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Instantly is a sales engagement and outbound platform. It combines a vendor-claimed 450M+ B2B lead database with cold-email infrastructure, deliverability tools, AI sales and reply agents, and pipeline analytics. The vendor targets agencies, founders, and sales teams running outbound at scale.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Starter (Bundle) | $94/month | 5,000 emails/month, 1,000 uploaded contacts, 1,500 Instantly credits, access to 450M+ B2B lead database | AI Sales Agent access |
| Scale (Bundle) | $194/month | 100,000 emails/month, 25,000 uploaded contacts, 5,000 Instantly credits | Everything in Starter, AI Reply Agent, Unibox replies |
| Agency (Bundle) | $555/month | 500,000 emails/month, 100,000 uploaded contacts, 10,000 Instantly credits | Everything in Scale, SISR System (dedicated server/IP rotation) |
| Growth (Outreach) | $47/month | 5,000 emails/month, 1,000 uploaded contacts | Unlimited email accounts, Unlimited email warmup, Chat support |
| Hypergrowth (Outreach) | $358/month | 125,000 emails/month, 25,000 uploaded contacts | Everything in Growth, Premium live support, SISR System |
| Lightspeed (Outreach) | $358/month | 500,000 emails/month, 100,000 uploaded contacts | Everything in Hypergrowth, SISR System |
| Enterprise | Contact for pricing | 200,000+ credits/month | Dedicated account manager, Private deliverability network, Shared Slack channel |
Checked 2026-08-03 against their pricing page. Vendors change pricing without notice.
Instantly combines a lead database, sending and warmup infrastructure, campaign automation, AI agents, and a CRM-style pipeline layer. Buyers can choose bundle plans or separate outreach-only and credits-only tracks. Its documented REST API v2 uses scoped Bearer-token authentication, publishes an OpenAPI v3 specification, and names rate limits for specific endpoints.
Agencies, freelancers, and founders running high-volume cold email outbound, plus enterprise sales development teams that want lead sourcing, sending infrastructure, and AI-assisted outreach in one platform rather than stitched together from separate tools.
Buyers must compare three pricing tracks: Bundle, Outreach-only, and Credits-only. The tracks overlap but do not include the same allowances. The retained pricing material assigns SISR server and IP rotation to Agency or the higher-volume outreach tiers, while Enterprise pricing is custom. Teams that need only low-volume sending or only lead data should compare the included database, email, and AI credits against actual use before choosing a bundle.
Platforms that send outbound email at volume, manage inbox rotation and warm-up, and track replies.
Category: Cold email and sequencing. Membership is decided by 3 stated tests, not by category tags — see them and the full comparison.
Appears in comparison shortlists
API v1 is being deprecated in favor of v2, which the docs describe as having roughly double the endpoints of v1.
Three separate plan tracks: Bundle plans from $94 to $555/month (email volume + leads + credits together), Outreach-only plans from $47 to $358/month, and Credits-only plans from $47/month up, plus custom-priced Enterprise. Annual billing saves roughly 10%.
Documented as endpoint-specific: the email listing endpoint is capped at 20 requests/minute and the test-email endpoint at 10 requests/minute per workspace; most other endpoints use standard (unspecified in what we retrieved) limits.
Yes, the vendor advertises a database of 450M+ B2B leads accessible via SuperSearch, bundled into its plans as included contact credits.
Yes, an AI Sales Agent (available from the Starter bundle) and an AI Reply Agent (available from Scale and up) are part of the product, alongside AI-assisted campaign copywriting.
No credit card is required to sign up, but we did not find a separate time-boxed free trial documented on the pricing page.
The vendor's own plan comparison names it as a dedicated server/IP rotation system, available on the Agency, Hypergrowth, and Lightspeed plans, aimed at deliverability at higher sending volume.
This page tells you whether Instantly fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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