Close More Deals with AI Agents
Persana AI markets itself as a GTM data and automation platform that blends 100+ data sources, AI enrichment agents, and CRM/outreach automation to help sales teams find, enrich, and engage prospects. The vendor says it is joining forces with Rox, but the official page checked on 2026-08-03 still sold Persana and did not say the product was discontinued.
Status: Joining Rox. The official page checked on 2026-08-03 did not say Persana was discontinued and still sold the product, so this is recorded as absorbed rather than dead. Persana and Rox should not be treated as fully independent alternatives while the combination is underway.
The API details below are not linked to a current official developer page. Confirm them with the vendor before implementation.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Free | $0/mo | 50 credits (50 emails or 5 phones) Unlimited users | 100+ data providers, Up to 500 people/company search, Unlimited People & Company Enrichments |
| Starter | $68/mo (billed annually; 24,000 credits/yr) | 24k credits/yr Unlimited users | Up to 7,000 people/company search, Credit rollover, Email & Phone Waterfall Enrichment |
| Growth | $151/mo (billed annually; 60,000 credits/yr) | 60k credits/yr Unlimited users | Everything in Starter, Up to 20,000 people/company search, Email sequencing integrations (Smartlead, Instantly, Salesloft, Outreach, etc.) |
| Pro | $400/mo (billed annually; 216,000 credits/yr) | 216k credits/yr Unlimited users | Everything in Growth, Up to 30,000 people/company search, ABM (Account-Based Marketing) |
| Unlimited | $600/mo (billed annually; 600,000 credits/yr) | 600k credits/yr Unlimited users | Everything in Pro, Unlimited Searches (fair use), Autopilot AI Agents |
| Enterprise | Contact us | Custom plan Unlimited users | Everything from Unlimited plan, Persana AI Agents, AI SDR (Full-service) |
Checked 2026-08-03 against their pricing page. Vendors change pricing without notice.
Persana AI (legal name Netla Inc, DBA Persana AI) is a sales-prospecting platform that combines a large aggregated data layer with AI agents for research, scoring, and outreach sequencing. The official material checked on 2026-08-03 did not say Persana was discontinued, and the marketing site, pricing page, and sign-up flow remained live. Persana and Rox should not be treated as fully independent products while that combination is underway.
Vendor materials position Persana for sales teams of any size doing outbound prospecting, from individual founders/SDRs to growth-stage GTM teams wanting an all-in-one alternative to stitching together Clay-style enrichment with a separate sequencer.
Persana has announced that it is joining forces with Rox, so buyers who need a clearly independent long-term roadmap should ask the vendor how the products will relate before committing. The official page checked on 2026-08-03 still sold Persana and did not say it was discontinued. Separately, its credit model charges 1 credit per email and 10 per phone, so phone-heavy enrichment uses the included allowance faster than email-only work.
Tools that let a revenue team compose several data providers into one workflow, run it conditionally across a list of accounts or people, and push the result into a CRM or sequencer. The unit of work is a table or a pipeline, not a single lookup.
Category: GTM data orchestration. Membership is decided by 4 stated tests, not by category tags — see them and the full comparison.
Appears in comparison shortlists
Persana says it is joining forces with Rox. The official page checked on 2026-08-03 still sold Persana and did not state that the product was discontinued, so the independent roadmap is uncertain rather than confirmed ended.
No MCP server or MCP documentation was found on Persana's marketing site.
Credit-based subscription tiers from Free ($0, 50 credits) through Starter ($68/mo), Growth ($151/mo), Pro ($400/mo), and Unlimited ($600/mo, all billed annually per the pricing page's default view), plus a custom-priced Enterprise plan. One email found costs 1 credit; one phone found costs 10 credits.
Yes, a Free plan with 50 credits and no billing information required.
Contact information (email, phone, mobile), firmographics, technographics, and funding info, sourced from a claimed 100+ data providers.
HubSpot and Salesforce for CRM sync, and Smartlead, Instantly, Salesloft, and Outreach for sequencing, per the pricing page's Growth-tier feature list.
This page tells you whether Persana fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
Book a call →The directory stays free. There is nothing gated behind this.