Agent skill

gtm-philosophy

Core GTM philosophy principles and multi-channel coordination strategy.

slowingReaches the webInstructions only387 words

From Frontal-so/outbound-skills · 73 skills · 4 · pushed 2026-07-14

What it does when it runs

Core GTM philosophy principles and multi-channel coordination strategy. Use when defining outbound strategy, training sales teams, or establishing GTM fundamentals.

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: frontal.so
Tool permissions it declares: No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files: None. Instructions only.

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Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/Frontal-so/outbound-skills.git /tmp/outbound-skills
git -C /tmp/outbound-skills sparse-checkout set "skills/gtm-philosophy"
mkdir -p ~/.claude/skills/gtm-philosophy
cp -R "/tmp/outbound-skills/skills/gtm-philosophy/." ~/.claude/skills/gtm-philosophy/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from Frontal-so/outbound-skills/blob/27cd847be5ce7e9b749b1d672cbfb29935d911db/skills/gtm-philosophy/SKILL.md, which is licensed MIT (repository). 387 words, 10 headings.

Core GTM Philosophy

Fundamental Principles

Scale what top performers do - Study best reps, systematize their approach
Diagnose before prescribing - BIPSY framework: Behaviors, Individual, Process, Skill, You
Signal-based outreach = 3-4x higher contract values
You can't burn your TAM - Re-engage with new angles
Lead with pain, not features - HockeyStack approach: "Do you have problems tying brand awareness to revenue?"
Segment and convert, don't over-personalize - Gorgias went from 200 sequences to 10 modular ones

Multi-Channel Coordination

The Data:

Email + ads + referrals = extra $2M ARR (case study)
ABM approach = 36% meeting rate vs 10% non-ABM
Warm before you touch principle

Coordination Strategy:

Channel	Role	Timing
Ads	Warm up, build awareness	Before outreach
Email	Primary outreach	Day 1
LinkedIn	Secondary touch	Day 2-3
Phone	High-intent follow-up	After engagement
Referrals	Leverage network	Throughout

Key Mindsets

On Personalization

Personalize to the person, not just the company
Use specific numbers, not vague claims
Research should inform approach, not just first line

On Volume vs Quality

Quality signals beat high volume
100 signal-based emails > 1000 cold emails
Stack signals for heat scoring (3+ signals = reach out same day)

On Timing

New role signals peak at days 14-45
Website visitors: act within 24-48 hours
Funding announcements: wait 2-4 weeks

On Messaging

Lead with pain, not features
Soft CTAs outperform hard asks
Humor reduces tension and increases response

Combines with

Skill	Why
`buying-signals-6`	Implement signal-based philosophy
`outreach-4-categories`	Categorize leads properly
`sdr-outbound-rules`	Apply philosophy to daily execution
`josh-braun-copywriting`	Write messages that lead with pain

Example prompts

How should I structure multi-channel coordination for a $50K ACV deal?

Explain the BIPSY framework for diagnosing my SDR team's issues.

How do I balance volume vs quality for a mid-market SaaS product?

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