Pipedrive

• ▸Customizable kanban-style pipeline management
• ▸Lead and deal management with centralized contact data and custom fields
• ▸Workflow automations and email nurturing sequences (Growth and above)
• ▸Two-way email sync, calendar sync, and meeting scheduling
• ▸Reporting, forecasting, and AI-powered report creation
• ▸Pipedrive AI: AI sales assistant notifications, AI email writing and email summaries
• ▸Nova meeting intelligence (pre-call briefs, call transcripts, suggested CRM updates), included in all plans
• ▸Official Pipedrive MCP server (beta) for ChatGPT, Claude, and other MCP clients, on all plans
• ▸REST API v1 and v2 with OpenAPI 3 specs and official Node.js and PHP clients
• ▸500+ integrations via the Pipedrive Marketplace; iOS and Android apps

Authentication

API token sent in the x-api-token header, or OAuth 2.0 (authorization code flow with scopes such as deals:read, deals:full, contacts:read, contacts:full) for Marketplace apps

Base URL

https://api.pipedrive.com/api/v2 (v2) and https://api.pipedrive.com/v1 (v1)

Rate limits

Token-based: each company gets a daily API token budget of 30,000 base tokens x plan multiplier (Lite 1, Growth 2, Premium 5, Ultimate 7) x seats, plus purchased top-ups; requests cost tokens by endpoint (e.g. 2 for a single get, 40 for a search) and v2 endpoints cost less. Burst limits per token over a rolling 2-second window range from 20 (Lite) to 120 (Ultimate) requests for API tokens and 80 to 480 for OAuth apps; search is capped at 10 requests per 2 seconds. Exhausting the budget returns 429 until the daily reset.

Notable endpoints

• API v2: Activities, Deals, Persons, Organizations, Products, Pipelines, Stages, Projects, item search, lead search
• API v1: Leads, Notes, Files, Filters, Goals, Mailbox, Call logs, Meetings, Users, Roles, Permission sets
• Webhooks

MCP tools exposed

getActivitiesgetActivityaddActivityupdateActivitygetDealsgetDealaddDealupdateDealsearchDealsgetPersonsgetPersonaddPersonupdatePersonsearchPersonsgetOrganizationsgetOrganizationaddOrganizationupdateOrganizationsearchOrganizationgetLeadsgetLeadaddLeadupdateLeadsearchLeadsconvertLeadToDealgetLeadConversionStatusgetProductsgetProductaddProductupdateProductsearchProductgetStagesgetStagegetNotesgetNoteaddNoteupdateNote

Machine-readable spec

OpenAPI spec retrieved

Checked 2026-09-24 against their pricing page. Vendors change pricing without notice.

Pipedrive is a CRM organized around a visual sales pipeline rather than a general-purpose contact database, used (per the vendor) by 100,000+ companies in 179 countries.

Small to mid-sized sales teams that want a straightforward, pipeline-centric CRM with built-in automation, reporting, and AI assistance, priced per seat across four self-serve plans.

Teams planning heavy API or AI-agent use should check plan limits first: the daily API token budget is 30,000 tokens times a plan multiplier (1 on Lite, 7 on Ultimate) times seats, and MCP usage is subject to plan-based token limits. The MCP server is labelled beta in its setup guides, and connecting it to ChatGPT requires a Pro, Business, Enterprise or Edu ChatGPT plan with developer mode on. Integrations still built on the deprecated API v1 endpoints are out of support since August 1, 2026 and need migrating to v2. Lead capture (LeadBooster) starts at Premium or as an add-on, and phone and email data enrichment, a sandbox account, and IP- and time-based access restrictions are Ultimate-only.

Systems of record for customer relationships that treat the data model as programmable, competing on API quality and flexibility rather than on breadth of built-in modules.

Category: Modern and developer-facing CRM. Membership is decided by 3 stated tests, not by category tags — see them and the full comparison.

AttioAPIMCPFully user-definable objects with an API that mirrors them, plus a documented MCP server.CloseDay.aifolkAPIHubSpot CRMTwentyOpen source and self-hostable, which changes the lock-in calculation more than any feature does.

• Exact MCP token allowances per plan (the MCP page says usage is subject to plan-based token limits but does not list them)
• Prices for regions other than the US (prices were read from the page as served to a US visitor)