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Unify

The AI-native outbound platform

Visit Unify

Unify is an AI-native outbound sales platform built around a chat-based interface: AI agents with 50+ native "skills" handle prospect research, list building from 40+ data sources, contact enrichment, multi-channel sequencing (email, social, calls), and intent-signal-triggered playbooks, aiming to let small GTM teams run outbound at the scale of a much larger team.

Vendor's own claim
activation/deliverydata/enrichmentsignals/intent

Core capabilities

Vendor's own claim
  • AI agents with 50+ native skills for outbound workflows
  • Prospect and company data: 1.1B+ people, 65M+ companies, sourced from 40+ providers
  • Multi-channel sequencing: email, social, and calls
  • Intent signals and job-change/hiring triggers for automated playbooks
  • Managed email deliverability
  • Analytics and pipeline attribution
  • Bidirectional CRM sync with Salesforce and HubSpot (read-write on higher tiers)
  • Developer platform: Data API, Analytics API, Bulk API, plus official Python and TypeScript SDKs

API & agent surface

From official docs
Authentication
API key via the X-Api-Key request header; keys generated in Unify under Settings → Developers
Base URL
https://api.unifygtm.com/data/v1
Rate limits
100,000 requests per 5-minute window on the Data API, per the vendor's own docs, which also note daily limits may be introduced in the future
Notable endpoints
  • Object APIs (create/manage object definitions)
  • Attribute APIs (create/manage object fields)
  • Record APIs (create, retrieve, update, delete, upsert, find-unique)
  • Analytics API (custom events, identify events, page events)
  • Bulk API (asynchronous export jobs for large Sequence enrollment datasets)
Machine-readable spec
OpenAPI spec retrieved

Official skills & repos

From official docs

Published by the vendor themselves — not community forks.

Pricing

From official docs
PlanPriceIncludedNotable
Free$0Limited credits
Up to 3
AI outbound, 1.1B+ people & 65M+ companies, 40+ data sources
Base$20/seat/month (billed monthly)800 credits/seat/month
Unlimited
Everything in Free, AI email copywriting, Ability to add credits
Pro$60/seat/month (billed monthly)2,400 credits/seat/month
Unlimited
Everything in Base, HubSpot & Salesforce sync (read-only), Slack notifications
BusinessCustom annual pricingCustom credit pool/workspace
Unlimited
Everything in Pro, Advanced models (GPT 5.5), Website intent & product signals

Checked 2026-08-03 against their pricing page. Vendors change pricing without notice.

What is Unify

Vendor's own claim

Unify markets itself as an AI-native alternative to stitching together separate data, enrichment, sequencing, and intent tools: a single chat-driven workspace where agents execute outbound research and outreach.

Ideal customer profile

Vendor's own claim

Outbound-motion sales teams - SDRs, AEs, RevOps - at fast-growing companies that want to run prospecting and sequencing through an AI agent layer rather than manually operating separate data, enrichment, and sequencing tools; the vendor describes its customer base as "hundreds of the fastest-growing companies."

Who should look elsewhere

Our read

We could not find a published MCP server, so teams standardising their AI-tool access on the Model Context Protocol should confirm with Unify directly before committing; the documented path is the REST/Bulk APIs. CRM sync is read-only until the Pro tier ($60/seat/mo) and read-write only on the custom-priced Business tier, so teams needing bidirectional Salesforce/HubSpot sync from day one will be pushed past the entry-level plans. The Free and Base tiers cap credits per seat (unspecified on Free, 800/seat/mo on Base), which constrains enrichment volume for high-outbound teams before they reach Pro.

Unify alternatives

Our read

Tools that let a revenue team compose several data providers into one workflow, run it conditionally across a list of accounts or people, and push the result into a CRM or sequencer. The unit of work is a table or a pipeline, not a single lookup.

Category: GTM data orchestration. Membership is decided by 4 stated tests, not by category tags — see them and the full comparison.

Unify FAQ

Does Unify have a documented REST API?

Yes.

From official docs
Does Unify support MCP?

We did not find one. Unify's documentation describes agent and tool access through its REST APIs (Data, Analytics, Bulk) and official Python/TypeScript SDKs, and we found no MCP server documented - but we cannot confirm that none exists. Ask the vendor if MCP is a requirement.

Our read
What authentication does the API use?

API-key authentication via the X-Api-Key header, with keys generated in the Unify dashboard under Settings → Developers.

From official docs
What are the API rate limits?

100,000 requests per five-minute window on the Data API, per Unify's own developer docs, which note daily limits may be added later.

From official docs
Is there a free tier?

Yes, a Free plan for up to 3 seats with limited credits, AI outbound, and access to the full 1.1B+ people / 65M+ company data set, no credit card required.

From official docs
Does bidirectional CRM sync require a paid plan?

Yes. HubSpot and Salesforce sync is read-only starting at the Pro tier ($60/seat/mo) and only becomes read-write on the custom-priced Business tier.

From official docs
Does Unify publish official SDKs or agent plugins?

Yes.

From official docs
How is Unify priced?

Per-seat monthly subscription: Free ($0, 3 seats), Base ($20/seat/mo, 800 credits/seat), Pro ($60/seat/mo, 2,400 credits/seat, 14-day free trial), and custom-priced Business (unlimited seats, custom credit pool).

From official docs

Verify before you buy

  • Changelog and status page URLs
  • Exact Free-tier credit allotment (docs describe it as "limited" without a number on the pages we reached)
  • Analytics API and Bulk API authentication/rate-limit specifics beyond what the Data API docs cover

Need help setting it up?

This page tells you whether Unify fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

Book a call →

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