The CRM that works for you
folk is a lightweight CRM that captures the context of your relationships from LinkedIn, email, WhatsApp, calendars, and other tools via a browser extension and integrations, then uses AI assistants (Follow-up, Recap, Research, and Workflow) to automate sales busywork on top of a customizable pipeline.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Standard | $24/member/mo billed annually ($288/member/year), or $30/member/mo billed monthly | 1 synced account per member; 500 email finds/month; 2,000 AI field runs/month; 200 Research Assistant runs/month; 1,500 Workflow Assistant runs/month; 2,000 messages/member/month; 1 custom domain Unlimited members | Pipeline management, Email campaigns, Contact enrichment |
| Premium | $48/member/mo billed annually ($576/member/year), or $60/member/mo billed monthly | 5 synced accounts per member; 1,000 email finds/month; 5,000 AI field runs/month; 200 Research Assistant runs/month; 10,000 Workflow Assistant runs/month; 5,000 messages/member/month; 3 custom domains Unlimited members | All in Standard, Custom objects & Deals, Email sequences |
| Enterprise | From $80/member/mo billed annually ($960/member/year), or from $100/member/mo billed monthly | Custom limits for enrichments, messages, account sync, AI fields Unlimited members | All in Standard & Premium, Security controls (internal and sensitive interactions), Group-level permissions |
Checked 2026-09-24 against their pricing page. Vendors change pricing without notice.
folk is a relationship-first CRM aimed at teams (sales, agencies, startups, partnerships, venture capital) that live largely on LinkedIn and email rather than a heavyweight sales-ops stack.
Small sales teams, agencies, startups, partnership teams, and venture capital firms that manage relationships primarily through LinkedIn, email, and personal networks, and want a lighter, faster-to-adopt CRM than Salesforce or HubSpot rather than a highly configurable enterprise system.
REST API access, Zapier and Make apps, custom objects and deals, sequences, dashboards, and workspace roles are gated behind the Premium plan ($48/member/mo billed annually, $60 monthly), so teams that want to build on the API can't do it on Standard (the MCP server, by contrast, is listed on every plan). The pricing page mentions a free plan but publishes no free plan card or limits; the documented path is a 14-day trial after which the account is blocked until you upgrade.
Systems of record for customer relationships that treat the data model as programmable, competing on API quality and flexibility rather than on breadth of built-in modules.
Category: Modern and developer-facing CRM. Membership is decided by 3 stated tests, not by category tags — see them and the full comparison.
Appears in comparison shortlists
The pricing page mentions a free plan (its title lists Free, and its FAQ refers to downgrading to the free plan), but no free plan card or limits are published alongside Standard, Premium and Enterprise. Every new workspace gets a 2-week free trial with all premium features and no credit card; if you don't upgrade, the account is blocked until you do, though you can ask for a one-week extension. Paid plans start at $24/member/mo billed annually ($30 monthly).
Yes. It names folk throughout, not a generic template.
The REST API is included on Premium ($48/member/mo billed annually, $60 monthly) and Enterprise. It is not included on Standard. The MCP server is listed on all three plans.
Yes. The docs list 38 tools covering the workspace, companies, people, custom objects, notes, groups, group members and custom fields, interactions, and tasks.
It captures contact and company data from LinkedIn and 7+ other platforms directly into folk and enriches their details without leaving LinkedIn.
Native sync covers email, calendar, and WhatsApp. Zapier and Make apps require Premium or Enterprise.
We did not find a separate security or trust page on folk's site, and the pricing page lists Google as the SSO option on every plan.
This page tells you whether folk fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
Book a call →The directory stays free. There is nothing gated behind this.
Tell us what you want to improve. Fedor reviews the workflow and replies by email when there is a useful fit.