Clay.com MCP and agent skills: what each one reads, writes and sends

…efore contact pulls. **All enrichment research runs through Clay** (`mcp__claude_ai_Clay__*`), which is already wired in this environment. Clay orchestrates the underlying providers (BuiltWith, Crus…

…efore contact pulls. **All enrichment research runs through Clay** (`mcp__claude_ai_Clay__*`), which is already wired in this environment. Clay orchestrates the underlying providers (BuiltWith, Crus…

mcp__claude_ai_Clay__find-and-enrich-contacts-at-company({

…notion-query-data-sources, mcp__*__notion-update-page, mcp__plugin_import-leads_clay__*search*, mcp__plugin_import-leads_clay__*enrich*, mcp__plugin_import-leads_clay__*match*, mcp__plugin_import-le…

**Clay** (if available):

**Clay** (if available):

**Clay** (if available):

**Clay** (check for tools prefixed with `clay_`):

**Clay** (if available):

**Clay** (if available):

**Clay** (if available):

**Clay** (if available):

**Clay** (check for tools prefixed with `clay_`):

**Clay** (if available):

**Clay** (check for tools prefixed with `clay_`):

**Clay** (if available):

…gnal-based GTM playbooks for any target vendor domain using Clay. Use this skill whenever someone provides a company domain and wants to generate a GTM Alpha playbook, signal framework, buying signa…

## Clay implementation

description: Use Clay's AI research agent (Claygent) for web research, custom data extraction, and information that does not exist in standard databases. Use when the user asks about Claygent, AI re…

confidently returned **a golfer's page for `ridge.com`** and **a pottery studio for `clay.com`**.

- **The Clay recipe.** Never run end to end.

## 5. Clay implementation

⚠️ This verdict covers the script path. **It does not cover the Clay implementation.**

The whole signal comes from one Clay **table action**, `Find Employee Headcount by Criteria`, which

## 5. Clay implementation

## 5. Clay implementation

| 2 | Clay **Find people** source, built in a new workbook through the UI | FREE to METERED | set job title, location, headcount and the recent-role-change filter in the UI, run, then export or webh…

## 5. Clay implementation

## 5. Clay implementation

## Clay implementation

Model: `gpt-4o-mini` inside Clay, a nano-class model elsewhere. Note the inversion: **nano's ~512

name: clay-operations

name: clay-search-query

…ript formulas, conditional runs, and credit-saving logic in Clay. Use when the user asks about Clayscript, Clay formulas, conditional runs, saving credits with logic, data manipulation, if/then logi…

…ize at scale", "custom first lines", "AI personalization", "Clay prompts for email", "data enrichment for email", "personalization hooks", "how to research prospects", or needs to make emails feel 1…

name: clay

name: clay-buying-signals-5

name: clay-claude-code-skill-pack

name: clay-enrichment-9step

name: clay-gtm-outbound

name: clay-playbooks

description: Enrich company data in Clay with firmographics, technographics, revenue, headcount, and industry. Use when the user asks about company enrichment, firmographic data, tech stack detectio…

4. **Set up Clay webhook**:

description: Troubleshoot Clay workflow issues, fix common mistakes, resolve auto-update problems, and stop credit waste. Use when the user reports something not working in Clay, credits being waste…

…s", "data quality", "clean up list", "duplicate contacts", "Clay auto-dedupe". Do NOT use for email verification (use clean-validate) or ICP scoring (use define-icp).…

description: Set up email waterfall enrichment in Clay for maximum coverage. Use when the user asks about finding work emails, email enrichment, email waterfall setup, provider ordering, email cover…

…s at target companies using Sales Navigator boolean search, Clay Find People, and export tools. Use when user asks about "find contacts", "find people", "boolean search", "Sales Navigator search", "…

- **Crunchbase** - API or Clay enrichment for funding rounds

name: gt-clay

…hampion tracking, new role outreach, vendor amnesty period, Clay job change monitoring, or days 14-45 engagement window. Do NOT use for general hiring signals (use hiring skill) or company-level eve…

… email verification, list segmentation, Apollo prospecting, Clay Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold outreach. Also trig…

…escription: Find and enrich contacts at target companies in Clay. Use when the user asks about finding decision makers, people enrichment, LinkedIn enrichment, title or seniority filtering, buying c…

description: Set up phone number waterfall enrichment in Clay for direct dials and mobile numbers. Use when the user asks about finding phone numbers, phone waterfall, mobile numbers, direct dials, …

## 5. Clay implementation

Clay ships a free, deterministic `Normalize Company Name` action (`titleCase: true`). **That is

⚠️ **Script path only.** Run the Clay acceptance check in `clay-table.md` before trusting a Clay

2. **The Clay AI column has never been run.** Same prompt, same model, different runtime.

## 5. Clay implementation

description: Build lead scoring systems in Clay using formulas and enrichment data. Use when the user asks about lead scoring, ICP fit scoring, segmentation, lead qualification, tier assignment, pri…

description: Create and configure Clay tables, choose column types, import data, and set up auto-update. Use when the user asks about creating a Clay table, choosing column types, importing data (CS…

5. **Connect Clay webhook**: Enrich visitors + route to sequences

related_skills: [lead-sourcing-apollo, lead-sourcing-clay, lead-sourcing-linkedin, lead-sourcing-web, lead-scoring, icp-definition]

related_skills: [icp-definition, data-enrichment, lead-sourcing-apollo, lead-sourcing-clay, lead-sourcing-linkedin, lead-sourcing-web]

related_skills: [icp-definition, lead-sourcing-clay, lead-sourcing-linkedin, lead-sourcing-web, data-enrichment, lead-scoring]

name: lead-sourcing-clay

related_skills: [icp-definition, lead-sourcing-apollo, lead-sourcing-clay, lead-sourcing-web, data-enrichment, lead-scoring]

related_skills: [icp-definition, lead-sourcing-apollo, lead-sourcing-clay, lead-sourcing-linkedin, data-enrichment, lead-scoring, market-research]

…ith `enrich_lead`, not with another connected MCP (Derrick, Clay, a LinkedIn scraper…), not by opening profiles. Missing attributes are a *finding* the engine reports as a gap; filling them one by o…

1. Competitor names and website domains (e.g., `apollo.io`, `clay.run`)

1. List of competitor company names + blog URLs (e.g., `https://clay.com/blog`)

…main database. Search by seed domains ("find companies like clay.com and apollo.io") or natural-language ICP text ("B2B cold email outreach"). Supports negation domains (exclude competitors/existing…

…g this data: `gt-hubspot-admin`, `gt-salesforce-admin`, `gt-clay`.)…

If the user pastes a messy export from Clay, CRM alerts, or LinkedIn notifications, clean it up before processing. Do not ask them to reformat it.

3. **Sources available**: a pasted export (Apollo, Clay, ZoomInfo, a CRM report) is the fastest firmographic base, but it is one input, not the whole method. Do not fall back to "paste it yourself" …

> but I'd recommend enriching with Clay or checking their company page / other channels

…roduct velocity) | LinkedIn, BuiltWith, Crunchbase, Apollo, Clay, Clearbit, ProductHunt |…

…e. Licensed B2B data providers (Apollo, ZoomInfo, Clearbit, Clay) are fine when used within their ToS and with a lawful basis — the ban is on illicit/unprovenanced data, not on legitimate enrichment…

- LinkedIn Sales Navigator, Clay enrichment, and similar tools don't leave public signals

- `competitors` -- optional competitor names (e.g. "Clay, Apollo, HubSpot")

| `clay-buying-signals-5` | Funding & hiring detection |

| `clay-enrichment-9step` | Track job changes in Clay |

| `clay-buying-signals-5` | Detect tech changes in Clay |

Run **search-strategy**. Output: `search-strategy.md` (portable filters for Apollo, Sales Navigator, Clay, ZoomInfo, or a bring-your-own CSV).

…alesloft), billing (Chargebee, Younium, Maxio), enrichment (Clay, Clearbit), Slack bots, finance ERP, BI platform, email sync (Gmail/Outlook), API-driven apps.…

- Tools: LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo — recommend based on the user's budget and stage.

- Name other people in their department (use Clay enrichment)

…, or validating provider claims (Apollo, ZoomInfo, Cognism, Clay, BetterContact). Triggers on: audit our data, data quality check, is our data the bottleneck, email accuracy benchmark, verified emai…

…e note script", "personalize at scale", "profile signals", "Clay LinkedIn", "first line" | Read `{SKILL_BASE}/.claude/skills/copywriting/gt-SKILL.md` |…

who posted about hiring in the last 30 days, using Clay to identify the signal

- Post engagers (filter to ICP via Clay)

…igger quick reference with detection tools, timing windows, Clay credit costs, signal freshness rules (when signals expire), reliability tiers, and signal sources by data party (1st/2nd/3rd)…

… tier system (Company/Contact tiers), weighted ICP scoring, Clay AI qualification prompts, real DevOps scoring examples, source comparison matrix, and "good list" column template.…

- Data enrichment (Clay, Apollo, Cognism)

- Enrichment workflows (Clay, waterfalls)

Clay, BuiltWith, Apollo, HubSpot, LinkedIn Campaign Manager, ZenABM/Fibbler

machine-readable handoff (`accounts.json`) shaped for Clay, a CRM, or a sequencer, and the scoring

| `clay-buying-signals-5` | Implement signals in Clay workflows |

- **Which enrichment connector is connected.** The plugin packages `clay`,

name: clay-to-deepline

- **Lead enrichment:** Clay or Apollo for personalization data before upload.

1. Parse the user's input. They must provide a website URL (e.g., "clay.com"). Ask for:

| **Clay** | Aggregates 25+ sources | Orchestration layer; combines multiple providers | Teams wanting to layer/waterfall providers | $$ |

…tercontact,bigquery,bluesky,bounceban,browserbase,builtwith,clay,clickhouse,cloudflare,contactout,contextdev,crustdata-v3,customer_db,databricks,dataforseo,datagma,deepline_ip_to_company,deepline_na…

…connections, engagers, plus the Sales Navigator and Expandi/Clay setup) → Read `{SKILL_BASE}/resources/social-selling/social-selling-campaigns.md`. For cold outreach to strangers, use the `gt-linked…

6. Legacy Clay enrichment and HubSpot workflow routing are disabled in `scoring_sync.py`. Dagster now owns Lead creation/update and writes the existing enrichment/routing workflow trigger fields plu…

- Richer fields (Clay-derived: Business Type, Scale Scope, Revenue) make scoring better

3. Competitor names to track (e.g., "Clay", "Apollo", "Outreach")

COMPOSABLE CDP: Modern CDPs (Attio, Clay, etc.) with multi-destination reverse ETL.

…skElephant ($99/mo) for auto-generated SPICED handoff docs. Clay ($149-800/mo) for enrichment + scoring. HubSpot Breeze for native intent scoring. Gong/Avoma for conversation intelligence.…

{ date: "2026-02-10", type: "call_completed", detail: "Discovery call. Notes: 'Interested in outbound automation, evaluating Clay'" },