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OpenFunnel

Headless primitives for GTM engineering.

Visit OpenFunnel

OpenFunnel presents a set of agent-ready GTM primitives for building account discovery, TAM, research, and signal workflows. Its site describes both REST access and an MCP endpoint for agents.

Vendor's own claim
signals/intent

Core capabilities

Vendor's own claim
  • Lookalike account search
  • TAM building from an ICP definition
  • Technographic search
  • Account research against a custom question
  • Hiring and signal workflows

API & agent surface

The API details below are not linked to a current official developer page. Confirm them with the vendor before implementation.

Authentication
X-API-Key and X-User-ID headers after an agent sign-up and verification flow
Notable endpoints
  • POST /api/v1/account/search-by-name-or-domain
  • POST /api/v2/account/batch
  • GET /api/v1/icp/list
  • POST /api/v1/audience/get-audience-list
  • GET /api/v1/account/{accountId}/timeline
  • GET /api/v1/insights/alerts
Machine-readable spec
No OpenAPI link

Pricing

From official docs
PlanPriceIncludedNotable
DIYFree50,000 credits to startAll OpenFunnel agent-ready primitives, Deploy your own signal agents, Standard rate limits
Enterprise / CustomCustomCustom credit pools + a dedicated FDEManaged or hosted custom GTM workflows, Custom instance, On-prem deployment

Checked 2026-08-08 against their pricing page. Vendors change pricing without notice.

What is OpenFunnel

Vendor's own claim

This is a GTM-data and signal layer intended to be called by coding agents or incorporated into an in-house GTM-engineering workflow, rather than a conventional list-building interface.

Ideal customer profile

Vendor's own claim

Teams with GTM engineering capacity that want to build agent-driven account discovery and live-signal workflows around their own ICPs.

Who should look elsewhere

Our read

OpenFunnel says it is optimized for high-context, trigger-based GTM rather than generic high-volume lead-list sourcing. Teams that need a finished, conventional lead-database workflow without agent or engineering involvement should look elsewhere.

Tools in the same layer

Our read

No curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.

OpenFunnel FAQ

What is OpenFunnel for?

It is positioned as agent-ready GTM primitives for account discovery, TAM building, research, and live signals.

Vendor's own claim
Is it a good fit for bulk lead-list sourcing?

No. Its own agent-readable material says it is optimized for high-context, trigger-based GTM rather than generic high-volume list sourcing.

Vendor's own claim
Can a coding agent use OpenFunnel?

Yes. The DIY plan names Claude Code, Codex, and Cursor, and the site frames the product as headless primitives for GTM engineering.

Vendor's own claim
Does OpenFunnel expose a REST API?

Its published material describes a REST base URL, API-key headers, and endpoints for account search, batch account retrieval, ICPs, audiences, timelines, and alerts.

From official docs
Is there an MCP option?

The vendor's agent-readable material describes a native MCP endpoint using OAuth 2.1 with dynamic client registration.

From official docs
What does it cost to begin?

The DIY plan is free with 50,000 starting credits; Enterprise / Custom pricing is custom.

From official docs

Verify before you buy

  • Machine-readable OpenAPI specification mentioned in agent-readable material was not itself retrieved
  • MCP reference page mentioned in agent-readable material was not itself retrieved
  • A machine-readable OpenAPI specification was not included in the reviewed source set.

Need help setting it up?

This page tells you whether OpenFunnel fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

Book a call →

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