varunk130/ai-gtm-skill-library

31 skills

• abm-playbook

  Account-Based Marketing playbook builder - tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration.

  Self-containedInstructions only968 words
• battle-scanner

  Competitive intelligence engine that deconstructs competitor positioning, surfaces exploitable weaknesses, and predicts competitive responses. Use when: competitive analysis, competitor research, competitive landscape, competitive intelligence, who are our competitors, how do we compete against.

  Self-containedInstructions only561 words
• budget-allocator

  Launch budget optimization using portfolio theory and scenario analysis with experimentation reserves. Use when: budget allocation, marketing budget, launch budget, how much to spend, budget planning, channel budget.

  Self-containedInstructions only1,591 words
• community-catalyst

  Product-led growth and community strategy engine that designs viral loops, self-serve onboarding funnels, and user community programs. Use when: PLG strategy, product-led growth, community strategy, viral growth, referral program, developer community, user community, growth loops.

  Self-containedInstructions only629 words
• competitive-battlecard

  On-demand sales battlecards for live competitive deals - positioning matrix, top objections with responses, trap questions, proof points, and a "do not say" list. Use when: competitor surfaced in deal, sales battlecard, competitive enablement, deal-specific battlecard, objection handling, competitive trap questions, why we win against, why we lose to, displacement playbook.

  Self-containedInstructions only1,306 words
• competitive-exec-brief

  Creates an executive-ready competitive analysis brief with a 1-slide PPTX summary for leadership presentations. Use when: competitive brief, exec competitive summary, competitive slide, competitive pptx, board competitive update, leadership competitive briefing.

  Self-containedInstructions only645 words
• demand-engine

  Multi-channel demand generation strategy builder that designs the full pipeline from awareness to hand-raise with channel scoring and budget allocation. Use when: demand generation, demand gen strategy, lead generation, pipeline strategy, marketing channels, how do we generate demand, channel strategy.

  Self-containedInstructions only612 words
• enablement-forge

  Sales and marketing enablement asset creation system that generates structured materials from pitch decks to objection handlers to ROI calculators. Use when: sales enablement, create battle cards, pitch deck, sales assets, talk tracks, objection handling, sales collateral, marketing assets.

  Self-containedInstructions only490 words
• flywheel-sync

  Meta-skill that audits health of the entire product launch engine, identifies broken links between phases, and generates improvement roadmaps. Use when: system health, skill audit, launch engine health, are our skills working together, process audit, workflow health check.

  Self-containedInstructions only2,363 words
• growth-loop

  Retention, expansion, and advocacy strategy that maximizes customer lifetime value through structured lifecycle programs. Use when: retention strategy, customer retention, expansion strategy, churn prevention, customer success, NRR, upsell, advocacy program.

  Self-containedInstructions only2,193 words
• gtm-exec-plan

  Creates a polished 3-4 page GTM executive brief and plan with a 4-slide PowerPoint deck. Orchestrates market analysis, positioning, competitive intel, channel strategy, and launch planning into exec-ready deliverables. Use when: GTM plan, go-to-market plan, GTM strategy, GTM brief, executive GTM plan, GTM deck, GTM presentation, launch plan deck, product GTM strategy, platform GTM, developer platform GTM, new product GTM.

  Self-containedInstructions only1,106 words
• journey-architect

  End-to-end customer journey mapping engine with gated progression model that designs every touchpoint from awareness through advocacy. Use when: customer journey, buyer journey, journey map, touchpoints, conversion funnel, buying process, customer experience mapping.

  Self-containedInstructions only626 words
• launch-command

  Launch orchestration and readiness assessment engine with cross-functional workstream tracking and go/no-go gates. Use when: launch readiness, launch checklist, launch orchestration, go no go, launch plan, are we ready to launch.

  Self-containedInstructions only1,607 words
• launch-debrief

  Structured post-launch retrospective that produces quantified learnings and improvement playbooks. Use when: launch retrospective, post-launch review, what worked, launch debrief, post-mortem, lessons learned.

  Self-containedInstructions only1,835 words
• launch-pulse

  GTM analytics and measurement framework that builds metrics architecture, dashboard specs, and alert systems. Use when: GTM metrics, launch metrics, measurement framework, KPIs, dashboard design, what should we measure, analytics framework.

  Self-containedInstructions only2,112 words
• market-analyzer

  Comprehensive market analysis and sizing engine that goes beyond TAM/SAM/SOM to include growth drivers, risk factors, segment dynamics, and investment-grade market maps. Use when: market analysis, market sizing, market research, industry analysis, segment analysis, market opportunity, market landscape, how big is this market.

  Self-containedInstructions only633 words
• partner-blueprint

  Partner and channel strategy architect that identifies, scores, and structures partnerships with mutual value propositions and co-GTM plans. Use when: partner strategy, channel partners, partnership, co-marketing, reseller strategy, integration partners, ecosystem strategy.

  Self-containedInstructions only531 words
• position-lock

  Brand positioning and messaging architecture engine that creates a defensible market position with cascading message hierarchy from tagline to feature copy. Use when: positioning, messaging, brand positioning, value proposition, messaging framework, how do we position, what is our message.

  Self-containedInstructions only720 words
• product-announcement

  Product announcement and launch communications generator that creates coordinated multi-channel launch messaging from press releases to social posts to internal comms. Use when: product announcement, launch announcement, product launch comms, press release, launch communications, announce new feature, announce new product.

  Self-containedInstructions only717 words
• signal-radar

  Continuous macro-market signal detection and classification engine that surfaces emerging trends, threats, and whitespace opportunities. Use when: market signals, market intelligence, trend analysis, emerging threats, market monitoring, what is changing in our market.

  Self-containedInstructions only595 words
• whitespace-finder

  Systematic unmet-needs discovery engine that maps gaps between market demand and existing solutions with quantified opportunity scores. Use when: find opportunities, unmet needs, market gaps, opportunity discovery, what should we build, where is the whitespace.

  Self-containedInstructions only659 words
• customer-advocacy

  Customer advocacy program design - advocate identification, reference orchestration, case study pipeline, community amplification, and influence-to-revenue attribution. Use when: customer advocacy, customer reference program, case study program, advocate identification, customer marketing, peer review acceleration, G2 / Gartner Peer Insights, customer-led growth, reference architecture.

  Self-containedInstructions only883 words
• customer-analytics

  Customer analytics framework - cohort retention, lifecycle funnels, engagement scoring, segmentation, and behavioral diagnostics for product and CS teams. Use when: customer analytics, cohort analysis, retention curve, engagement score, customer segmentation, behavioral analysis, lifecycle funnel, RFM, activation diagnostics, usage analysis.

  Self-containedInstructions only809 words
• customer-success

  Customer Success operating system - segmented coverage model, health scoring, risk playbooks, value reviews, and expansion motions tied to net revenue retention. Use when: customer success strategy, CS operating model, health score, risk playbook, EBR / QBR design, churn prevention, net retention, NRR, GRR, success plan, value realization, customer journey post-sale.

  Self-containedInstructions only851 words
• lead-nurture

  Lead nurture orchestration - multi-track nurture design by intent stage, scoring, behavioral triggers, MQL→SQL handoff, and revival of cold leads. Use when: lead nurture, drip campaign, nurture track, lead scoring, MQL to SQL, lifecycle marketing, nurture sequence, behavioral trigger, lead revival, MQL handoff.

  Self-containedInstructions only841 words
• loyalty-lifecycle

  Customer loyalty and lifecycle orchestration - tiered loyalty design, lifecycle journey programs, milestone triggers, and retention economics for B2B and B2C. Use when: loyalty program, customer lifecycle program, tiered loyalty, milestone marketing, retention program design, lifecycle journey, loyalty economics, member tiers, retention motion.

  Self-containedInstructions only785 words
• referral-program

  Referral program design - referrer / referee incentive structure, viral mechanics, fraud and abuse controls, attribution, and channel placement. Use when: referral program, refer a friend, viral loop design, K-factor, advocacy referrals, partner referrals, customer referral incentives, referral attribution, viral coefficient.

  Self-containedInstructions only911 words
• renewal-orchestration

  Renewal orchestration playbook - risk identification, renewal motion design, multi-thread engagement, commercial negotiation, and expansion-at-renewal plays. Use when: renewal playbook, renewal forecast, renewal risk, multi-year renewal, NRR, GRR, churn save, contract negotiation, expansion at renewal, renewal handoff.

  Self-containedInstructions only866 words
• revenue-analytics

  Revenue analytics architecture - ARR / NRR / GRR decomposition, cohort retention, expansion drivers, segment economics, and CAC payback diagnostics. Use when: revenue analytics, ARR waterfall, NRR analysis, GRR, expansion analysis, cohort revenue retention, CAC payback, magic number, segment economics, revenue diagnostics.

  Self-containedInstructions only897 words
• revenue-forecasting

  Revenue forecasting pipeline - bottoms-up pipeline forecast, tops-down model, ensemble blending, scenario analysis, and forecast calibration loop. Use when: revenue forecast, sales forecast, pipeline forecast, bookings forecast, NRR forecast, ARR forecast, forecast calibration, scenario planning, ensemble forecasting, board forecast.

  Self-containedInstructions only894 words
• voice-of-customer

  Voice of Customer program - multi-source signal collection, theming and prioritization, evidence-to-action routing, and product / CS / marketing feedback loop closure. Use when: voice of customer, VoC program, customer feedback, NPS / CSAT / CES, qualitative theming, feedback synthesis, product feedback loop, customer insight engine.

  Self-containedInstructions only913 words