competitor-signals skill) or general company events (use company-events skill).

  Reaches the webInstructions only604 words
• website-visitors

  Website visitor identification and tracking for B2B outbound. Use when the user asks about website visitor tracking, RB2B setup, pixel-based identification, IP-to-company matching, visitor de-anonymization, Warmly, Leadfeeder, Koala, visitor alerts, or Slack integration for website visitors. Do NOT use for content engagement on social (use content-engagement skill) or intent data from third parties (use multi-signal skill).

  Reaches the webInstructions only617 words
• signal-sourcer

  Expert signal-based selling strategist for B2B outbound teams. Use when the user asks about buying signals, intent data, signal scoring, signal-based selling, website visitor tracking, job change signals, hiring signals, funding signals, competitor signals, tech stack changes, content engagement signals, multi-signal stacking, RB2B setup, Trigify setup, Common Room, Bombora, Koala, Warmly, 6sense, signal-to-action playbooks, or building signal-driven outbound campaigns. Also triggers on "buying signals", "intent data", "signal scoring", "signal-based", "website visitors", "job change", "hiring signal", "funding signal", "competitor signal", "tech change", "content engagement", "RB2B", "Trigify", "Common Room", "Bombora", "intent signals", "warm outbound", "signal stacking", "visitor tracking", "signal tools", "GTM plays". Do NOT use for general list building without signal context (use list-building skill) or email writing (use cold-email skill).

  Reaches the webInstructions only762 words
• ai-personalization-prompts

  6 AI personalization prompts (lemlist style) plus 2 email templates - ICP Identification, Company Description, Similar Product, Top 3 Problems, Subject Line, Case Study Reference, and Similar Company Approach. Use when setting up AI-powered personalization, building Clay/lemlist workflows, or automating research.

  Reaches the webInstructions only349 words
• atl-btl-messaging

  Above-the-Line (ATL) and Below-the-Line (BTL) messaging framework for targeting executives vs end-users. Use when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs/C-Level vs Managers/ICs.

  Reaches the webInstructions only449 words
• bridgebound-firmographic-15

  15 Firmographic Bridgebound triggers from Flip The Script - Financial Events, M&A Activity, Growth Signals, and Product/Marketing moves. Use when targeting companies based on business events, building expansion campaigns, or leveraging news-based outreach.

  Reaches the webInstructions only375 words
• bridgebound-history-16

  16 history-based Bridgebound triggers from Flip The Script - Demo Pipeline, Closed-Lost, Executive Churn, Email Engagement, and Reciprocity. Use when re-engaging past prospects, reactivating closed-lost deals, or building win-back campaigns.

  Reaches the webInstructions only386 words
• bridgebound-in-market-20

  20 "In Market" Bridgebound triggers from Flip The Script - Adjacent Vendors, Competitors, and Time-Based signals. Use when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal/event timing.

  Reaches the webInstructions only394 words
• bridgebound-relationship-39

  39 relationship-based Bridgebound triggers from Flip The Script - Common VCs, Customers, C-Suite, Employees, VC Partners, Advisors, Board Members, Sponsored Companies, and Your Network. Use when leveraging warm connections, building referral campaigns, or multi-threading into accounts.

  Reaches the webInstructions only565 words
• bridgebound-symptoms-11

  11 Symptoms & Signs Bridgebound triggers from Flip The Script - Overt Negatives, Lacking Positives, and Industry Influencers. Use when identifying pain-based opportunities, building problem-aware campaigns, or leveraging influencer audiences.

  Reaches the webInstructions only345 words
• buying-signals-6

  6 buying signals ranked by purchase correlation - Former Customers, New Leadership, High-Intent Website, Tech Stack Change, Expansion, and Hiring/Downsizing. Use when prioritizing outreach, building signal-based campaigns, or setting up intent tracking.

  Reaches the webInstructions only380 words
• clay-buying-signals-5

  5 buying signals for Clay workflows with performance benchmarks and workflow tips. Use when setting up signal-based Clay tables, prioritizing outreach triggers, or building intent-based campaigns.

  Reaches the webInstructions only485 words
• clay-enrichment-9step

  Complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories. Use when building enrichment workflows, setting up Clay tables, or maximizing data quality.

  Reaches the webInstructions only324 words
• cold-call-scripts

  1-minute cold call script (5 steps) and no-show phone script. Use when training SDRs on calls, building call frameworks, or handling common phone scenarios.

  Reaches the webInstructions only380 words
• cold-email-4-sequence

  Standard 4-email cold outreach sequence framework. Use when building cold email campaigns, creating outreach sequences, or structuring multi-touch email cadences for B2B prospecting.

  Reaches the webInstructions only287 words
• cold-email-templates-34

  Complete library of 34 cold email templates - 23 First Touch, 4 Follow-Up, 4 Re-Engagement, plus key principles. Use when building email campaigns, looking for proven templates, or expanding your outreach playbook.

  Reaches the webInstructions only292 words
• email-1-variations-7

  7 Email 1 variations from Frontal core framework plus Email 2 and Email 3 templates. Use when crafting the first email in a sequence, testing different opening structures, or building complete email cadences.

  Reaches the webInstructions only403 words
• email-metrics-benchmarks

  Email metrics to track, 2X levers, and structure checklist for cold outreach. Use when analyzing campaign performance, setting benchmarks, or optimizing email metrics.

  Reaches the webInstructions only527 words
• email-writing-frameworks

  5 proven email writing frameworks for cold outreach - Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities. Use when writing cold emails, structuring outreach messages, or choosing the right framework for your ICP.

  Reaches the webInstructions only362 words
• frontal-messaging-templates

  6 Frontal messaging templates - Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, and Why Are You Paying. Use when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach.

  Reaches the webInstructions only418 words
• gtm-philosophy

  Core GTM philosophy principles and multi-channel coordination strategy. Use when defining outbound strategy, training sales teams, or establishing GTM fundamentals.

  Reaches the webInstructions only387 words
• gtm-plays-11

  11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedicated Role, Bad Reviews, AI Ideas, ServiceBell Allbound, Inbound Followers. Use when building outbound campaigns, creating signal-based plays, or expanding your GTM playbook.

  Reaches the webInstructions only447 words
• inbound-triggers-30

  30 inbound premises from Flip The Script - Content & Events, Product Interest, Social & Intent, and Sponsored Influencers. Use when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response.

  Reaches the webInstructions only462 words
• josh-braun-copywriting

  Josh Braun's 5 cold email writing principles plus personalization best practices. Use when refining email copy, improving message quality, or reviewing outreach for common mistakes.

  Reaches the webInstructions only274 words
• lead-sources-guide

  Lead sources by use case with Clay delivery-ready templates - Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, and Local Directories. Use when choosing lead sources, building prospecting workflows, or setting up data enrichment.

  Reaches the webInstructions only394 words
• linkedin-campaign-complete

  Complete LinkedIn campaign guide - targeting strategy, copywriting rules, human-like campaign steps, and message templates. Use when building LinkedIn outreach sequences, writing LinkedIn messages, or planning multi-touch campaigns.

  Reaches the webInstructions only297 words
• linkedin-limits-warmup

  LinkedIn limits for 2024-2026 with warm-up protocol for inactive accounts. Use when planning LinkedIn campaigns, avoiding account restrictions, or warming up new/dormant accounts.

  Reaches the webInstructions only393 words
• linkedin-success-factors

  7 key LinkedIn success factors and campaign takeaways. Use as a checklist before launching LinkedIn campaigns or reviewing campaign performance.

  Reaches the webInstructions only459 words
• list-building-tips

  Pro tips for B2B list building - source mixing, enrichment workflow, template usage, and efficiency principles. Use when building prospect lists, optimizing data quality, or improving prospecting efficiency.

  Reaches the webInstructions only367 words
• outbound-triggers-6

  6 Outbound premises from Flip The Script - CXO Passdown, Groundswell strategies, Multi-Persona, and Cold Outbound. Use when running pure cold outreach, building top-down or bottom-up campaigns, or multi-threading accounts.

  Reaches the webInstructions only417 words
• outreach-4-categories

  The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.

  Reaches the webInstructions only337 words
• personalization-6-buckets

  Complete 6 Buckets of Personalization framework from Flip The Script - Self-Authored Content, Engaged Content, Self-Identified Traits, Junk Drawer, Background Centric, and Company Level. Use when researching prospects, choosing personalization angles, or building personalized outreach.

  Reaches the webInstructions only539 words
• personalization-hooks

  Personalization Hooks to Relevance - Strong Hook vs Lite Hook patterns with examples. Use when connecting research to messaging, choosing hook strength, or crafting personalized opening lines.

  Reaches the webInstructions only417 words
• personalization-playbooks

  Camp Personalization vs No Personalization playbooks by outreach category - Inbound, Postbound, Bridgebound, and Outbound. Use when deciding personalization level, building automated sequences, or creating messaging templates.

  Reaches the webInstructions only480 words
• sdr-master-prompts

  Frontal SDR master prompts - What Frontal Does and Default Lead Messaging prompts for sales/SDR assistants. Use when training AI assistants for sales, building SDR chatbots, or creating consistent messaging guidelines.

  Reaches the webInstructions only435 words
• sdr-outbound-rules

  SDR outbound writing rules, 8 allowed messaging frameworks, and tone guidelines by offer type. Use when training SDRs, creating messaging guidelines, or standardizing outbound quality.

  Reaches the webInstructions only400 words