Agent skill
outreach-4-categories
The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound.
Filed under Outbound email.
From Frontal-so/outbound-skills · 73 skills · 4 · pushed 2026-07-14
What it does when it runs
The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.
Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.
- Keys and connectors you must supply
- None found.
- Hosts it reaches
- frontal.so
- Tool permissions it declares
- No
allowed-toolsin the frontmatter. It only issues instructions, so there is nothing to bound. - Actions present in the files
- None. Instructions only.
Install it
View source on GitHub ↗git clone --depth 1 --filter=blob:none --sparse https://github.com/Frontal-so/outbound-skills.git /tmp/outbound-skills git -C /tmp/outbound-skills sparse-checkout set "skills/outreach-4-categories" mkdir -p ~/.claude/skills/outreach-4-categories cp -R "/tmp/outbound-skills/skills/outreach-4-categories/." ~/.claude/skills/outreach-4-categories/
Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗
The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.
The skill
Source on GitHub ↗Reproduced in full from Frontal-so/outbound-skills/blob/27cd847be5ce7e9b749b1d672cbfb29935d911db/skills/outreach-4-categories/SKILL.md, which is licensed MIT (repository). 337 words, 8 headings.
The 4 Categories of Outreach
INBOUND (1:Many Messaging Only)
Definition:
- Prospect knows your company
- Hand-raisers taking marketing action asking to evaluate your product
Trigger: Demo requests, chat box inquiries
Messaging approach: 1:Many only (they came to you)
POSTBOUND (1:Many + 1:1 Messaging)
Definition:
- Prospect knows your company
- Marketing leads that are NOT hand-raisers
Trigger: Content engagement without explicit buying intent
Messaging approach: Mix of templated + personalized
BRIDGEBOUND (1:Many + 1:1 Messaging)
Definition:
- Prospect sometimes knows your company
- Segmented outbound based on premises that raise meeting/buying likelihood
Trigger: Prospect or company action NOT related to your marketing
Messaging approach: Signal-based personalization
5 Sub-Categories:
- Based on Relationship (39 triggers)
- Based on History (16 triggers)
- Based on Likely "In Market" (20 triggers)
- Based on Symptoms & Signs (11 triggers)
- Based on Firmographic (15 triggers)
OUTBOUND (1:1 Messaging Only)
Definition:
- Prospect doesn't know your company
- Coming in cold
Trigger: Prospect selected by prospecting team
Messaging approach: Fully personalized (1:1 only)
Messaging Matrix
| Category | Prospect Awareness | Messaging Type | Personalization Level |
|---|---|---|---|
| Inbound | High | 1:Many | Low |
| Postbound | Medium | 1:Many + 1:1 | Medium |
| Bridgebound | Low-Medium | 1:Many + 1:1 | Medium-High |
| Outbound | None | 1:1 Only | High |
Combines with
| Skill | Why |
|---|---|
personalization-playbooks | Get messaging for each category |
bridgebound-relationship-39 | Deep-dive on Bridgebound triggers |
inbound-triggers-30 | Understand Inbound premises |
outbound-triggers-6 | Master pure Outbound approach |
Example prompts
This lead downloaded our ebook - is it Inbound or Postbound?
Create a messaging strategy for Bridgebound leads with job change signals.
How do I transition a Postbound lead to a sales conversation?
Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
Other skills for the same job
Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.
- sales-outreach by zubair-trabzada · 1,079
- apollo-outreach by OpenClaudia · 664
- cold-outreach-sequence by BrianRWagner · 403
- cold-outreach by shawnpang · 308
- earned-media-outreach by shawnpang · 308
- partnership-outreach by shawnpang · 308
- cold-email-outreach by thatrebeccarae · 119
- networking-outreach by manojbajaj95 · 92
Need help setting it up?
This page tells you what outreach-4-categories does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.
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