← Back to directory

HockeyStack

AI GTM - B2B Revenue Data Intelligence Platform

Visit HockeyStack

HockeyStack positions itself as a modern attribution and revenue data intelligence platform that unifies marketing, sales, and product data into one buyer-journey view, adding "Revenue Agents" that act on the data to prospect and manage deals.

Vendor's own claim
signals/intent

Core capabilities

Vendor's own claim
  • Holistic buyer journey tracking, including cookieless dark-funnel capture
  • Multi-touch attribution with switchable, side-by-side attribution models
  • Lift & incrementality reports comparing exposed vs. unexposed accounts
  • Custom, no-SQL reports and dashboards across attribution models and scoring weights
  • Two-way data sync with CRM, ad platforms, and data warehouse
  • Revenue Agents: a Prospecting Agent for new pipeline and expansion, and a Deal Agent for moving open deals and monitoring renewals/health
  • Scheduled and triggered workflows with write-back to Salesforce, page layouts, and Slack

What is HockeyStack

Vendor's own claim

HockeyStack is a B2B revenue analytics platform combining multi-touch attribution and unified funnel reporting with an ML pipeline ('Revenue Agents', launched April 2026) that analyzes historical won/lost deals to find winning patterns and then acts on new deals and prospects - prioritizing rep tasks, drafting comms, and writing scores/signals back into Salesforce and Gong-connected workflows.

Ideal customer profile

Vendor's own claim

HockeyStack's own llms.txt segments customers into Enterprise (1,000+ employees, multiple business units, strict security/compliance needs), Mid-Market (100-1,000 employees scaling GTM teams past basic tools like Google Analytics), and Startups; the product is positioned around proving ROI on marketing/sales spend and consolidating GTM reporting for revenue teams.

Who should look elsewhere

Our read

Pricing is not published anywhere in the confirmed pages - the entire site funnels every visitor, including on the /pricing page itself, into a 'book a call' form rather than showing plan tiers or figures, so budget-constrained teams cannot self-serve an estimate before a sales conversation. Revenue Agents, the platform's current flagship capability, are stated to be available only for teams already on Salesforce and Gong, so teams on other CRMs or call-recording tools cannot use that part of the product yet.

Tools in the same layer

Our read

No curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.

HockeyStack FAQ

Does HockeyStack publish self-serve pricing?

No. Every confirmed page, including the dedicated pricing page, routes visitors to a 'book a call'-style lead form rather than listing plan names or figures; we could not find published pricing.

From official docs
Does HockeyStack have a public API or developer docs?

We could not find one; confirm with the vendor whether a documented API exists.

From official docs
Does HockeyStack have an MCP server for AI agents?

That means we did not find it, not that it does not exist; confirm with the vendor.

From official docs
What are HockeyStack Revenue Agents?

A Prospecting Agent (finds new-account and expansion pipeline, identifies intent signals and champions) and a Deal Agent (advances open deals, manages renewals, monitors customer health), both trained on a company's own historical won/lost deal data; per the vendor's own release notes, they are available for teams on Salesforce and Gong as of the April 21, 2026 release.

Vendor's own claim
Does HockeyStack offer a free trial?

We could not find one in the confirmed pages; the site's only visible conversion path is a demo request form, not a self-serve trial.

From official docs
What CRMs and ad platforms does HockeyStack integrate with?

The integrations page lists categories including CRM (Salesforce, HubSpot), marketing automation (Pardot, Marketo, Eloqua), ABM tools (6sense, Bombora, Demandbase, Rollworks), ad platforms (Google, Meta, LinkedIn, TikTok, Reddit, Bing, X, AdRoll), data warehouses (BigQuery, Snowflake), a CDP (Segment), and customer support tools (Intercom, Drift, Crisp).

Vendor's own claim

Verify before you buy

  • Pricing figures (pricing page has no plan names or amounts, only a lead-capture form)
  • Any officially published video from HockeyStack's own channel

Need help setting it up?

This page tells you whether HockeyStack fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

Book a call →

The directory stays free. There is nothing gated behind this.