The CRM that works for you
folk is a lightweight CRM that pulls contact and interaction data from LinkedIn, email, WhatsApp, calendars, and other tools via a browser extension and integrations, then automates parts of the sales workflow (follow-ups, recaps, research, and workflow triggers) with AI assistants layered on top of a customizable pipeline.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Standard | $30/member/mo (or $24/member/mo billed annually) | — | Pipeline management, Email campaigns, Contact enrichment |
| Premium | $60/member/mo (or $48/member/mo billed annually) | — | Everything in Standard, Custom objects & deals, Email sequences |
| Enterprise | From $100/member/mo (or from $80/member/mo billed annually) | — | Everything in Premium, Custom limits, Security controls |
Checked 2026-08-03 against their pricing page. Vendors change pricing without notice.
folk is a relationship-first CRM aimed at teams (sales, agencies, partnerships, venture) that live largely on LinkedIn and email rather than a heavyweight sales-ops stack. It ships a browser extension for capturing contacts and companies from the web, a customizable data model (People, Companies, Objects, Deals), AI assistants for routine sales busywork, and a developer surface: a documented REST API (folk External API, versioned schema, current version 2025-06-09) plus a hosted MCP server exposing tools scoped to companies, people, objects, notes, groups, and interactions.
Small sales teams, agencies, partnership teams, and venture capital firms that manage relationships primarily through LinkedIn, email, and personal networks, and want a lighter, faster-to-adopt CRM than Salesforce/HubSpot rather than a highly configurable enterprise system.
API access, custom objects/deals, sequences, and full interaction history are gated behind the Premium plan ($60/member/mo, or $48 annual), so teams that want to build on the API or use custom pipeline objects can't do it on the cheaper Standard tier. There is no free plan (only a 14-day trial), so teams wanting a permanently free option should look elsewhere. folk does not publish enterprise-scale security certifications or record-volume limits on its pricing page the way larger CRMs do, so teams with strict compliance or very large record counts should confirm those directly with the vendor before committing.
Systems of record for customer relationships that treat the data model as programmable, competing on API quality and flexibility rather than on breadth of built-in modules.
Category: Modern and developer-facing CRM. Membership is decided by 3 stated tests, not by category tags — see them and the full comparison.
Appears in comparison shortlists
No permanently free plan was found. folk offers a 14-day free trial with full Premium-tier features and no credit card required; after that, plans start at $30/member/mo (Standard).
Yes.
The Premium plan ($60/member/mo, or $48/member/mo annual). API access is not included on the Standard plan.
It captures contact and company data from LinkedIn and 7+ other platforms directly into folk, which the vendor positions as the primary way most users populate their CRM.
The vendor claims 6,000+ integrations via third-party connectors, alongside native support for LinkedIn, Gmail, Outlook, Zapier, WhatsApp, Google Calendar, and X.
We could not find one linked from folk's site or docs.
This page tells you whether folk fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
Book a call →The directory stays free. There is nothing gated behind this.