Streamline your entire business with a free CRM.
HubSpot CRM is a free, unified CRM platform that HubSpot positions as the entry point to its broader "Customer Platform" - Marketing, Sales, Service, Content, Operations, and Commerce Hubs that share the same contact/company/deal data model, with AI ("Breeze") layered across them.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Free | $0/mo | 1,000 contacts Up to 2 users | Foundational CRM tools, Access to Community, Academy, and Knowledge Base |
| Starter | $7/mo per seat (or $20/mo per seat paid monthly, as displayed on the pricing page) | 1,000 contacts, 500 HubSpot Credits/mo Per seat | Branding removed from email/forms/chat, Two deal pipelines, Ticketing and task queues (Service Hub Starter) |
| Professional | Starts at $800/mo (includes 3 core seats) | 2,000 marketing contacts, 3,000 HubSpot Credits/mo 3 core seats included | Requires a separate $3,000 one-time Professional onboarding fee, per the pricing page |
| Enterprise | Starts at $3,600/mo (includes 5 core seats) | 10,000 marketing contacts, 5,000 HubSpot Credits/mo 5 core seats included | Requires a separate $7,000 one-time Enterprise onboarding fee, per the pricing page |
Checked 2026-08-03 against their pricing page. Vendors change pricing without notice.
HubSpot CRM is the free core of HubSpot's platform: contacts, companies, deals, and tickets on one data model, with paid "Hubs" (Marketing, Sales, Service, Content, Operations, Commerce) layered on top for automation, reporting, and AI.
HubSpot markets the free CRM at startups and small businesses getting their first system of record, with the paid Hub tiers (Starter through Enterprise) aimed at scaling that same team into full marketing/sales/service automation without switching platforms.
The free plan caps at 2 users and 1,000 contacts, so it stops being viable the moment a team grows past a handful of reps. AI features run on metered "HubSpot Credits" billed separately from seats, so heavy AI usage adds an unpredictable variable cost on top of the published seat price.
Systems of record for customer relationships that treat the data model as programmable, competing on API quality and flexibility rather than on breadth of built-in modules.
Category: Modern and developer-facing CRM. Membership is decided by 3 stated tests, not by category tags — see them and the full comparison.
Appears in comparison shortlists
Yes, the core CRM plan is $0/month, permanently, for up to 2 users and 1,000 contacts, with no credit card required to sign up.
/crm/objects/2026-03/contacts) that replaced the older numeric API versions.
Yes. HubSpot documents both a remote, hosted MCP server (OAuth 2.0-authenticated, giving access to CRM objects like contacts, companies, deals, tickets, and engagements) and a local Developer MCP Server.
Yes for Professional and Enterprise: HubSpot's own pricing page states these tiers require a separate one-time onboarding fee ($3,000 for Professional, $7,000 for Enterprise) in addition to the monthly per-seat/platform price.
Through metered "HubSpot Credits" ($9 per 1,000 credits when paid annually per the pricing page), separate from seat pricing, with a monthly credit allotment that resets and does not carry over.
This page tells you whether HubSpot CRM fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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