gtm-exec-plan

GTM Exec Plan (PRIME Framework)

Create a polished, executive-ready Go-To-Market brief (3-4 pages) and a 4-slide GTM PowerPoint deck for any new product, feature, or platform initiative. PRIME synthesizes insights from across the GTM skill library into two high-impact deliverables that are ready for leadership review.

When to Use

• Presenting a GTM strategy to leadership or a steering committee
• Kicking off a new product launch and need an executive-ready plan
• Preparing a GTM strategy for a platform play (e.g., ACME Insight Studio, API ecosystem)
• Board or investor readiness for a go-to-market motion
• Quarterly GTM refresh for an existing product line
• Cross-functional alignment on a launch strategy

What You'll Need

Critical inputs (ask if not provided):

• Product or feature name
• One-sentence value proposition
• Target audience (persona, segment, industry)
• Launch timeline or target date
• Top 3 competitors

Nice-to-have (will enrich the output):

• Outputs from other skills: market-analyzer, position-lock, battle-scanner, demand-engine
• Pricing model or tier structure
• Internal stakeholder priorities or constraints
• Partner or ecosystem context
• Win/loss data or customer feedback themes

PRIME Framework

The brief and deck are organized around five executive sections:

Section	What It Covers	Brief Length	Deck Presence
Positioning	Why this product wins: value prop, differentiation, messaging hierarchy	~1 page	Slide 2
Readiness	Market context, competitive landscape, timing rationale	~0.5 page	Slide 2
Impact	Revenue model, target metrics, success criteria, projected outcomes	~0.5 page	Slide 3
Motion	Channel strategy, demand gen approach, partner leverage, enablement plan	~1 page	Slide 3
Execution	Phased timeline, milestones, owners, go/no-go gates	~0.5 page	Slide 4

Process

Step 1: Gather and Synthesize Inputs

If outputs from other skills are available, pull the following:

• From market-analyzer (SCOPE): market size, segment priorities, growth vectors
• From position-lock (PRISM): L0-L3 messaging, positioning statement, proof points
• From battle-scanner (ARMOR): top 3 competitive threats, differentiation matrix, win themes
• From demand-engine (WAVE): channel rankings, budget allocation, content plan

If these are not available, run lightweight inline versions:

1. Market snapshot: size the addressable market in 3 bullets
2. Positioning draft: write a 1-sentence positioning statement + 3 proof points
3. Competitive scan: identify top 3 competitors with 1 strength and 1 weakness each
4. Channel hypothesis: rank the top 3 channels for this audience

Step 2: Write the Executive Brief

Produce a polished 3-4 page document in Markdown with this exact structure:

# [Product Name] Go-To-Market Plan
## Executive Summary (10 lines max)

## 1. Positioning and Differentiation
- Value proposition
- Target buyer persona and segment
- Messaging hierarchy (headline, supporting points, proof points)
- Key differentiators vs. alternatives

## 2. Market Readiness and Competitive Landscape
- Market size and opportunity (TAM/SAM/SOM or qualitative framing)
- Timing rationale: why now
- Competitive overview (table: Competitor | Strength | Our Advantage)
- Risk factors and mitigations

## 3. Impact Model and Success Metrics
- Revenue or adoption targets (30/60/90 day and 6-month)
- Primary KPIs (3-5 metrics)
- Leading indicators to track weekly
- Definition of success for this launch

## 4. Go-To-Market Motion
- Channel strategy with priority ranking
- Demand generation approach
- Sales enablement plan (assets, training, objection handling)
- Partner and ecosystem leverage
- Content and campaign calendar (first 90 days)

## 5. Execution Timeline
- Phase 1: Pre-launch (activities, owners, milestones)
- Phase 2: Launch week (day-by-day runbook summary)
- Phase 3: Post-launch (first 30 days)
- Go/no-go gate criteria
- RACI for key workstreams

Writing rules:

• Write for a VP or C-Suite audience: clear, concise, decisive
• Lead every section with the conclusion, then provide supporting detail
• Use tables and bullets over paragraphs
• No jargon without definition
• Every metric must have a target number or range
• Total length: 3-4 pages when rendered (roughly 1500-2000 words)

Step 3: Generate the 4-Slide PowerPoint Deck

Use the ppt-deck-generator skill or python-pptx directly to create a polished .pptx file.

Slide 1: Title Slide (Dark background)

• Product name in large white text
• Subtitle: "Go-To-Market Strategy"
• Date and presenter name
• Company or team logo area

Slide 2: The Opportunity (Light background)

• Left column: Market context (size, timing, why now) in 3 concise bullets
• Right column: Positioning statement + 3 key differentiators
• Bottom strip: Competitive snapshot (3 competitors, 1 line each)
• Section label: "Positioning and Readiness"

Slide 3: The Plan (Light background)

• Left column: Top 3 channels with expected contribution (visual bars or percentages)
• Right column: Success metrics with targets (metric cards: name, target, timeline)
• Bottom strip: Partner/ecosystem leverage (1-2 lines)
• Section label: "Motion and Impact"

Slide 4: The Timeline (Light background)

• Horizontal timeline or phased layout: Pre-launch, Launch, Post-launch
• Key milestones with dates
• Go/no-go gate markers
• Owner assignments for each phase
• Section label: "Execution Roadmap"

Deck design rules:

• Use the ppt-deck-generator color palette (navy dark_bg, primary blue accent, teal accent2)
• Segoe UI font family throughout
• Maximum 30 words per slide section
• Every slide must have one clear takeaway in the title
• No generic titles: use specific, insight-driven headlines (e.g., "Developer Ecosystem is a $2.4B Opportunity" not "Market Overview")

Step 4: Quality Checklist

Before delivering, verify:

• Executive summary can stand alone as a 1-minute verbal pitch
• Every section leads with the conclusion
• All metrics have specific targets
• Competitive table has real differentiators (not generic)
• Timeline has actual dates (not "TBD")
• Deck slides pass the "5-second scan" test (key message visible immediately)
• No orphan sections (every claim links to an action)
• Total brief length: 3-4 pages

Output

Save to:

• outputs/gtm-plan-[product]-[YYYY-MM-DD].md (the executive brief)
• outputs/gtm-plan-[product]-[YYYY-MM-DD].pptx (the 4-slide deck)

Deliverables:

1. PRIME Executive Brief: 3-4 page GTM plan covering positioning, readiness, impact, motion, and execution
2. GTM Strategy Deck: 4-slide PowerPoint ready for leadership presentation
3. Execution Timeline: Phased roadmap with milestones and owners (embedded in both deliverables)

Chain Connections

• Feeds from: market-analyzer, position-lock, battle-scanner, demand-engine, journey-architect
• Feeds into: launch-command (the brief becomes the launch input), enablement-forge (generates sales assets from the plan), launch-pulse (metrics framework from the impact model)
• Enhanced by: Run signal-radar first for market signals, whitespace-finder for opportunity framing
• Deck generation: Uses ppt-deck-generator skill for PowerPoint output