6 alternatives to HubSpot CRM

Reviewed by Cheetah Systems Lab research team on 2026-09-24. Competitive set: Modern and developer-facing CRM. The reviewer profile includes the editorial and corrections policy.

Compare HubSpot CRM on price and setup. Check HubSpot CRM against 6 rivals on developer access, buyer fit and tradeoffs.

Read the HubSpot CRM profile

Why teams replace HubSpot CRM

Sales Hub Professional and Enterprise carry required one-time onboarding fees ($1,500 and $3,500 respectively, per the Sales Hub pricing page) on top of seat prices, and Professional's monthly payment option still commits you annually. The free plan is limited to 2 users (and 1,000 contacts, per the CRM product page), so it stops being viable once a team grows past a couple of reps. AI agents run on metered HubSpot Credits ($9 per 1,000 credits paid annually) beyond each tier's monthly allotment, which adds a variable cost on top of seat prices. Some MCP capabilities depend on the subscription: creating custom pipelines is not supported on free tools, and quotes and AEO tools need Professional or Enterprise Hubs.

HubSpot CRM current baseline

HubSpot CRM is the free core of HubSpot's platform: contacts, companies, deals, and tickets on one data model, with paid Hubs (Marketing, Sales, Service, Content, Data, Revenue) and paid Smart CRM seats layered on top for automation, reporting, and AI.

Contact, deal, and task management on one shared CRM data model
Deal pipelines and reporting dashboards
Email tracking, templates, and meeting scheduling
Breeze Assistant and Agent Hub AI agents (Prospecting Agent, Data Agent, Customer Agent) billed through HubSpot Credits
Live chat, chatbots, and a shared inbox

Published starting point: $0 (free CRM tools, up to 2 users)
Setup: 30m setup assessment
Developer access: API documentation, MCP documentation

How each alternative compares with HubSpot CRM

Attio vs HubSpot CRM
Choose Attio when
Choose Attio over HubSpot CRM when these published constraints align more closely with the requirement: $0 (Free, up to 3 seats); 30m setup assessment; Attio's checked sources link API documentation, MCP documentation, OpenAPI specification. The corresponding HubSpot CRM constraints are $0 (free CRM tools, up to 2 users); 30m setup assessment; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah comparison of published constraints
Keep HubSpot CRM in contention when
Keep HubSpot CRM when 30m setup assessment, $0 (free CRM tools, up to 2 users), and HubSpot CRM's checked sources link API documentation, MCP documentation are the more workable constraints for the team than Attio's 30m setup assessment, $0 (Free, up to 3 seats), and Attio's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
Key tradeoff
Attio versus HubSpot CRM on published starting price: Attio - $0 (Free, up to 3 seats); HubSpot CRM - $0 (free CRM tools, up to 2 users). On setup, Attio has a 30m setup assessment; HubSpot CRM has a 30m setup assessment. On developer access, Attio's checked sources link API documentation, MCP documentation, OpenAPI specification; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah assessment
For Attio versus HubSpot CRM, official pages checked 2026-09-24: Website used for Attio versus HubSpot CRM, Documentation used for Attio versus HubSpot CRM, Pricing used for Attio versus HubSpot CRM, API documentation used for Attio versus HubSpot CRM, OpenAPI specification used for Attio versus HubSpot CRM, MCP documentation used for Attio versus HubSpot CRM. These Attio sources inform comparison with HubSpot CRM, not every sentence individually.
Close vs HubSpot CRM
Choose Close when
Choose Close over HubSpot CRM when these published constraints align more closely with the requirement: $9 per user/month billed annually (Solo; $19 billed monthly); 1h setup assessment; Close's checked sources link API documentation, MCP documentation, OpenAPI specification. The corresponding HubSpot CRM constraints are $0 (free CRM tools, up to 2 users); 30m setup assessment; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah comparison of published constraints
Keep HubSpot CRM in contention when
Keep HubSpot CRM when 30m setup assessment, $0 (free CRM tools, up to 2 users), and HubSpot CRM's checked sources link API documentation, MCP documentation are the more workable constraints for the team than Close's 1h setup assessment, $9 per user/month billed annually (Solo; $19 billed monthly), and Close's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
Key tradeoff
Close versus HubSpot CRM on published starting price: Close - $9 per user/month billed annually (Solo; $19 billed monthly); HubSpot CRM - $0 (free CRM tools, up to 2 users). On setup, Close has a 1h setup assessment; HubSpot CRM has a 30m setup assessment. On developer access, Close's checked sources link API documentation, MCP documentation, OpenAPI specification; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah assessment
For Close versus HubSpot CRM, official pages checked 2026-09-24: Website used for Close versus HubSpot CRM, Documentation used for Close versus HubSpot CRM, Pricing used for Close versus HubSpot CRM, API documentation used for Close versus HubSpot CRM, OpenAPI specification used for Close versus HubSpot CRM, MCP documentation used for Close versus HubSpot CRM. These Close sources inform comparison with HubSpot CRM, not every sentence individually.
Day.ai vs HubSpot CRM
Choose Day.ai when
Choose Day.ai over HubSpot CRM when these published constraints align more closely with the requirement: $0/month (Free); paid agents from $24/month per agent billed annually, or $30/month billed monthly; 1h setup assessment; Day.ai's checked sources link API documentation, MCP documentation. The corresponding HubSpot CRM constraints are $0 (free CRM tools, up to 2 users); 30m setup assessment; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah comparison of published constraints
Keep HubSpot CRM in contention when
Keep HubSpot CRM when 30m setup assessment, $0 (free CRM tools, up to 2 users), and HubSpot CRM's checked sources link API documentation, MCP documentation are the more workable constraints for the team than Day.ai's 1h setup assessment, $0/month (Free); paid agents from $24/month per agent billed annually, or $30/month billed monthly, and Day.ai's checked sources link API documentation, MCP documentation.
Cheetah assessment
Key tradeoff
Day.ai versus HubSpot CRM on published starting price: Day.ai - $0/month (Free); paid agents from $24/month per agent billed annually, or $30/month billed monthly; HubSpot CRM - $0 (free CRM tools, up to 2 users). On setup, Day.ai has a 1h setup assessment; HubSpot CRM has a 30m setup assessment. On developer access, Day.ai's checked sources link API documentation, MCP documentation; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah assessment
For Day.ai versus HubSpot CRM, official pages checked 2026-09-24: Website used for Day.ai versus HubSpot CRM, Documentation used for Day.ai versus HubSpot CRM, Pricing used for Day.ai versus HubSpot CRM, API documentation used for Day.ai versus HubSpot CRM, MCP documentation used for Day.ai versus HubSpot CRM. These Day.ai sources inform comparison with HubSpot CRM, not every sentence individually.
folk vs HubSpot CRM
Choose folk when
Choose folk over HubSpot CRM when these published constraints align more closely with the requirement: $24/member/mo billed annually (Standard); $30/member/mo billed monthly; 30m setup assessment; folk's checked sources link API documentation, MCP documentation, OpenAPI specification. The corresponding HubSpot CRM constraints are $0 (free CRM tools, up to 2 users); 30m setup assessment; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah comparison of published constraints
Keep HubSpot CRM in contention when
Keep HubSpot CRM when 30m setup assessment, $0 (free CRM tools, up to 2 users), and HubSpot CRM's checked sources link API documentation, MCP documentation are the more workable constraints for the team than folk's 30m setup assessment, $24/member/mo billed annually (Standard); $30/member/mo billed monthly, and folk's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
Key tradeoff
folk versus HubSpot CRM on published starting price: folk - $24/member/mo billed annually (Standard); $30/member/mo billed monthly; HubSpot CRM - $0 (free CRM tools, up to 2 users). On setup, folk has a 30m setup assessment; HubSpot CRM has a 30m setup assessment. On developer access, folk's checked sources link API documentation, MCP documentation, OpenAPI specification; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah assessment
For folk versus HubSpot CRM, official pages checked 2026-09-24: Website used for folk versus HubSpot CRM, Documentation used for folk versus HubSpot CRM, Pricing used for folk versus HubSpot CRM, API documentation used for folk versus HubSpot CRM, OpenAPI specification used for folk versus HubSpot CRM, MCP documentation used for folk versus HubSpot CRM. These folk sources inform comparison with HubSpot CRM, not every sentence individually.
Pipedrive vs HubSpot CRM
Choose Pipedrive when
Choose Pipedrive over HubSpot CRM when these published constraints align more closely with the requirement: US$14 per seat/month billed annually (Lite; US$19 billed monthly); 30m setup assessment; Pipedrive's checked sources link API documentation, MCP documentation, OpenAPI specification. The corresponding HubSpot CRM constraints are $0 (free CRM tools, up to 2 users); 30m setup assessment; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah comparison of published constraints
Keep HubSpot CRM in contention when
Keep HubSpot CRM when 30m setup assessment, $0 (free CRM tools, up to 2 users), and HubSpot CRM's checked sources link API documentation, MCP documentation are the more workable constraints for the team than Pipedrive's 30m setup assessment, US$14 per seat/month billed annually (Lite; US$19 billed monthly), and Pipedrive's checked sources link API documentation, MCP documentation, OpenAPI specification.
Cheetah assessment
Key tradeoff
Pipedrive versus HubSpot CRM on published starting price: Pipedrive - US$14 per seat/month billed annually (Lite; US$19 billed monthly); HubSpot CRM - $0 (free CRM tools, up to 2 users). On setup, Pipedrive has a 30m setup assessment; HubSpot CRM has a 30m setup assessment. On developer access, Pipedrive's checked sources link API documentation, MCP documentation, OpenAPI specification; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah assessment
For Pipedrive versus HubSpot CRM, official pages checked 2026-09-24: Website used for Pipedrive versus HubSpot CRM, Documentation used for Pipedrive versus HubSpot CRM, Pricing used for Pipedrive versus HubSpot CRM, API documentation used for Pipedrive versus HubSpot CRM, OpenAPI specification used for Pipedrive versus HubSpot CRM, MCP documentation used for Pipedrive versus HubSpot CRM. These Pipedrive sources inform comparison with HubSpot CRM, not every sentence individually.
Twenty vs HubSpot CRM
Choose Twenty when
Choose Twenty over HubSpot CRM when these published constraints align more closely with the requirement: $9/user/mo (Cloud Pro, billed yearly); $12/user/mo billed monthly; self-hosting the core is free; 30m setup assessment; Twenty's checked sources link API documentation, MCP documentation. The corresponding HubSpot CRM constraints are $0 (free CRM tools, up to 2 users); 30m setup assessment; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah comparison of published constraints
Keep HubSpot CRM in contention when
Keep HubSpot CRM when 30m setup assessment, $0 (free CRM tools, up to 2 users), and HubSpot CRM's checked sources link API documentation, MCP documentation are the more workable constraints for the team than Twenty's 30m setup assessment, $9/user/mo (Cloud Pro, billed yearly); $12/user/mo billed monthly; self-hosting the core is free, and Twenty's checked sources link API documentation, MCP documentation.
Cheetah assessment
Key tradeoff
Twenty versus HubSpot CRM on published starting price: Twenty - $9/user/mo (Cloud Pro, billed yearly); $12/user/mo billed monthly; self-hosting the core is free; HubSpot CRM - $0 (free CRM tools, up to 2 users). On setup, Twenty has a 30m setup assessment; HubSpot CRM has a 30m setup assessment. On developer access, Twenty's checked sources link API documentation, MCP documentation; HubSpot CRM's checked sources link API documentation, MCP documentation.
Cheetah assessment
For Twenty versus HubSpot CRM, official pages checked 2026-09-24: Website used for Twenty versus HubSpot CRM, Documentation used for Twenty versus HubSpot CRM, Pricing used for Twenty versus HubSpot CRM, API documentation used for Twenty versus HubSpot CRM, MCP documentation used for Twenty versus HubSpot CRM. These Twenty sources inform comparison with HubSpot CRM, not every sentence individually.