Apollo.io MCP and agent skills: what each one reads, writes and sends

- **Apollo:** Use company enrichment endpoint to pull funding data

1. `mcp__chrome-devtools__navigate_page` to Apollo.io

- **People Search:** `POST https://api.apollo.io/api/v1/mixed_people/api_search` — FREE, returns Apollo IDs + preview data (first name, title, org name, boolean flags). No LinkedIn URLs or emails.

- **People Search:** `POST https://api.apollo.io/api/v1/mixed_people/api_search` -- FREE, returns Apollo IDs + preview data (first name, title, org name, boolean flags). No LinkedIn URLs or emails.

1. `mcp__chrome-devtools__navigate_page` to `https://app.apollo.io/`

"primary": "web-search | Apollo | Crunchbase | none",

Use Apollo People Match or People Search:

- Use Apollo People Search API to find contacts

required_for: "Apollo API mode sourcing"

…ption: Source leads via Clay's table-based orchestration of Apollo, Hunter, Clearbit, and other data providers in a single workflow, with cost-aware multi-source chaining, dedup, and provenance tagg…

…_lusha__*find*, mcp__plugin_import-leads_lusha__*get*, mcp__plugin_import-leads_apollo__*search*, mcp__plugin_import-leads_apollo__*enrich*, mcp__plugin_import-leads_apollo__*match*, mcp__plugin_imp…

connector: "{{OUTREACH | SALESLOFT | APOLLO}}"

connector: "{{OUTREACH | SALESLOFT | APOLLO}}"

This searches Apollo (1 page, ~100 companies), scores them in-memory, and prints tier distribution + top companies. **No database writes.** Review output with user before proceeding.

You are a B2B sales intelligence expert. Use the Apollo.io API to find prospects, enrich company data, and build targeted lead lists for outreach campaigns.

**Step 3: Company enrichment (Apollo)** — Extract unique company names from engagers, call `apollo.enrich_organization(name=...)` for each. Returns industry, employee count, description, and locatio…

- Apollo.io data (if `tools.lead_enrichment` is configured): search the ICP segment and note total results

…y two** credits-based actions; its other nine need your own Apollo API key |…

**WARNING**: Setting `pitch_packet_mode: false` enables live campaign execution — emails will be sent, Apollo credits will be spent. Only do this with explicit user confirmation.

connector: "{{ZOOMINFO | CLEARBIT | APOLLO}}"

- Use whatever enrichment tools are configured (Apollo, LinkedIn scraper, web search, Supabase)

3. **Apollo Enrichment by ID** — `people/match` with the person `id` from free search. Returns full employment history with `start_date`/`end_date` for every role, LinkedIn URL, verified email, and …

| How should we find contacts? | Apollo / LinkedIn / Clearbit / Web search | `contact_tool` |

connector: "{{ZOOMINFO | CLEARBIT | APOLLO}}"

…an ICP into portable prospect-search filters you can run in Apollo, Sales Navigator, Clay, ZoomInfo, or any list tool, plus the CSV shape for a bring-your-own list. Use when defining who to target f…

…cription: "Create professional post-call summary decks from Apollo.io conversation transcripts within 1 hour of the call. This skill extracts key discussion points, concerns, and next steps from mee…

| job title / seniority | person enrich | `peopledatalabs`, `apollo` |

4. **Consistency audit.** Industry vs Apollo taxonomy; title normalization; domain cleanup. Propose fixes.

2. Run /apollo-lead-finder to prospect on Apollo.io

related_skills: [lead-sourcing-apollo, lead-sourcing-clay, lead-sourcing-linkedin, lead-sourcing-web, lead-scoring, icp-definition]

| Funding graph | Crustdata | AI Ark, Apollo |

- `~/.agents/skills/gtm-meta-skill/provider-playbooks/apollo.md` (fallback only - generally not used in TAM 2026 plan)

…** Per the TAM Mapping and Contact Sourcing Plan - 2026. No Apollo, no PDL, no Hunter, no Crustdata for contact *discovery* (they are still used for enrichment in the next step).…

related_skills: [icp-definition, data-enrichment, lead-sourcing-apollo, lead-sourcing-clay, lead-sourcing-linkedin, lead-sourcing-web]

…lay is role/trigger-driven, when Sales Nav surfaces signals Apollo can't see, or when LinkedIn URL is required as the dedup key.…

related_skills: [icp-definition, lead-sourcing-apollo, lead-sourcing-clay, lead-sourcing-linkedin, data-enrichment, lead-scoring, market-research]

- Specific `source` (crustdata, apollo, linkedin, etc.)

…any outreach tool (lemlist, Instantly, Smartlead, HeyReach, Apollo, Waalaxy…). Use when someone asks which job titles, seniorities, industries, company sizes or countries reply to their cold outreac…

- Outreach / sales engagement tools (Outreach, Salesloft, Apollo, etc.)

1. Competitor names and website domains (e.g., `apollo.io`, `clay.run`)

| [topic] | Clay, Apollo | ❌ No |

…. Search by seed domains ("find companies like clay.com and apollo.io") or natural-language ICP text ("B2B cold email outreach"). Supports negation domains (exclude competitors/existing customers) a…

…. An AI-agent-native alternative to ZoomInfo, Clearbit, and Apollo.io company data APIs — no custom integration needed in Claude Code, Codex, or Hermes-Agent."…

3. **Sources available**: a pasted export (Apollo, Clay, ZoomInfo, a CRM report) is the fastest firmographic base, but it is one input, not the whole method. Do not fall back to "paste it yourself" …

- Tool stack configured (Apollo for person research, web access for CRO audit)

…iring, product velocity) | LinkedIn, BuiltWith, Crunchbase, Apollo, Clay, Clearbit, ProductHunt |…

platform (Smartlead, Instantly, Outreach, Lemlist, Apollo, or CSV data).

…rokers with no source lineage. Licensed B2B data providers (Apollo, ZoomInfo, Clearbit, Clay) are fine when used within their ToS and with a lawful basis — the ban is on illicit/unprovenanced data, …

| **People Databases** | Apollo, ZoomInfo, Clearbit, 6sense (via website tracker scripts) |

- `competitors` -- optional competitor names (e.g. "Clay, Apollo, HubSpot")

- **First Campaign** (beginner): Apollo import → enrich → validate → push

| Apollo | All-in-one (data + sending) |

Run **search-strategy**. Output: `search-strategy.md` (portable filters for Apollo, Sales Navigator, Clay, ZoomInfo, or a bring-your-own CSV).

… screen — Sales Navigator is ideal, but LinkedIn, ZoomInfo, Apollo, or whatever they have works. If they have CRM data they can reference (exports, saved lists), that's useful but not required.…

| Email | Apollo.io, Hunter.io, Clearbit, Snov.io |

- Tools: LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo — recommend based on the user's budget and stage.

| Apollo | All-in-one (data + sending) |

…onnect rates, or data decay, or validating provider claims (Apollo, ZoomInfo, Cognism, Clay, BetterContact). Triggers on: audit our data, data quality check, is our data the bottleneck, email accura…

…ind 500–5,000 contacts matching this profile on LinkedIn or Apollo tomorrow? If yes → good specificity. If millions → too broad. If dozens → too narrow.…

…ad sources by use case with Clay delivery-ready templates - Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, and Local Directories. Use when choosing lead sources, building prospecting wo…

…ost-cookie-deprecation:** Third-party enrichment (ZoomInfo, Apollo) now costs ~20% more to deliver equivalent match rates and data freshness (McKinsey, 2026). Build zero-party data capture (ask on f…

…list-native features first. Never suggest a competing tool (Apollo, Dropcontact, Hunter, Lusha, etc.) for a use case that lemlist already covers.…

5. External tools: Ocean.io, Clearbit, Apollo.io, Clay

| Apollo | Contact data + sequences, strong for prospecting |

Common choices: Built-in CRM tools, Outreach, Salesloft, Apollo

Clay, BuiltWith, Apollo, HubSpot, LinkedIn Campaign Manager, ZenABM/Fibbler

13. **Lead enrichment** -- "What do you use for finding contact info? (Apollo.io free/paid, ZoomInfo, Clearbit, none)"

…xtension, LinkedIn contact finder, or a self-hosted Lusha / Apollo.io / Clearbit Connect-style prospecting extension. The go-to skill for 'build a Chrome extension like Lusha', 'clone the Apollo.io …

- **Apollo/LinkedIn**: Standard contact search with title, company size, industry, location filters

| How should we detect job changes? | LinkedIn profile monitoring / Apollo job change data / Web search / Manual check | `detection_tool` |

`lusha`, `apollo` and `zoominfo` so they appear in its Connectors tab.

| Export to sequencer or CRM | **export** | "export", "push to", "Apollo", "Smartlead", "Instantly", "HubSpot", "field mapping" | Read `{SKILL_BASE}/clay-outbound-export.md` |

| 2 | Company Enrichment | Apollo, Ocean.io, LinkedIn |

- **Lead enrichment:** Clay or Apollo for personalization data before upload.

| **Apollo.io** | 270M+ contacts (vendor-reported) | Database + enrichment + engagement combined | SMB/mid-market; teams wanting all-in-one platform | $$ |

- Multiple sources (Apollo + Sales Nav + Clay) often overlap 30-60%

4. Apollo (3 credits)

| Apollo.io | Free-$119/mo | Own database, no scraping risk |

…es, data validation, email verification, list segmentation, Apollo prospecting, Clay Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold…

| How should we find job postings? | LinkedIn Jobs / Indeed / Apollo / Google Jobs / Web search | `job_search_tool` |

**Search precision warning:** Downstream tools (Crustdata, Apollo) match on the exact title strings, industry tags, and keywords you pass them. Overly broad or stuffed filters (e.g., 15 keyword tags…

- **Enrichment tools** — Apollo, LinkedIn scraper, or similar (optional, enhances accuracy)

…a company or contact search UI, or a self-hosted ZoomInfo / Apollo.io / Clearbit alternative. The go-to skill for 'build a lead gen tool', 'lead generation skill', 'lead gen tool skill', 'build a le…

#2 ✓ apollo [built-in]

…es, data validation, email verification, list segmentation, Apollo prospecting, Clay Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold…

… decay, how often should we re-verify contacts, ZoomInfo vs Apollo vs Clearbit evaluation, cost per usable record, where did this list come from, GDPR Article 14 notice, purchased list compliance, s…

- Tool credit status: Apollo [X%], ZeroBounce [X%]

3. Competitor names to track (e.g., "Clay", "Apollo", "Outreach")

2. **Apollo Find People** -- large database, good coverage, 2-3 credits

4. **Apollo** (3-5 credits) -- large database, lower direct dial accuracy

… [vendor]", "I want to use [vendor] for [capability]", "add Apollo for icp-company-search", or any variant indicating they want to author a declarative YAML manifest under `~/.gtm-os/adapters/`. Con…

| **Enrichment** | No native enrichment; requires third-party (ZoomInfo, Apollo, Clearbit) | Native enrichment + Clearbit (HubSpot-owned) |

…eteness of documentation. (4) Firmographic signals (6sense, Apollo, company headcount change, job changes): medium reliability for Critical Event triggers and market signals. (5) Email and engagemen…

…mport target companies from multiple data sources including Apollo, Clay, Google Maps, HG Insights, Ocean.io, and webhooks. Use when user asks about "find companies", "company list", "data sources",…

| Enrichment | Clearbit, Apollo | Provenance, freshness, lawful basis, credit cost |

5. **Other Sources** -- Apollo, Google Maps, Yelp, GitHub, Google Scholar

- Tool stack configured (Apollo, email validator, email sender, LinkedIn tool)

…eteness of documentation. (4) Firmographic signals (6sense, Apollo, company headcount change, job changes): medium reliability for Critical Event triggers and market signals. (5) Email and engagemen…