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Instantly

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Instantly is a sales engagement and outbound platform. It combines a vendor-claimed 450M+ B2B lead database with cold-email infrastructure, deliverability tools, AI sales and reply agents, and pipeline analytics. The vendor targets agencies, founders, and sales teams running outbound at scale.

Vendor's own claim
CRM/authoritative stateactivation/delivery

Core capabilities

Vendor's own claim
  • B2B lead database (450M+ contacts) with SuperSearch lead finder and website visitor tracking
  • Email sending infrastructure: unlimited email accounts, warmup, deliverability and inbox-placement tooling
  • Drag-and-drop campaign builder with AI-generated copy and personalization
  • AI Sales Agent and AI Reply Agent for automated outreach and reply handling
  • Unibox unified inbox for reply management
  • CRM and workflow automation: lead routing, tagging, triggered next-step campaigns
  • Revenue analytics tracking opportunities, pipeline, and conversions
  • REST API v2 with OAuth (Google/Microsoft) support for account connection

API & agent surface

From official docs
Authentication
Bearer token authentication with API scopes (e.g. accounts:read, accounts:all, all:read) for granular per-key permissions; multiple revocable API keys supported
Rate limits
Most endpoints use standard rate limits; the email listing endpoint is limited to 20 requests/minute and the test-email-sending endpoint to 10 requests/minute per workspace, per the official docs
Notable endpoints
  • Accounts, campaigns, and lead management
  • Email operations and verification
  • Webhooks and webhook events
  • API keys and audit logs
  • Background jobs and custom tags
  • Inbox placement testing and analytics
  • DFY (Done-For-You) email account ordering
  • Lead lists, labels, and enrichment
  • Workspace and billing management
  • OAuth flows for Google and Microsoft account connection
Machine-readable spec
OpenAPI spec retrieved

Pricing

From official docs
PlanPriceIncludedNotable
Starter (Bundle)$94/month5,000 emails/month, 1,000 uploaded contacts, 1,500 Instantly credits, access to 450M+ B2B lead databaseAI Sales Agent access
Scale (Bundle)$194/month100,000 emails/month, 25,000 uploaded contacts, 5,000 Instantly creditsEverything in Starter, AI Reply Agent, Unibox replies
Agency (Bundle)$555/month500,000 emails/month, 100,000 uploaded contacts, 10,000 Instantly creditsEverything in Scale, SISR System (dedicated server/IP rotation)
Growth (Outreach)$47/month5,000 emails/month, 1,000 uploaded contactsUnlimited email accounts, Unlimited email warmup, Chat support
Hypergrowth (Outreach)$358/month125,000 emails/month, 25,000 uploaded contactsEverything in Growth, Premium live support, SISR System
Lightspeed (Outreach)$358/month500,000 emails/month, 100,000 uploaded contactsEverything in Hypergrowth, SISR System
EnterpriseContact for pricing200,000+ credits/monthDedicated account manager, Private deliverability network, Shared Slack channel

Checked 2026-08-03 against their pricing page. Vendors change pricing without notice.

What is Instantly

Vendor's own claim

Instantly combines a lead database, sending and warmup infrastructure, campaign automation, AI agents, and a CRM-style pipeline layer. Buyers can choose bundle plans or separate outreach-only and credits-only tracks. Its documented REST API v2 uses scoped Bearer-token authentication, publishes an OpenAPI v3 specification, and names rate limits for specific endpoints.

Ideal customer profile

Vendor's own claim

Agencies, freelancers, and founders running high-volume cold email outbound, plus enterprise sales development teams that want lead sourcing, sending infrastructure, and AI-assisted outreach in one platform rather than stitched together from separate tools.

Who should look elsewhere

Our read

Buyers must compare three pricing tracks: Bundle, Outreach-only, and Credits-only. The tracks overlap but do not include the same allowances. The retained pricing material assigns SISR server and IP rotation to Agency or the higher-volume outreach tiers, while Enterprise pricing is custom. Teams that need only low-volume sending or only lead data should compare the included database, email, and AI credits against actual use before choosing a bundle.

Instantly alternatives

Our read

Platforms that send outbound email at volume, manage inbox rotation and warm-up, and track replies.

Category: Cold email and sequencing. Membership is decided by 3 stated tests, not by category tags — see them and the full comparison.

Instantly FAQ

Does Instantly have an API?

API v1 is being deprecated in favor of v2, which the docs describe as having roughly double the endpoints of v1.

From official docs
How is Instantly priced?

Three separate plan tracks: Bundle plans from $94 to $555/month (email volume + leads + credits together), Outreach-only plans from $47 to $358/month, and Credits-only plans from $47/month up, plus custom-priced Enterprise. Annual billing saves roughly 10%.

From official docs
What are Instantly's API rate limits?

Documented as endpoint-specific: the email listing endpoint is capped at 20 requests/minute and the test-email endpoint at 10 requests/minute per workspace; most other endpoints use standard (unspecified in what we retrieved) limits.

From official docs
Does Instantly have a lead database?

Yes, the vendor advertises a database of 450M+ B2B leads accessible via SuperSearch, bundled into its plans as included contact credits.

Vendor's own claim
Does Instantly offer AI agents for outreach?

Yes, an AI Sales Agent (available from the Starter bundle) and an AI Reply Agent (available from Scale and up) are part of the product, alongside AI-assisted campaign copywriting.

Vendor's own claim
Is there a free trial?

No credit card is required to sign up, but we did not find a separate time-boxed free trial documented on the pricing page.

Our read
What is the SISR System mentioned on higher-tier plans?

The vendor's own plan comparison names it as a dedicated server/IP rotation system, available on the Agency, Hypergrowth, and Lightspeed plans, aimed at deliverability at higher sending volume.

Vendor's own claim

Verify before you buy

  • Whether Instantly publishes an MCP server (a direct MCP-docs URL returned a 405 error rather than confirming or ruling this out)
  • Exact base URL for API v2 requests (not present in the OpenAPI excerpt we retrieved)
  • Named MCP tool list

Need help setting it up?

This page tells you whether Instantly fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

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