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Smartlead

Cold Email Software for Sales Teams That Run Outbound at Scale

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Smartlead is an outbound sales platform built around unlimited email-sending infrastructure: warmup, deliverability testing, lead verification, and campaign automation, wrapped with AI features (SmartAssistant, SmartAgents) and a unified inbox for managing replies across large numbers of connected mailboxes.

Vendor's own claim
activation/delivery

Core capabilities

Vendor's own claim
  • Unlimited email accounts per plan with no per-mailbox fee
  • SmartAssistant: AI cold email assistant for campaign setup and copy
  • SmartProspect: B2B lead finder for verified prospect emails
  • SmartAgents: AI-driven GTM workflow automation
  • SmartInfra: dedicated sending-server infrastructure management
  • SmartDialer: AI-powered phone dialing (newer, multichannel)
  • Unified master inbox for reply management across campaigns
  • Automated email warmup and SmartDelivery inbox-placement testing
  • Lead/email verification
  • REST API and webhooks (Smart plan and above)
  • CRM integrations (HubSpot, Pipedrive, Salesforce, Attio, Zoho, and others)

API & agent surface

From official docs
Authentication
API key passed as a query parameter (?api_key=YOUR_API_KEY); no OAuth
Base URL
https://server.smartlead.ai/api/v1
Rate limits
Not published as fixed numbers; docs state limits vary by subscription plan and instruct contacting support, with 429 responses expected to trigger exponential backoff.
Notable endpoints
  • Get/Create/Update campaign, update campaign status
  • Get campaign statistics
  • Email account setup, SMTP/IMAP configuration, warmup settings
  • Lead import, update, pause/resume, unsubscribe, block, message history
  • Global and date-ranged analytics
  • Webhook subscriptions for campaign/lead events
Machine-readable spec
No OpenAPI link

Pricing

From official docs
PlanPriceIncludedNotable
Base$39/month2,000 contacts storage, 6,000 email sends, 2,000 verified prospect emailsUnlimited email accounts, Core campaign automation and warmup
Pro$94/month30,000 contacts storage, 90,000 email sends, 30,000 verified prospect emailsCRM access, Growth-tier features
Unlimited Smart$174/monthUnlimited contacts storage, 150,000 email sends, 50,000 verified prospect emailsAPI & webhooks, Warmup pool included, Eligible for UltraPremium add-ons
Unlimited Prime$379/monthUnlimited contacts storage, 500,000 email sends, 170,000 verified prospect emails3 SmartServers + OAuth, 3+ client workspaces included, Dedicated manager and Slack channel

Checked 2026-07-31 against their pricing page. Vendors change pricing without notice.

What is Smartlead

Vendor's own claim

Smartlead is a cold-email-first outbound platform: its core differentiator is unlimited connected mailboxes per plan plus infrastructure it manages for you (warmup, deliverability testing, dedicated servers), rather than a per-seat CRM. It layers AI assistants, a lead-finding module, and a master inbox on top of that sending infrastructure, and exposes campaign/lead/email-account/analytics data through a documented REST API and webhooks.

Ideal customer profile

Vendor's own claim

Agencies and B2B sales teams running high-volume cold email outbound across many mailboxes and, at the top tier, multiple client workspaces; the vendor markets itself from solo founders up through Fortune 500 sales orgs.

Who should look elsewhere

Our read

The API and webhooks are gated to the Smart plan and above ($174/mo+), so teams on the $39/mo Base plan cannot integrate programmatically. Rate limits are not published as fixed numbers - the docs say limits 'vary by subscription plan, contact customer support' - which makes capacity planning hard to do up front. Teams that want a CRM-centric, low-mailbox-count workflow rather than high-volume multi-inbox cold email are better served by a CRM-first tool; Smartlead's plan tiers are built around send volume and mailbox count, not seats or pipeline stages.

Smartlead alternatives

Our read

Platforms that send outbound email at volume, manage inbox rotation and warm-up, and track replies.

Category: Cold email and sequencing. Membership is decided by 3 stated tests, not by category tags — see them and the full comparison.

Smartlead FAQ

Does Smartlead have a documented API?

No OpenAPI/Swagger spec is published alongside it.

From official docs
Is there an MCP server for AI agents?

Yes, Smartlead's help center documents an official MCP server, currently supporting SSE transport only (not HTTPS) and Claude Desktop as the supported client.

From official docs
How many mailboxes can I connect?

Unlimited on every paid plan; Smartlead does not charge per mailbox, unlike many competitors.

Vendor's own claim
Is the API available on every plan?

No. API and webhook access is called out specifically on the Unlimited Smart plan ($174/mo) and above; it is not listed as a Base or Pro plan feature.

From official docs
What are the API rate limits?

Smartlead's docs do not publish fixed numeric limits; they state limits vary by subscription plan and direct developers to contact support for specifics.

From official docs
Does Smartlead publish open-source SDKs or a GitHub org?

We could not find a GitHub organization or repository linked from Smartlead's own site or help center; MCP servers and CLIs for Smartlead that exist on GitHub are third-party community projects, not vendor-published.

Our read
What CRMs does Smartlead integrate with?

The integrations page lists HubSpot, Pipedrive, Salesforce, Attio, Zoho CRM, Insightly, and GoHighLevel among others, alongside lead-gen and communication tool integrations like Clay, Slack, and Zapier.

Vendor's own claim

Verify before you buy

  • An OpenAPI/Swagger specification (docs reference a 'Full API Reference' but do not publish a machine-readable spec)
  • Fixed numeric API rate limits
  • A confirmed official video URL from the vendor's own YouTube channel (channel confirmed, but a specific video could not be verified from vendor-controlled pages)
  • A vendor-linked GitHub organization
  • A machine-readable OpenAPI specification was not included in the reviewed source set.

Need help setting it up?

This page tells you whether Smartlead fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

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