Pocus
Make outbound feel like inbound - with AI.
Pocus is an AI sales platform that ingests a company's internal data (call recordings, CRM records, emails, product usage) alongside external signals and turns it into prescriptive guidance: which accounts a rep should work, who to contact, and what to say. Its stated design principle is opinionated direction rather than more signal - the vendor's own framing of the problem is reps drowning in feeds from ten-plus tools with no ranking.
Status: The service itself was live and operating normally at check time. Treat the standalone product's future as an open question and confirm contract terms with the vendor.
Core capabilities
Vendor's own claim- Ingestion of internal data - call recordings, CRM data, emails, product usage - as the primary intent source
- Out-of-the-box intent and enrichment: topic intent, job switchers, de-anonymised website visitors
- AI account research and reasoning against your value props and ICP, refreshed continuously
- AI Strategy - generated account strategies, also available from a Chrome extension
- AI Alerts and an Inbox surfacing top leads
- AI email generation, with the option to push generated emails into your sales-engagement platform
- Playbooks with triggers, for operationalising a GTM motion
- Lists and a list library for ad-hoc data exploration over enriched company and prospect data
- SmartMap, OmniSearch and identity resolution
What is Pocus
Vendor's own claimPocus sits above the tools a revenue team already runs rather than replacing any of them: it reads the CRM, the calls and the product telemetry, scores and ranks accounts against a company profile you configure, and hands reps a ranked next action. The documentation makes the shape clear - a Company Profile that you fill in to "make Pocus AI smarter", Playbooks with triggers to encode the motion, and delivery surfaces (Inbox, Chrome extension, alerts, generated emails routed to your SEP) rather than a place reps live all day.
Ideal customer profile
Our readB2B revenue teams with enough internal data to be worth reasoning over - product usage telemetry, a populated CRM, recorded calls - and enough reps that account prioritisation is a real cost. The product's value proposition depends on having signal to rank, not on generating leads from nothing.
Who should look elsewhere
Our readPocus is now closed to new self-serve customers: the site's only signup path at check time was "Join Waitlist", alongside an announcement that Pocus is joining Apollo. Anyone evaluating today is evaluating a product whose independent future is unclear. Setting that aside, the product is a poor fit for teams without the inputs it runs on - the vendor names call recordings, CRM data, emails and product usage as "the most robust source of intent", so a team with a thin CRM and no product telemetry is buying a reasoning layer with little to reason about. There is also no public pricing and no public API documentation, so cost and integration effort cannot be assessed from outside.
Tools in the same layer
Our readNo curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.
Pocus FAQ
Is Pocus being acquired?
Yes. Pocus announced on March 19, 2026 that it was joining Apollo. The announcement said existing workflows and data would remain unchanged at that time. Future standalone contract terms and roadmap commitments are not established by that announcement.
Can I sign up for Pocus today?
Not self-serve.
What data does Pocus need to work?
The vendor names internal data as its most robust intent source: call recordings, CRM data, emails and product usage. External signals (10-Ks, podcasts, news, job postings, topic intent, job switchers, de-anonymised web visits) are layered on top.
How does it differ from an intent-data vendor?
Pocus frames itself against signal vendors explicitly - its stated problem is reps "drowning in signals from 10+ tools but starving for insights", and its stated output is "opinionated guidance, not more signals": which accounts to work, who to call, what to say. Whether it delivers on that is not something we tested.
Where do reps actually see the output?
The documented surfaces are an Inbox of top leads, AI Alerts, an AI Strategy tab, a Chrome extension that generates account strategies in-browser, and generated emails that can be sent automatically to your sales-engagement platform.
What does it cost?
No figures are recorded here.
Is there a public API or MCP server?
We did not find documentation for either. That is a gap in our evidence, not proof of absence - ask the vendor.
How current is the documentation?
Mixed. The "What is Pocus?" overview carried an "Updated about 1 year ago" stamp at check time, while the docs index lists a broad and recent-looking set of AI feature guides. Read the feature pages rather than the overview.
Verify before you buy
- Apollo acquisition announcement checked 2026-10-15. The vendor's March 19 announcement describes continuity of existing workflows and data at announcement, correcting the earlier claim that no customer-impact statement was retrieved. Other research fields retain their August 7 check date.
- All pricing: no pricing page exists among the pages we retrieved, so no plans, tiers or minimums are recorded
- The integrations list - which CRMs, SEPs, call-recording and product-analytics tools are supported natively
- Any API or MCP documentation: endpoints, auth, base URL, rate limits
- Future Apollo roadmap and standalone contract terms beyond the March 19 announcement's statement that workflows and data remained unchanged at that time
- Whether the waitlist is a capacity measure or a wind-down of new sales
Need help setting it up?
This page tells you whether Pocus fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
Book a call →The directory stays free. There is nothing gated behind this.