9 alternatives to Clay (clay.com)

How each alternative compares with Clay

• 

  Cargo vs Clay

  Choose Cargo when

  Choose Cargo over Clay when these published constraints align more closely with the requirement: $0 (Free Trial, 100 credits); 2h setup assessment; Cargo's checked sources link API documentation, OpenAPI specification. The corresponding Clay constraints are $0/mo (Free plan); 1h setup assessment; Clay's checked sources link API documentation.

  Cheetah comparison of published constraints

  Keep Clay in contention when

  Keep Clay when 1h setup assessment, $0/mo (Free plan), and Clay's checked sources link API documentation are the more workable constraints for the team than Cargo's 2h setup assessment, $0 (Free Trial, 100 credits), and Cargo's checked sources link API documentation, OpenAPI specification.

  Cheetah assessment

  Key tradeoff

  Cargo versus Clay on published starting price: Cargo - $0 (Free Trial, 100 credits); Clay - $0/mo (Free plan). On setup, Cargo has a 2h setup assessment; Clay has a 1h setup assessment. On developer access, Cargo's checked sources link API documentation, OpenAPI specification; Clay's checked sources link API documentation.

  Cheetah assessment

  For Cargo versus Clay, official pages checked 2026-08-03: Website used for Cargo versus Clay, Documentation used for Cargo versus Clay, Pricing used for Cargo versus Clay, API documentation used for Cargo versus Clay, OpenAPI specification used for Cargo versus Clay. These Cargo sources inform comparison with Clay, not every sentence individually.

• 

  Deepline vs Clay

  Choose Deepline when

  Choose Deepline over Clay when these published constraints align more closely with the requirement: $0 platform fee + usage; 30m setup assessment; Deepline's checked sources link API documentation, MCP documentation. The corresponding Clay constraints are $0/mo (Free plan); 1h setup assessment; Clay's checked sources link API documentation.

  Cheetah comparison of published constraints

  Keep Clay in contention when

  Keep Clay when 1h setup assessment, $0/mo (Free plan), and Clay's checked sources link API documentation are the more workable constraints for the team than Deepline's 30m setup assessment, $0 platform fee + usage, and Deepline's checked sources link API documentation, MCP documentation.

  Cheetah assessment

  Key tradeoff

  Deepline versus Clay on published starting price: Deepline - $0 platform fee + usage; Clay - $0/mo (Free plan). On setup, Deepline has a 30m setup assessment; Clay has a 1h setup assessment. On developer access, Deepline's checked sources link API documentation, MCP documentation; Clay's checked sources link API documentation.

  Cheetah assessment

  For Deepline versus Clay, official pages checked 2026-07-30: Website used for Deepline versus Clay, Documentation used for Deepline versus Clay, Pricing used for Deepline versus Clay, API documentation used for Deepline versus Clay, MCP documentation used for Deepline versus Clay, Pricing and developer comparison source used for Deepline versus Clay. These Deepline sources inform comparison with Clay, not every sentence individually.

• 

  Floqer vs Clay

  Choose Floqer when

  Choose Floqer over Clay when these published constraints align more closely with the requirement: $0 (Free, 100 credits); 1h setup assessment; Floqer's checked sources did not include a developer-interface link. The corresponding Clay constraints are $0/mo (Free plan); 1h setup assessment; Clay's checked sources link API documentation.

  Cheetah comparison of published constraints

  Keep Clay in contention when

  Keep Clay when 1h setup assessment, $0/mo (Free plan), and Clay's checked sources link API documentation are the more workable constraints for the team than Floqer's 1h setup assessment, $0 (Free, 100 credits), and Floqer's checked sources did not link a developer interface.

  Cheetah assessment

  Key tradeoff

  Floqer versus Clay on published starting price: Floqer - $0 (Free, 100 credits); Clay - $0/mo (Free plan). On setup, Floqer has a 1h setup assessment; Clay has a 1h setup assessment. On developer access, Floqer's checked sources did not include a developer-interface link; Clay's checked sources link API documentation.

  Cheetah assessment

  For Floqer versus Clay, official pages checked 2026-08-06: Website used for Floqer versus Clay, Documentation used for Floqer versus Clay, Pricing used for Floqer versus Clay. These Floqer sources inform comparison with Clay, not every sentence individually.

• 

  Freckle vs Clay

  Choose Freckle when

  Choose Freckle over Clay when these published constraints align more closely with the requirement: $0 (Free, 250 credits/month); 30m setup assessment; Freckle's checked sources did not include a developer-interface link. The corresponding Clay constraints are $0/mo (Free plan); 1h setup assessment; Clay's checked sources link API documentation.

  Cheetah comparison of published constraints

  Keep Clay in contention when

  Keep Clay when 1h setup assessment, $0/mo (Free plan), and Clay's checked sources link API documentation are the more workable constraints for the team than Freckle's 30m setup assessment, $0 (Free, 250 credits/month), and Freckle's checked sources did not link a developer interface.

  Cheetah assessment

  Key tradeoff

  Freckle versus Clay on published starting price: Freckle - $0 (Free, 250 credits/month); Clay - $0/mo (Free plan). On setup, Freckle has a 30m setup assessment; Clay has a 1h setup assessment. On developer access, Freckle's checked sources did not include a developer-interface link; Clay's checked sources link API documentation.

  Cheetah assessment

  For Freckle versus Clay, official pages checked 2026-08-06: Website used for Freckle versus Clay, Pricing used for Freckle versus Clay. These Freckle sources inform comparison with Clay, not every sentence individually.

• 

  Octave vs Clay

  Choose Octave when

  Choose Octave over Clay when these published constraints align more closely with the requirement: $1,500/month for Octave Ultra, billed annually, plus metered generation credits; 30m setup assessment; Octave's checked sources link API documentation, MCP documentation, OpenAPI specification. The corresponding Clay constraints are $0/mo (Free plan); 1h setup assessment; Clay's checked sources link API documentation.

  Cheetah comparison of published constraints

  Keep Clay in contention when

  Keep Clay when 1h setup assessment, $0/mo (Free plan), and Clay's checked sources link API documentation are the more workable constraints for the team than Octave's 30m setup assessment, $1,500/month for Octave Ultra, billed annually, plus metered generation credits, and Octave's checked sources link API documentation, MCP documentation, OpenAPI specification.

  Cheetah assessment

  Key tradeoff

  Octave versus Clay on published starting price: Octave - $1,500/month for Octave Ultra, billed annually, plus metered generation credits; Clay - $0/mo (Free plan). On setup, Octave has a 30m setup assessment; Clay has a 1h setup assessment. On developer access, Octave's checked sources link API documentation, MCP documentation, OpenAPI specification; Clay's checked sources link API documentation.

  Cheetah assessment

  For Octave versus Clay, official pages checked 2026-08-21: Website used for Octave versus Clay, Documentation used for Octave versus Clay, Pricing used for Octave versus Clay, API documentation used for Octave versus Clay, OpenAPI specification used for Octave versus Clay, MCP documentation used for Octave versus Clay. These Octave sources inform comparison with Clay, not every sentence individually.

• 

  Persana vs Clay

  Choose Persana when

  Choose Persana over Clay when these published constraints align more closely with the requirement: $0/mo (Free plan, 50 credits, no billing); 30m setup assessment; Persana's checked sources did not include a developer-interface link. The corresponding Clay constraints are $0/mo (Free plan); 1h setup assessment; Clay's checked sources link API documentation.

  Cheetah comparison of published constraints

  Keep Clay in contention when

  Keep Clay when 1h setup assessment, $0/mo (Free plan), and Clay's checked sources link API documentation are the more workable constraints for the team than Persana's 30m setup assessment, $0/mo (Free plan, 50 credits, no billing), and Persana's checked sources did not link a developer interface.

  Cheetah assessment

  Key tradeoff

  Persana versus Clay on published starting price: Persana - $0/mo (Free plan, 50 credits, no billing); Clay - $0/mo (Free plan). On setup, Persana has a 30m setup assessment; Clay has a 1h setup assessment. On developer access, Persana's checked sources did not include a developer-interface link; Clay's checked sources link API documentation.

  Cheetah assessment

  For Persana versus Clay, official pages checked 2026-08-03: Website used for Persana versus Clay, Pricing used for Persana versus Clay. These Persana sources inform comparison with Clay, not every sentence individually.

  Lifecycle or scope note

  Acquired - standalone future uncertain. Joining forces with Rox, per Persana's own site. Rox is also in this set, so these two can no longer be weighed as fully independent options.

  Official lifecycle source
• 

  Rox vs Clay

  Choose Rox when

  Choose Rox over Clay when these published constraints align more closely with the requirement: $0 (Starter, 2,000 actions); custom setup assessment; Rox's checked sources did not include a developer-interface link. The corresponding Clay constraints are $0/mo (Free plan); 1h setup assessment; Clay's checked sources link API documentation.

  Cheetah comparison of published constraints

  Keep Clay in contention when

  Keep Clay when 1h setup assessment, $0/mo (Free plan), and Clay's checked sources link API documentation are the more workable constraints for the team than Rox's custom setup assessment, $0 (Starter, 2,000 actions), and Rox's checked sources did not link a developer interface.

  Cheetah assessment

  Key tradeoff

  Rox versus Clay on published starting price: Rox - $0 (Starter, 2,000 actions); Clay - $0/mo (Free plan). On setup, Rox has a custom setup assessment; Clay has a 1h setup assessment. On developer access, Rox's checked sources did not include a developer-interface link; Clay's checked sources link API documentation.

  Cheetah assessment

  For Rox versus Clay, official pages checked 2026-08-06: Website used for Rox versus Clay, Documentation used for Rox versus Clay, Pricing used for Rox versus Clay. These Rox sources inform comparison with Clay, not every sentence individually.

• 

  Unify vs Clay

  Choose Unify when

  Choose Unify over Clay when these published constraints align more closely with the requirement: $0 (Free, up to 3 seats); 30m setup assessment; Unify's checked sources link API documentation, OpenAPI specification. The corresponding Clay constraints are $0/mo (Free plan); 1h setup assessment; Clay's checked sources link API documentation.

  Cheetah comparison of published constraints

  Keep Clay in contention when

  Keep Clay when 1h setup assessment, $0/mo (Free plan), and Clay's checked sources link API documentation are the more workable constraints for the team than Unify's 30m setup assessment, $0 (Free, up to 3 seats), and Unify's checked sources link API documentation, OpenAPI specification.

  Cheetah assessment

  Key tradeoff

  Unify versus Clay on published starting price: Unify - $0 (Free, up to 3 seats); Clay - $0/mo (Free plan). On setup, Unify has a 30m setup assessment; Clay has a 1h setup assessment. On developer access, Unify's checked sources link API documentation, OpenAPI specification; Clay's checked sources link API documentation.

  Cheetah assessment

  For Unify versus Clay, official pages checked 2026-08-03: Website used for Unify versus Clay, Documentation used for Unify versus Clay, Pricing used for Unify versus Clay, API documentation used for Unify versus Clay, OpenAPI specification used for Unify versus Clay. These Unify sources inform comparison with Clay, not every sentence individually.

• 

  ZoomInfo GTM AI vs Clay

  Choose ZoomInfo GTM AI when

  Choose ZoomInfo GTM AI over Clay when these published constraints align more closely with the requirement: $0 (Free, 100 data + 500 AI credits); 30m setup assessment; ZoomInfo GTM AI's checked sources did not include a developer-interface link. The corresponding Clay constraints are $0/mo (Free plan); 1h setup assessment; Clay's checked sources link API documentation.

  Cheetah comparison of published constraints

  Keep Clay in contention when

  Keep Clay when 1h setup assessment, $0/mo (Free plan), and Clay's checked sources link API documentation are the more workable constraints for the team than ZoomInfo GTM AI's 30m setup assessment, $0 (Free, 100 data + 500 AI credits), and ZoomInfo GTM AI's checked sources did not link a developer interface.

  Cheetah assessment

  Key tradeoff

  ZoomInfo GTM AI versus Clay on published starting price: ZoomInfo GTM AI - $0 (Free, 100 data + 500 AI credits); Clay - $0/mo (Free plan). On setup, ZoomInfo GTM AI has a 30m setup assessment; Clay has a 1h setup assessment. On developer access, ZoomInfo GTM AI's checked sources did not include a developer-interface link; Clay's checked sources link API documentation.

  Cheetah assessment

  For ZoomInfo GTM AI versus Clay, official pages checked 2026-08-06: Website used for ZoomInfo GTM AI versus Clay, Documentation used for ZoomInfo GTM AI versus Clay, Pricing used for ZoomInfo GTM AI versus Clay. These ZoomInfo GTM AI sources inform comparison with Clay, not every sentence individually.