Agent skill

gtm-plays-11

slowingReaches the webInstructions only447 words

Filed under Prospecting and list building.

From Frontal-so/outbound-skills · 73 skills · 4 · pushed 2026-07-14

What it does when it runs

11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedicated Role, Bad Reviews, AI Ideas, ServiceBell Allbound, Inbound Followers. Use when building outbound campaigns, creating signal-based plays, or expanding your GTM playbook.

Read from the skill and the 1 file bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: frontal.so
Tool permissions it declares: No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files: None. Instructions only.

Ask about gtm-plays-11

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?Claude ChatGPT

Adapt it to my stackClaude ChatGPT

What else do I need for it to workClaude ChatGPT

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Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/Frontal-so/outbound-skills.git /tmp/outbound-skills
git -C /tmp/outbound-skills sparse-checkout set "skills/gtm-plays-11"
mkdir -p ~/.claude/skills/gtm-plays-11
cp -R "/tmp/outbound-skills/skills/gtm-plays-11/." ~/.claude/skills/gtm-plays-11/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from Frontal-so/outbound-skills/blob/27cd847be5ce7e9b749b1d672cbfb29935d911db/skills/gtm-plays-11/SKILL.md, which is licensed MIT (repository). 447 words, 15 headings.

11 GTM Plays

Quick reference for signal-based outbound plays. For templates, see references/templates.md.

Play	Signal	Best Timing
1. New Team Members	Company added team members	2-4 weeks after hire
2. Skills-Targeting	LinkedIn skills match product	Ongoing
3. Role-Targeting	Uncommon job title exists	Ongoing
4. Industry Research	Create signal via surveys	Value-first
5. Resources for ICs	New SDRs starting roles	Evergreen
6. Leaving Employees	Team member departed	1-2 weeks after
7. No Dedicated Role	Missing key title	Ongoing
8. Bad Reviews	Negative G2/Capterra review	Within days
9. AI-Generated Ideas	Personalized value via AI	Ongoing
10. ServiceBell Allbound	Website visitor activity	Real-time
11. Inbound Followers	New LinkedIn follower	24-48 hours

Play Details

1. New Team Members

Reference new hire by name. Shows attention to their growth.

2. Skills-Targeting

Target LinkedIn skills (not just titles). Clay extracts skills from profiles.

Salesforce skill → Salesforce add-ons
Python skill → Developer tools

3. Role-Targeting

Uncommon titles signal budget/priority.

"RevOps Manager" → RevOps is priority
"Growth Engineer" → Technical growth exists

4. Industry-Level Research

Survey ICP experts → opens value-first conversations.

5. Resources for ICs (Evergreen)

Automated campaign sending resources to new ICs. Long-term brand building.

6. Leaving Employees

Position around coverage gap after departure.

7. No Dedicated Role

No "Content Manager" + $5M+ revenue = content gap opportunity.

8. Bad Reviews Targeting

Scrape negative reviews, reference their pain, offer alternatives.

9. AI-Generated Ideas

Generate 2 relevant ideas + your offer as #3 (with humor).

10. ServiceBell Allbound

Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.

11. Inbound Followers

Monitor daily, filter to ICP via Clay, outreach within 24-48h.

Combines with

Skill	Why
`buying-signals-6`	Understand signal strength per play
`clay-enrichment-9step`	Automate play execution in Clay
`cold-email-templates-34`	Get templates for each play
`bridgebound-in-market-20`	Deep-dive on in-market signals

Example prompts

Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.

How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?

Which play should I prioritize for a $30K ACV product?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

templates.md

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

deepline-plays by getaero-io · 54
deepline-plays-review by getaero-io · 54

Need help setting it up?

This page tells you what gtm-plays-11 does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

Book a call →

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