Agent skill
personalization-6-buckets
Complete 6 Buckets of Personalization framework from Flip The Script - Self-Authored Content, Engaged Content, Self-Identified Traits, Junk Drawer, Background Centric, and Company Level.
Filed under Positioning and messaging.
From Frontal-so/outbound-skills · 73 skills · 4 · pushed 2026-07-14
What it does when it runs
Complete 6 Buckets of Personalization framework from Flip The Script - Self-Authored Content, Engaged Content, Self-Identified Traits, Junk Drawer, Background Centric, and Company Level. Use when researching prospects, choosing personalization angles, or building personalized outreach.
Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.
- Keys and connectors you must supply
- None found.
- Hosts it reaches
- frontal.so
- Tool permissions it declares
- No
allowed-toolsin the frontmatter. It only issues instructions, so there is nothing to bound. - Actions present in the files
- None. Instructions only.
Install it
View source on GitHub ↗git clone --depth 1 --filter=blob:none --sparse https://github.com/Frontal-so/outbound-skills.git /tmp/outbound-skills git -C /tmp/outbound-skills sparse-checkout set "skills/personalization-6-buckets" mkdir -p ~/.claude/skills/personalization-6-buckets cp -R "/tmp/outbound-skills/skills/personalization-6-buckets/." ~/.claude/skills/personalization-6-buckets/
Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗
The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.
The skill
Source on GitHub ↗Reproduced in full from Frontal-so/outbound-skills/blob/27cd847be5ce7e9b749b1d672cbfb29935d911db/skills/personalization-6-buckets/SKILL.md, which is licensed MIT (repository). 539 words, 10 headings.
6 Buckets of Personalization
Bucket 1: Self-Authored Content (Highest Value)
Content the prospect has created themselves:
- Speaking Engagements - Conferences, podcasts
- Webinars - Hosted or participated
- Articles - Blog posts, publications
- Posts - LinkedIn, Twitter content
Usage: Highest value personalization. Reference their thought leadership directly.
Bucket 2: Engaged Content
Content the prospect has interacted with:
- Commented On - Their comments on posts
- Shared - Content they've shared
- Liked Comments - Comments they've liked
- Liked Posts - Posts they've liked
Usage: Shows what topics interest them. Reference shared interests.
Bucket 3: Self-Identified Traits
How the prospect describes themselves:
- Profile Line ("About me" Section) - Bio content
- Company Line (Role, Specialization & Achievements) - Role description
- Headline (Below Profile Picture) - LinkedIn headline
Usage: Use their own words to frame relevance.
Bucket 4: Junk Drawer
Personal details from their profile:
- Personal Interests - Hobbies, activities
- Volunteer Experience: Personal (Charity) - Causes they support
- Languages Spoken - Multilingual abilities
- Schools Attended - Education background
- Interested In/Following - Topics they follow
Usage: Build rapport but don't overdo it. Use sparingly.
Bucket 5: Background Centric
Professional history and credentials:
- Tenure at Company - How long they've been there
- Professional Trajectory - Career movement
- Recommendations Given - Who they recommend
- Recommendations Received - Social proof
- Boards They're On - Board positions
- Volunteer Experience: Professional (Mentorship) - Industry involvement
- Awards Received - Recognition
- Certifications - Professional credentials
- Mutual Connections - Shared network
- Skill Endorsements - Endorsed abilities
Usage: Reference career achievements and professional credibility.
Bucket 6: Company Level
Company-wide information:
- Company Website Language - Messaging and positioning
- Company Post - Recent social content
- Company Blog Entry - Blog content
- Company News Mentions - Press coverage
- Company IPO - Public offering
- Company Funding - Investment rounds
- Company Financial Reports - Public financials
- M&A: Acquired/Were Acquired/Merged - M&A activity
- Company Growth - Growth trajectory
- Hiring / Made a "Key Hire" - Team changes
- Moved Headquarters / Opened New Locations - Expansion
- New Product/Feature/Integration Release - Product updates
- Impactful Marketing Moves - Marketing activities
- Company Competitors / Competitor Moves - Competitive landscape
- Negative/Positive Outputs/Midputs/Inputs - Business problems
Usage: Trigger-based personalization at scale.
5 Types of Core-Static Relevance (Fallback)
When personalization isn't possible:
- Demographic: Buyer Persona
- Firmographic: Company Segment
- Firmographic: Company Industry Vertical
- Firmographic: Company Market Geos
- Technographic: Tech Stack
Combines with
| Skill | Why |
|---|---|
personalization-hooks | Turn bucket data into hooks |
ai-personalization-prompts | Automate bucket research |
personalization-playbooks | Choose personalization level |
cold-email-4-sequence | Apply buckets to sequence |
Example prompts
Research Bucket 1 (Self-Authored Content) for this prospect: [LinkedIn URL]
Which bucket should I prioritize for a quick 50-prospect campaign?
Create a strong hook using Bucket 6 (Company Level) data about their funding.
Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
Other skills for the same job
Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.
- personalization-writer by janskuba · 199
- personalization-at-scale by louisblythe · 136
- personalization-at-scale by manojbajaj95 · 92
- deep-personalization by impecablemee · 66
- personalization-engine by kenny589 · 63
Need help setting it up?
This page tells you what personalization-6-buckets does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.
Book a call →The directory stays free. There is nothing gated behind this.