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outbound-triggers-6

6 Outbound premises from Flip The Script - CXO Passdown, Groundswell strategies, Multi-Persona, and Cold Outbound.

slowingReaches the webInstructions only417 words

Filed under Outbound email.

From Frontal-so/outbound-skills · 73 skills · 4 · pushed 2026-07-14

What it does when it runs

6 Outbound premises from Flip The Script - CXO Passdown, Groundswell strategies, Multi-Persona, and Cold Outbound. Use when running pure cold outreach, building top-down or bottom-up campaigns, or multi-threading accounts.

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  • frontal.so
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Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/Frontal-so/outbound-skills.git /tmp/outbound-skills
git -C /tmp/outbound-skills sparse-checkout set "skills/outbound-triggers-6"
mkdir -p ~/.claude/skills/outbound-triggers-6
cp -R "/tmp/outbound-skills/skills/outbound-triggers-6/." ~/.claude/skills/outbound-triggers-6/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

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The skill

Source on GitHub ↗

Reproduced in full from Frontal-so/outbound-skills/blob/27cd847be5ce7e9b749b1d672cbfb29935d911db/skills/outbound-triggers-6/SKILL.md, which is licensed MIT (repository). 417 words, 10 headings.

OUTBOUND Premises (6 Triggers)

1. CXO Passdown

Strategy: Start at the top, get passed down to the right person

Execution:

  • Email C-level executive
  • Ask for direction to right person
  • Creates internal referral

Template:

{{firstName}},

I'm not sure if this lands on your desk or someone else's.

We help [ICP] with [problem].

Who should I be talking to about [topic] at {{company}}?

2. To "Groundswell" for Info

Strategy: Build internal champions before approaching decision maker

Execution:

  • Target end-users and ICs
  • Provide value and resources
  • Build grassroots support

3. To "Groundswell" for Product-Placement

Strategy: Get product in hands of end-users first

Execution:

  • Free trials to ICs
  • Bottom-up adoption
  • Let usage drive demand

4. To DM Based on "Groundswell" Product-Placement

Strategy: Use internal adoption as proof point for decision maker

Execution:

  • Reference internal usage
  • Show adoption metrics
  • Convert to paid/enterprise

Template:

{{firstName}},

{{number}} people at {{company}} are already using [product].

[Names/teams] have been active for [timeframe].

Worth discussing how to scale this across the org?

5. Multi-Persona (Cross-Departmental)

Strategy: Coordinate outreach across multiple stakeholders

Execution:

  • Map buying committee
  • Tailor message per role
  • Coordinate timing

Roles to target:

  • Economic buyer (budget)
  • Technical buyer (evaluation)
  • End user (adoption)
  • Champion (internal advocate)

6. Typical "Cold Outbound"

Strategy: Pure cold outreach with no prior signal

Execution:

  • 1:1 personalization required
  • Pattern-interrupt opening
  • Heavy research investment

Messaging Approach:

First Line: Core-Static Relevance (Lean on Pattern Interruptive Opener)
Second Line: Core-Static Relevance ("We work with...")

Outbound Success Factors

  1. Deep research - Know the person and company
  2. Pattern interrupt - Stand out from generic emails
  3. Clear relevance - Why you, why now
  4. Multi-channel - Don't rely on email alone
  5. Persistence - Multiple touches required

Combines with

SkillWhy
outreach-4-categoriesUnderstand pure Outbound
personalization-6-bucketsDeep research for 1:1
personalization-hooksCreate strong hooks
atl-btl-messagingCXO Passdown for ATL

Example prompts

Create a CXO Passdown email for targeting VP Engineering at enterprise companies.

How do I build internal champions using Groundswell strategy?

Write a Multi-Persona campaign targeting both CFO and Finance Manager.

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Other skills for the same job

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