Strategy
Targeting and offers
ICP, segments, buying signals, offers, campaign angles and the accounts worth pursuing now.
GTM engineering agency
A GTM engineering agency that runs the engine you keep.
Cheetah builds and operates the targeting, data, outbound, CRM and agent workflows behind a founder-led B2B team. We work inside the tools you already use, and the operating knowledge stays with your company.
Direct answer
What does a GTM engineering agency do?
A GTM engineering agency builds and runs the systems that turn a go-to-market plan into daily revenue work: target-account data, enrichment, outbound infrastructure, CRM routing and the workflows that connect them.
Cheetah is a managed agency. We stay accountable for operating the engine after it is built. People approve strategy and material external actions; supervised agents handle research, reconciliation, monitoring and preparation inside agreed boundaries.
If you want the discipline itself explained, read how we think about GTM engineering. If you are choosing between providers, our study of 63 GTM engineering agencies compares 16 shortlisted firms, including Cheetah, with the conflict disclosed.
What we build and operate
One accountable team across the whole engine.
Most teams already own the tools. What is missing is the system that connects them and someone responsible for running it every week.
Data
Research and enrichment
A data layer in Clay and the right providers, cleaned and enriched so each account carries real context.
Campaigns
Outbound and infrastructure
Cold email and LinkedIn campaigns, including domains, deliverability, sequencing and reply handling.
Operation
The operating layer
CRM updates, reporting, the next test, and supervised agents that carry learning across tools and campaigns.
Who it is for
Built for founder-led and lean B2B revenue teams.
A founder or senior seller still carries critical account context by hand.
Clay, a sequencer and a CRM exist but do not operate as one engine.
One revenue workflow matters enough to fix now.
Someone on your side can review decisions and exceptions.
You want managed implementation without giving up the operating knowledge.
Probably not a fit when
The market or offer is still undefined.
Nobody can own review and decisions.
The goal is guaranteed meetings, pipeline or revenue.
The data or platform access the work needs cannot be approved.
How an engagement works
Scope in writing. Build one loop. Then decide.
- 01
Diagnostic conversation
We talk through one revenue workflow: the buyer, the motion, the tools, the current workaround and the result that matters.
- 02
Written proposal
The proposal names the workflow, approved sources and systems, permissions, owners, review points, deliverables, exclusions, timing and handoff.
- 03
Scoped build
Often a GTM Brain Sprint: one bounded operating loop, built around your existing tools and tested on normal and failure cases.
- 04
Managed operation, if it earns it
Cheetah runs the engine, reviews output, ships improvements and trains your team. Ongoing operation is agreed separately, and the evidence can also say revise, hand off or stop.
Pricing
What a GTM engineering agency costs with Cheetah.
GTM Brain Sprint
From $3,500
One scoped revenue workflow, built and tested around your existing tools.
Cold email infrastructure setup
From $2,500
Cold email sending infrastructure, set up to the scope in your proposal.
Managed outreach and campaign operation
From $5,000 per month
Cheetah operates your outreach and campaigns on an ongoing basis.
Software, data and sending costs are not included. They are billed separately or paid directly by you.
These are starting prices. The exact scope and price are written into a proposal before work begins. An engagement can start with a GTM Brain Sprint so one workflow is proven before any monthly operation.
There is no outcome guarantee. The proposal defines what evidence we will observe, and it allows a stop decision when the evidence is weak.
Agency, freelancer or hire?
Compare the ways to get GTM engineering done.
Each model fits a different situation. The useful question is who operates the system after it is built, and who keeps what it learns.
| Option | What you get | Where it fits | What to check |
|---|---|---|---|
| Full-time in-house GTM engineer | A dedicated employee who learns your market and keeps the knowledge inside the company. | A proven motion with enough ongoing work, and someone able to manage the role. | Recruiting time, salary and benefits, tool budget, and cover when one person is away or leaves. |
| Fractional GTM engineer or freelancer | Part-time senior skill, usually billed monthly or hourly. | A clear backlog of build tasks and an internal owner who sets priorities. | Available hours, who operates the system between sessions, and where the documentation lives. |
| Build-and-hand-off agency | A project that installs workflows and transfers them to your team. | A team that already has, or will hire, someone to run the system after handoff. | What happens after launch, and whether an internal owner really exists. |
| Lead-generation or appointment-setting agency | Campaign execution measured in sends, replies or booked meetings. | A broad market, a proven offer, and a need for regular meeting flow. | Who owns the domains, lists, data and campaign history, and how meetings are qualified. |
| Managed GTM engineering agency (Cheetah) | An accountable team that builds and operates the engine around your existing tools. | Founder-led and lean teams that want operation handled without giving up the operating knowledge. | The written scope, review points, access boundary and handoff map in the proposal. |
In our August 2026 study, most firms published no price at all. Published monthly entry points included about $4,000 to $6,000 for a fractional operator and $10,000 or more for enterprise custom infrastructure. Modeled 90-day total cost, including software, data and your own team's time, ranged from roughly $13,500 to $136,000 across the 16 shortlisted firms. Read the full agency comparison.
Who does the work
Operators, not a black box.
Fedor Kovalev is Cheetah's founder and leads GTM strategy, systems work, and delivery. Through Cheetah Growth, he built and operated GTM and outbound systems for more than 25 B2B startups.
Read how Fedor and Mike came to build Cheetah, or browse the Field Notes for how we work: why positive replies get lost and signal stacking for outbound. The Systems Lab documents the tools we evaluate.
Straight answers
Questions buyers ask a GTM engineering agency.
What is a GTM engineering agency?
A GTM engineering agency designs, builds and often operates the systems behind a company's go-to-market: targeting data, enrichment, outbound infrastructure, CRM routing, reporting and the workflows that connect them. It differs from a lead-generation agency because the deliverable is a working system, not only a volume of sends or meetings.
How much does Cheetah cost?
A GTM Brain Sprint starts at $3,500, cold email infrastructure setup starts at $2,500, and managed outreach and campaign operation starts at $5,000 per month. Software, data and sending costs are not included; they are billed separately or paid directly by you. The exact scope and price are written into a proposal before work begins.
Should we hire a GTM engineer or work with an agency?
Hire when the motion is proven, the workload is steady, and someone can manage the role. Work with a managed agency when you need the system built and operated now, the right hire would be premature, or you want the operating knowledge documented before anyone is hired to own it.
How is this different from an outbound or lead-generation agency?
Cheetah runs outbound, but the work is organised around the system: targeting logic, data, decisions, campaign history and CRM state. That context is kept in systems your company controls, so the next campaign and the next vendor start from what was learned.
Do you guarantee meetings, pipeline or revenue?
No. Results depend on the market, offer, timing, data, channels and sales follow-through. The proposal defines the workflow evidence we will observe, and a weak result can lead to revising, keeping part of the work manual, or stopping.
What remains ours if we stop working together?
Your data, campaign history, account memory, workflow logic, documentation and customer-specific operating assets remain yours. We make the system maintainable and teach your team how it works so ownership is practical, not just contractual language.
Which tools do you work with?
Usually the ones you already have. Cheetah works across tools such as Clay, Instantly, Smartlead, HeyReach, HubSpot, Salesforce, LinkedIn, Exa, Apollo and Prospeo, and connects only the sources the agreed workflow needs.
Company owned
Bring one bottleneck. Leave with a plan for the first workflow.
Fedor reviews every request personally and follows up when there is a useful fit.