ICP Marketing for modern GTM teams
Keyplay is an ICP (ideal customer profile) scoring and account-discovery platform for GTM teams: it scores and enriches CRM accounts against a customizable ICP/intent model, discovers new best-fit accounts, and includes AI agents for researching and enriching accounts, plus a Keyplay MCP server for connecting Claude directly to its data.
Status: Keyplay merged with Inflection.
Keyplay is a B2B account-scoring and discovery platform built around a customer-defined ICP model plus intent signals, with CRM-native workflows (HubSpot/Salesforce enrichment and cleanup) and a set of AI agents for account research, segmentation, and firmographic estimation (e.g. team size by function). It also exposes an Enrichment API, an Intent API, and an MCP server for AI-assistant access.
GTM, marketing, and RevOps teams that want to define and continuously score an ICP against their CRM and market data, layering intent signals and AI-agent research on top rather than relying on static firmographic filters.
The official pages reviewed do not show comparable list pricing, so teams that require public pricing before a sales call should confirm current terms with Keyplay.
No curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.
Yes, the help center lists a "Keyplay MCP" article describing how to connect Claude to Keyplay to search, enrich, and filter B2B accounts, including setup, tools, prompts, and troubleshooting.
The docs list dedicated HubSpot and Salesforce integration guides, including a specific guide for using the Salesforce integration with minimal permissions.
Three are documented: a Team Size Estimator (sizes any function for every account in a market), a Segmentation Analyst (builds custom segments from a company's own customer data), and a Researcher and Analyst Agent (answers questions about a specific ICP).
The official pages reviewed do not show a public price list. That does not establish that pricing is unavailable; confirm current terms with Keyplay directly.
Per the docs, Intent Scoring adds a timing-and-engagement dimension on top of Keyplay's existing ICP fit data, intended to help sharpen account selection.
This page tells you whether Keyplay fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
Book a call →The directory stays free. There is nothing gated behind this.