The AI sales platform for smarter, faster revenue growth
Published by the vendor themselves — not community forks.
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We Used This 4-Step Apollo Sequence to Generate $10M+ Pipeline — Apollo
| Plan | Price | Included | Notable |
|---|---|---|---|
| Free Plan | $0 | — | Basic access to sales engagement tools, Limited contact database access |
| Basic Plan | $49.00/mo per user | — | Basic sales intelligence tools, Contact database access, CRM integrations |
| Professional Plan | $99.00/mo per user | — | Advanced sales automation, Engagement tracking, AI-driven insights |
| Enterprise Plan | Contact for pricing | — | Fully customizable sales intelligence platform, Dedicated support, Advanced analytics |
Checked 2026-07-30 against their pricing page. Vendors change pricing without notice.
Apollo is a sales intelligence and engagement platform, founded in 2015 by Tim Zheng and Ray Li, that positions itself as an all-in-one replacement for separate prospecting-data, email-sequencing, and sales-engagement tools. It claims 40,000+ paying customers and roughly 1 million sales professionals using the product, with a community/crowdsourcing approach to keeping its contact database current.
Sales development reps, account executives, sales leaders, revenue-operations teams, marketers, and founders who need to prospect, enrich contact data, and run outbound/inbound engagement from one system. Apollo's own FAQ explicitly claims to serve businesses "of all sizes," up to Fortune 500 customers such as Ernst & Young, Oracle, and Lyft, with a free Starter plan for the smallest teams and custom Enterprise plans above that.
Teams that need only a narrow slice of Apollo's surface (e.g. just enrichment, or just a CRM) may find it heavier than a single-purpose tool, since pricing and credits are bundled around the whole platform. The credit-metering model (contact unlocks, exports, and mobile numbers all consume separate credit pools with plan-specific monthly/annual caps) adds a layer of usage accounting that teams used to flat per-seat SaaS pricing may find harder to predict at scale. Free/trial accounts are also throttled to low API rate limits (as low as 50 requests/minute on enrichment, less on other endpoints), which is a poor fit for anyone wanting to build a production integration before committing to a paid plan.
Providers that resolve a person or company to verified contact data — email, phone, firmographics — through an API or a bulk upload.
Category: Contact and company enrichment. Membership is decided by 3 stated tests, not by category tags — see them and the full comparison.
Appears in comparison shortlists
Yes.
Yes. Apollo offers a permanently free "Starter"/Free plan with basic access to sales engagement tools and a limited contact database, plus a separate free trial (50 credits, 5 mobile credits) of a paid plan's features.
Yes.
Per-seat monthly/annual subscription (Free $0, Basic $49/user/mo, Professional $99/user/mo, Enterprise custom) layered with a credit system that meters contact unlocks, exports, and mobile-number reveals separately from the seat price.
Apollo states it is used by Fortune 500 companies including Ernst & Young, Oracle, and Lyft, with custom Enterprise plans covering integrations, security, and governance compliance.
The vendor highlights Salesforce and HubSpot integrations, alongside a broader integrations marketplace and an official n8n community node for lead/organization enrichment.
Yes, Apollo publishes an official CLI (apollo-io-cli) on GitHub, with a Homebrew tap for installation.
Yes. Apollo publishes an official Claude Code / Cowork plugin (apollo-mcp-plugin) on GitHub and markets direct MCP integration pathways for Claude, ChatGPT, and Perplexity.
Rate limits are enforced per minute, hour, and day simultaneously and vary by plan and endpoint category; free-tier enrichment is capped at 50 requests/minute, while paid plans reach 1,000/minute on enrichment endpoints with no hourly/daily ceiling.
Apollo was founded in 2015 by Tim Zheng (CEO) and Ray Li (CTO); investors include Bain Capital, Sequoia Capital, Tribe Capital, Nexus Venture Partners, NewView Capital, and Y Combinator.
Apollo describes a "community-based approach to crowdsourcing data" as part of how it maintains coverage and accuracy across its 240M+ contact / 30M+ company database.
This page tells you whether Apollo fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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