6 alternatives to Close
Reviewed by Cheetah Systems Lab research team on 2026-08-03. Competitive set: Modern and developer-facing CRM. The reviewer profile includes the editorial and corrections policy.
Compare Close on price and setup. Check Close against 6 rivals on developer access, buyer fit and tradeoffs.
Close current baseline
Close is a sales CRM that positions communication (calling, email, SMS) as native to the product rather than bolted on via integrations, and has added an embedded AI agent, Chloe, that autonomously works leads.
- Built-in calling, email, and SMS from within the CRM
- Chloe: an AI sales agent that calls new and cold leads, qualifies them, and books meetings
- Automatic CRM updates and follow-up drafting from call/email content
- Call transcription and AI summarization
- Pipeline management and sales reporting
- Published starting point
- $19/mo (Solo, or $9/mo billed annually)
- Setup
- 1h setup assessment
- Developer access
- API documentation, MCP documentation, OpenAPI specification
When to replace Close
Automated workflows are excluded from the two cheapest plans (Solo and Essentials), and Chloe-in-workflows only turns on at Growth ($109/mo, or $99 annual) and above, so teams wanting the AI-agent capability that's central to Close's current marketing must skip past the entry tiers. Calling and SMS are metered on top of the subscription (roughly $0.02/minute plus per-number fees), which can surprise call-heavy teams budgeting only the listed plan price. The OpenAPI spec is explicitly labelled experimental with incomplete schema coverage, so teams building strict, fully-typed API integrations should expect gaps.
How each alternative compares with Close
Attio vs Close
Choose Attio when
Choose Attio over Close when these published constraints align more closely with the requirement: $0 (Free, up to 3 seats); 30m setup assessment; Attio's checked sources link API documentation, MCP documentation, OpenAPI specification. The corresponding Close constraints are $19/mo (Solo, or $9/mo billed annually); 1h setup assessment; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah comparison of published constraints
Keep Close in contention when
Keep Close when 1h setup assessment, $19/mo (Solo, or $9/mo billed annually), and Close's checked sources link API documentation, MCP documentation, OpenAPI specification are the more workable constraints for the team than Attio's 30m setup assessment, $0 (Free, up to 3 seats), and Attio's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
Key tradeoff
Attio versus Close on published starting price: Attio - $0 (Free, up to 3 seats); Close - $19/mo (Solo, or $9/mo billed annually). On setup, Attio has a 30m setup assessment; Close has a 1h setup assessment. On developer access, Attio's checked sources link API documentation, MCP documentation, OpenAPI specification; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
For Attio versus Close, official pages checked 2026-07-30: Website used for Attio versus Close, Documentation used for Attio versus Close, Pricing used for Attio versus Close, API documentation used for Attio versus Close, OpenAPI specification used for Attio versus Close, MCP documentation used for Attio versus Close. These Attio sources inform comparison with Close, not every sentence individually.
Day.ai vs Close
Choose Day.ai when
Choose Day.ai over Close when these published constraints align more closely with the requirement: $0/mo (Free); 1h setup assessment; Day.ai's checked sources link MCP documentation. The corresponding Close constraints are $19/mo (Solo, or $9/mo billed annually); 1h setup assessment; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah comparison of published constraints
Keep Close in contention when
Keep Close when 1h setup assessment, $19/mo (Solo, or $9/mo billed annually), and Close's checked sources link API documentation, MCP documentation, OpenAPI specification are the more workable constraints for the team than Day.ai's 1h setup assessment, $0/mo (Free), and Day.ai's checked sources link MCP documentation.
Cheetah assessment
Key tradeoff
Day.ai versus Close on published starting price: Day.ai - $0/mo (Free); Close - $19/mo (Solo, or $9/mo billed annually). On setup, Day.ai has a 1h setup assessment; Close has a 1h setup assessment. On developer access, Day.ai's checked sources link MCP documentation; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
For Day.ai versus Close, official pages checked 2026-08-03: Website used for Day.ai versus Close, Documentation used for Day.ai versus Close, Pricing used for Day.ai versus Close, MCP documentation used for Day.ai versus Close. These Day.ai sources inform comparison with Close, not every sentence individually.
folk vs Close
Choose folk when
Choose folk over Close when these published constraints align more closely with the requirement: $30/member/mo (Standard, monthly billing); 30m setup assessment; folk's checked sources link API documentation, MCP documentation. The corresponding Close constraints are $19/mo (Solo, or $9/mo billed annually); 1h setup assessment; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah comparison of published constraints
Keep Close in contention when
Keep Close when 1h setup assessment, $19/mo (Solo, or $9/mo billed annually), and Close's checked sources link API documentation, MCP documentation, OpenAPI specification are the more workable constraints for the team than folk's 30m setup assessment, $30/member/mo (Standard, monthly billing), and folk's checked sources link API documentation, MCP documentation.
Cheetah assessment
Key tradeoff
folk versus Close on published starting price: folk - $30/member/mo (Standard, monthly billing); Close - $19/mo (Solo, or $9/mo billed annually). On setup, folk has a 30m setup assessment; Close has a 1h setup assessment. On developer access, folk's checked sources link API documentation, MCP documentation; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
For folk versus Close, official pages checked 2026-08-03: Website used for folk versus Close, Documentation used for folk versus Close, Pricing used for folk versus Close, API documentation used for folk versus Close, MCP documentation used for folk versus Close. These folk sources inform comparison with Close, not every sentence individually.
HubSpot CRM vs Close
Choose HubSpot CRM when
Choose HubSpot CRM over Close when these published constraints align more closely with the requirement: $0 (Free CRM, up to 2 users); 30m setup assessment; HubSpot CRM's checked sources link API documentation, MCP documentation. The corresponding Close constraints are $19/mo (Solo, or $9/mo billed annually); 1h setup assessment; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah comparison of published constraints
Keep Close in contention when
Keep Close when 1h setup assessment, $19/mo (Solo, or $9/mo billed annually), and Close's checked sources link API documentation, MCP documentation, OpenAPI specification are the more workable constraints for the team than HubSpot CRM's 30m setup assessment, $0 (Free CRM, up to 2 users), and HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah assessment
Key tradeoff
HubSpot CRM versus Close on published starting price: HubSpot CRM - $0 (Free CRM, up to 2 users); Close - $19/mo (Solo, or $9/mo billed annually). On setup, HubSpot CRM has a 30m setup assessment; Close has a 1h setup assessment. On developer access, HubSpot CRM's checked sources link API documentation, MCP documentation; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
For HubSpot CRM versus Close, official pages checked 2026-08-03: Website used for HubSpot CRM versus Close, Documentation used for HubSpot CRM versus Close, Pricing used for HubSpot CRM versus Close, API documentation used for HubSpot CRM versus Close, MCP documentation used for HubSpot CRM versus Close. These HubSpot CRM sources inform comparison with Close, not every sentence individually.
Pipedrive vs Close
Choose Pipedrive when
Choose Pipedrive over Close when these published constraints align more closely with the requirement: No published starting price in the reviewed sources; No setup assessment recorded; Pipedrive's checked sources link API documentation, OpenAPI specification. The corresponding Close constraints are $19/mo (Solo, or $9/mo billed annually); 1h setup assessment; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah comparison of published constraints
Keep Close in contention when
Keep Close when 1h setup assessment, $19/mo (Solo, or $9/mo billed annually), and Close's checked sources link API documentation, MCP documentation, OpenAPI specification are the more workable constraints for the team than Pipedrive's No setup assessment recorded, No published starting price in the reviewed sources, and Pipedrive's checked sources link API documentation, OpenAPI specification.
Cheetah assessment
Key tradeoff
Pipedrive versus Close on published starting price: Pipedrive - No published starting price in the reviewed sources; Close - $19/mo (Solo, or $9/mo billed annually). On setup, Pipedrive has a No setup assessment recorded; Close has a 1h setup assessment. On developer access, Pipedrive's checked sources link API documentation, OpenAPI specification; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
For Pipedrive versus Close, official pages checked 2026-08-03: Website used for Pipedrive versus Close, Documentation used for Pipedrive versus Close, API documentation used for Pipedrive versus Close, OpenAPI specification used for Pipedrive versus Close. These Pipedrive sources inform comparison with Close, not every sentence individually.
Twenty vs Close
Choose Twenty when
Choose Twenty over Close when these published constraints align more closely with the requirement: $9/user/mo (Pro, yearly billing); 30m setup assessment; Twenty's checked sources link API documentation, MCP documentation. The corresponding Close constraints are $19/mo (Solo, or $9/mo billed annually); 1h setup assessment; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah comparison of published constraints
Keep Close in contention when
Keep Close when 1h setup assessment, $19/mo (Solo, or $9/mo billed annually), and Close's checked sources link API documentation, MCP documentation, OpenAPI specification are the more workable constraints for the team than Twenty's 30m setup assessment, $9/user/mo (Pro, yearly billing), and Twenty's checked sources link API documentation, MCP documentation.
Cheetah assessment
Key tradeoff
Twenty versus Close on published starting price: Twenty - $9/user/mo (Pro, yearly billing); Close - $19/mo (Solo, or $9/mo billed annually). On setup, Twenty has a 30m setup assessment; Close has a 1h setup assessment. On developer access, Twenty's checked sources link API documentation, MCP documentation; Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
For Twenty versus Close, official pages checked 2026-08-03: Website used for Twenty versus Close, Documentation used for Twenty versus Close, Pricing used for Twenty versus Close, API documentation used for Twenty versus Close, MCP documentation used for Twenty versus Close. These Twenty sources inform comparison with Close, not every sentence individually.
Close baseline sources
- Close Official website
- Close Official documentation
- Close Official API documentation
- Close Official machine-readable API specification
- Close Official MCP documentation
- Close Official pricing page
- Close Official status page
Verify before deciding
- Exact enumerated list of MCP tool names (docs point to a /mcp/tools subpage listing tools per scope, which we did not independently enumerate)
- Exact numeric rate limit figures (docs give an illustrative example, not published hard numbers)
Cheetah assessed Close buyer fit, setup and tradeoffs. Shortlist reviewed 2026-07-31.