Build systems to grow revenue
Clay is a GTM data and automation platform that combines 100+ data providers with AI research agents ("Claygents") in a spreadsheet-like table interface, letting revenue teams find, enrich, score, and route accounts and contacts, then push the output into CRMs, ad platforms, or outbound sequences.
Published by the vendor themselves — not community forks.
Official plugin marketplace giving coding agents (Claude Code, Cursor, Codex) skills and a CLI to call Clay's search, enrichment, and table-query primitives.
We turned a SaaS tool into a game | Clay Cup Round 3 — Clay
| Plan | Price | Included | Notable |
|---|---|---|---|
| Free | $0/mo | 500 actions/mo, 100 data credits/mo, max 200 rows Unlimited seats | Unlimited tables, Multi-provider waterfall enrichment, Claygent AI |
| Launch | $167 - $540/mo (billed annually, tiered by volume) | 15,000 - 200,000 actions/mo, 3,000 - 50,000 data credits/mo, max 50,000 rows | Phone enrichment, Job/signal triggers, Email integrations |
| Growth | $446 - $850/mo (billed annually, tiered by volume) | 40,000 - 200,000 actions/mo, 6,000 - 50,000 data credits/mo | CRM auto-sync, HTTP API, Webhooks |
| Enterprise | Contact sales | Custom actions/credits | Unlimited ad audiences, SSO, Role-based access control |
Checked 2026-07-30 against their pricing page. Vendors change pricing without notice.
Clay is best understood as a programmable spreadsheet for go-to-market work: each row is a company or person, each column is a data source, enrichment step, or AI agent call, and the table itself becomes the workflow. It is not a single-source data vendor - its core pitch is orchestrating many providers and an AI research layer behind one interface, then activating the resulting list into a CRM, ad audience, or sequence.
GTM, sales operations, RevOps, and marketing teams who need to build and enrich prospect/account lists at scale; vendor claims 500,000+ users "from startups to the largest enterprises" and lists customers including OpenAI, Anthropic, Stripe, Figma, HubSpot, and ElevenLabs.
Teams that need a single always-on record of truth rather than a workflow tool should note that Clay is built around table runs and credit-metered actions rather than a persistent CRM record. Solo founders or small teams with light volume should model the Launch and Growth credit allowances against expected enrichment usage. Clay also requires someone to build and maintain table logic rather than providing one fixed data source.
Tools that let a revenue team compose several data providers into one workflow, run it conditionally across a list of accounts or people, and push the result into a CRM or sequencer. The unit of work is a table or a pipeline, not a single lookup.
Category: GTM data orchestration. Membership is decided by 4 stated tests, not by category tags — see them and the full comparison.
Appears in comparison shortlists
Clay is a spreadsheet-style workspace where each row is a company or person and each column pulls from a data provider, an enrichment step, or an AI "Claygent" that researches the web - the resulting table can then sync to a CRM, ad platform, or outbound sequencer.
Yes - a permanent Free plan with 500 actions and 100 data credits per month, capped at 200 rows per table, with unlimited seats and tables.
Clay's GitHub org publishes an "agent-plugins" repo giving coding agents (Claude Code, Cursor, Codex) skills/CLI access to Clay primitives, but we could not find a dedicated MCP documentation page confirming a standalone MCP server or its exact tool names.
Plans are metered on two resources - "actions" (workflow/API operations) and "data credits" (paid enrichment lookups) - with tiered monthly ranges from Free through Launch and Growth, plus custom Enterprise pricing; annual billing saves about 10%.
The vendor claims 500,000+ users "from startups to the largest enterprises," with named logos spanning early-stage AI startups (ElevenLabs, Mistral AI) to large public companies (Stripe, HubSpot, Uber).
Yes - Clay can push built audiences to LinkedIn, Meta, and Google Ads; the Growth plan includes one ad audience, Enterprise includes unlimited.
Yes, a 14-day free trial of paid plans, in addition to the permanent free tier.
SSO and role-based access control are listed as Enterprise-plan features.
Clay runs its own "Clay University" with structured courses and cohort programs to teach the table/enrichment model, which suggests real onboarding investment beyond building a first simple table.
This page tells you whether Clay fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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