About Cheetah

Fedor and Mike

We worked together in advertising. Now we help B2B teams build and run their go-to-market.

Founder

Fedor Kovalev

Fedor leads Cheetah's GTM strategy, systems work, and delivery.

Co-founder

Mike Smith

Mike helps shape Cheetah's product and commercial direction.

Our story

From advertising to startup GTM.

Our partnership started in the advertising business. Fedor has since built and operated GTM and outbound systems for more than 25 B2B startups. Today, we bring that experience to Cheetah.

What makes Cheetah different

We combine strategy with the hands-on work of building and running your GTM: research, outreach, CRM, and follow-up. We connect the tools you use and add AI where it helps. The systems, campaign history, and knowledge stay yours.

Business details

Cheetah Labs LLC

Mailing address

88 East Main Street
PMB 505
Mendham, New Jersey 07945