
Founder
Fedor Kovalev
Fedor leads Cheetah's GTM strategy, systems work, and delivery.
Fedor on LinkedInOur story
Cheetah was built around a simple operating lesson: tools become useful only when data, decisions, permissions, and ownership form a system.
The operating lesson
Revenue work crosses research, data, campaigns, conversations, and CRM state. When each tool keeps only its own fragment, the team has to reconstruct context before it can make the next decision.
Cheetah treats the workflow as the durable asset: approved sources, a named owner, clear review points, and a record of why an action was taken and what happened next.
Why Cheetah exists
Cheetah combines GTM strategy, system design, and supervised operation through managed GTM engineering, around one revenue workflow at a time.
The goal is not to hide work inside an agency black box. It is to connect approved tools and information, make ownership explicit, and retain decisions and outcomes in company-owned context.
What we believe now
A GTM system learns a lot over time: which accounts matter, whichsignals are useful, why a campaign worked, what a customer said, and what the team decided next. That knowledge belongs to the company—not an agency's black box or whichever tool is in use this year.
Cheetah therefore works inside agreed permission boundaries and keeps a named operator accountable. Scope, timing, access, and deliverables are agreed before work begins.
The founders

Founder
Fedor leads Cheetah's GTM strategy, systems work, and delivery.
Fedor on LinkedIn
Cheetah is built to make a revenue workflow more understandable, accountable, and durable—not more dependent on one tool or operator.