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Attention

AI agents that learn from your best sales conversations

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Attention records and analyzes sales conversations, then uses AI agents for follow-ups, CRM updates, coaching scorecards, and workflow orchestration. Its published API includes conversations, emails, calendar events, users, teams, and generalized insights.

Vendor's own claim
signals/intent

Core capabilities

Vendor's own claim
  • Sales-conversation recording and analysis
  • AI follow-up and CRM-update automation
  • Coaching scorecards and workflow orchestration
  • Conversation, email, calendar, user, and team API operations
  • 200+ integrations according to the integration directory
  • Status page with service-level availability

API & agent surface

From official docs
Authentication
API key (APIKeyHeader)
Notable endpoints
  • List and update conversations
  • Import a conversation
  • List emails
  • List calendar events
  • Create teams and users
  • List generalized-insight history
Machine-readable spec
OpenAPI spec retrieved

What is Attention

Vendor's own claim

Attention is a conversation-intelligence and sales-workflow platform for B2B sales teams. The vendor distinguishes it from a dialer, SDR automation/lead-generation product, standalone CRM, and support-ticketing platform: it analyzes conversations and pushes downstream work into connected systems.

Ideal customer profile

Vendor's own claim

B2B sales organizations with a structured sales process that want to automate follow-up, CRM hygiene, and coaching from recorded calls and associated emails.

Who should look elsewhere

Our read

Teams looking for lead sourcing, outbound sequences, a dialer, or a replacement CRM should look elsewhere: the vendor's own product-boundary material says Attention does not provide those functions. Budget-sensitive smaller teams should also confirm a quote before evaluation, because public pricing was not available in the retrieved evidence and the vendor positions the product for mid-market and enterprise sales organizations.

Tools in the same layer

Our read

No curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.

Attention FAQ

Does Attention replace a CRM?

No. The vendor describes Attention as integrating with CRMs and pushing data into them rather than as a standalone CRM.

Vendor's own claim
Does it source leads or run cold outbound?

No. Attention's product-boundary material says it is not SDR automation or a lead-generation tool and does not send cold outbound sequences.

From official docs
What does the API expose?

The OpenAPI 3.0.1 specification documents API-key-authenticated endpoints for conversations, emails, calendar events, organization users and teams, and generalized insights.

From official docs
Can conversations be imported?

Yes. The API includes an Import Conversation operation that creates a conversation from an external media file and sends it through Attention's transcription and analysis pipeline.

From official docs
How many integrations are listed?

The captured integration page says 200+ integrations are available. We have not independently tested any individual integration.

Vendor's own claim
Is MCP support documented?

Confirm scope and access with the vendor.

Our read

Verify before you buy

  • Confirmed MCP endpoint and setup documentation
  • Changelog and help centre - not retrieved
  • Published pricing was not available in the reviewed source set; confirm current commercial terms with the vendor.

Need help setting it up?

This page tells you whether Attention fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

Book a call →

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