Agent skill

lead-sources-guide

Lead sources by use case with Clay delivery-ready templates - Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, and Local Directories.

slowingReaches the webInstructions only394 words

Filed under Prospecting and list building.

From Frontal-so/outbound-skills · 73 skills · 4 · pushed 2026-07-14

What it does when it runs

Lead sources by use case with Clay delivery-ready templates - Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, and Local Directories. Use when choosing lead sources, building prospecting workflows, or setting up data enrichment.

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply: None found.
Hosts it reaches: frontal.so
Tool permissions it declares: No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files: None. Instructions only.

Ask about lead-sources-guide

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Is this safe to install?Claude ChatGPT

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Install it

View source on GitHub ↗

git clone --depth 1 --filter=blob:none --sparse https://github.com/Frontal-so/outbound-skills.git /tmp/outbound-skills
git -C /tmp/outbound-skills sparse-checkout set "skills/lead-sources-guide"
mkdir -p ~/.claude/skills/lead-sources-guide
cp -R "/tmp/outbound-skills/skills/lead-sources-guide/." ~/.claude/skills/lead-sources-guide/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from Frontal-so/outbound-skills/blob/27cd847be5ce7e9b749b1d672cbfb29935d911db/skills/lead-sources-guide/SKILL.md, which is licensed MIT (repository). 394 words, 18 headings.

Lead Sources & Clay Templates

Lead Sources by Use Case

Apollo.io

Best for: Broad targeting
Use with: LeadMagic scraper for enrichment
Pros: Good volume
Cons: Needs verification

LinkedIn Sales Navigator

Best for: Precise role/seniority targeting
Use with: Prospeo or Vayne scrapers
Pros: Higher quality
Cons: Lower volume

Clay Find People/Accounts

Best for: Quick lookups
Use case: Native database for enrichment workflows

Ocean.io

Best for: Lookalike accounts
Use case: Expanding TAM based on tech stack/ICP

Openmart

Best for: Local lead generation
Use case: SMB-focused targeting

Local Directories

Best for: Niche verticals
Tool: Instant Data Scraper
Use case: Specific industries

Clay Templates (Delivery-Ready)

General High-Volume

Leadmagic → Apollo → Bouncebean → Import Template

Segmented by Title/Industry

Leadmagic → Apollo Import → Persona Segment

Email Enrichment

Leadmagic → Clay → Enrich Prospect Emails

Standard Sales Nav Workflow

Prospeo → Sales Nav → Leads Import Template

Alternative Sales Nav Flow

Vayne → Sales Nav → Import Template

List Building Pro Tips

Mix sources - Don't rely on just one
Scraping = step 1 - Still need Clay enrichment
Templates are modular - Adjust for campaign goals
Don't reinvent the wheel - Start with template, tweak

Source Selection Matrix

Need	Best Source	Backup
Volume	Apollo	Clay Find
Quality	Sales Navigator	Ocean.io
Lookalikes	Ocean.io	Clay
Local/SMB	Openmart	Directories
Niche	Directories	Apollo filters

Combines with

Skill	Why
`clay-enrichment-9step`	Enrich leads after sourcing
`list-building-tips`	Apply quality principles
`clay-buying-signals-5`	Add signals to sourced leads
`buying-signals-6`	Prioritize by signal strength

Example prompts

Which source should I use for targeting VP Engineering at Series B startups?

Set up a Clay template for Apollo → enrichment → email verification.

How do I find lookalike companies to my best customers?

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

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Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

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lead-scoring by shawnpang · 308

Need help setting it up?

This page tells you what lead-sources-guide does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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