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RB2B

Identify 70-80% of your website traffic

Visit RB2B

RB2B is a website-visitor identification tool: install a pixel and it resolves anonymous site traffic to named people (LinkedIn profile, email) and companies, then pushes those leads to Slack, Teams, CRMs, and outreach tools.

Vendor's own claim
signals/intent

Core capabilities

Vendor's own claim
  • Identify named people and companies visiting your website via a header pixel
  • Person-level ID (name, LinkedIn profile, business email) and global company-level ID
  • 5-minute install: pixel + Slack/Teams connection + CRM integration
  • "Hot Leads" filtering by company revenue, size, seniority, department, category, and geography
  • Route filtered leads to different destinations/integrations based on custom rules
  • 50+ integrations including Salesforce, HubSpot, Slack, Teams, Clay, Zapier, Instantly, HeyReach, Apollo
  • Reporting: net-new/repeat visitors, pageview history and session recap, top page visits, profiles by state

API & agent surface

From official docs
Notable endpoints
  • IP to company (deanonymize website visitor to a company)
  • IP to hashed email (HEM) with confidence scores
  • IP to Mobile Advertising ID (MAID)
  • Email/hashed-email to LinkedIn profile slug or best-match LinkedIn URL
  • Email/hashed-email to business profile (title, company, industry, work email)
  • LinkedIn profile to hashed emails, personal email, mobile phone, or business profile
  • OEM credit usage API for monitoring usage and billing dates (per the vendor's own changelog)
Machine-readable spec
No OpenAPI link

Pricing

From official docs
PlanPriceIncludedNotable
Free$0/mo150 monthly resolutionsCompany-Level ID only, Push to Slack, No person-level ID, no email addresses, no other integrations
Starter$79/mo300 monthly resolutionsBasic resolution, Push LinkedIn URLs to Slack/Teams, No email addresses, no other integrations
ProFrom $149/mo600 to 2,500 monthly resolutions (tiered)Basic resolution, Push LinkedIn URLs to Slack, Business email addresses
Pro+From $199/mo600 up to 2,500,000 monthly resolutions (many scaling tiers)Premium resolution, Push LinkedIn URLs to Slack, Business email addresses

Checked 2026-08-03 against their pricing page. Vendors change pricing without notice.

What is RB2B

Vendor's own claim

Its core product is a tracking pixel that deanonymizes site traffic and routes leads into Slack, Teams, CRMs, or outreach platforms.

Ideal customer profile

Vendor's own claim

Sales and marketing teams that want to turn anonymous website traffic into named leads for outbound follow-up. The vendor frames the product as simple and quick to install. Agencies get a dedicated master and sub-account structure with a 20% sub-account discount according to the retained vendor material.

Who should look elsewhere

Our read

Person-Level ID is documented as US-only. Teams with traffic outside the US should verify whether Company-Level ID provides enough detail for their workflow. The retained pricing page gives the Free plan 150 company-level resolutions per month without names, emails, or additional integrations. Starter begins at $79 per month, while the retained material assigns email addresses and full integrations to Pro at $149 per month. The vendor FAQ says it does not offer white labeling and treats its OEM program separately.

RB2B alternatives

Our read

Tools that tell you which accounts are showing interest — by de-anonymising site traffic, watching third-party intent, or tracking job changes and hiring.

Category: Buying signals and visitor identification. Membership is decided by 2 stated tests, not by category tags — see them and the full comparison.

RB2B FAQ

Does RB2B have a Forever Free plan?

Yes. New signups get a 7-day full-featured trial (LinkedIn profiles, companies, all integrations, validated business emails); after 7 days it reverts to Company-Level ID at 150 resolutions/month for free.

From official docs
Does RB2B work outside the USA?

Person-Level ID is US-only (a US-only database, for GDPR/CCPA compliance reasons). Company-Level ID, via a Demandbase partnership, works globally but requires a consent management tool to stay GDPR-compliant.

From official docs
Is RB2B SOC 2 certified?

The changelog also records SOC 2 Type I attestation in September 2024 ahead of the Type II audit.

From official docs
How is RB2B priced?

Credit-based monthly subscription: Free ($0, 150 resolutions, company-level only), Starter ($79/mo, 300 resolutions), Pro (from $149/mo, 600-2,500 resolutions), and Pro+ (from $199/mo, scaling up to 2,500,000 resolutions), with per-resolution overage pricing on paid tiers.

From official docs
Do you offer white-labeling?

No. The vendor's own FAQ states plainly: "White Label: We do NOT have a white label option." An OEM partner program exists separately for embedding the identification technology, but it is not described as white-label.

From official docs
Is there an agency/reseller program?

Yes, a master/sub-account structure with a 20% discount for sub-accounts (agency), and a separate affiliate program run through Tolt paying 20% commission on referred deals.

From official docs

Verify before you buy

  • A vendor-confirmed OpenAPI/Swagger specification
  • Confirmation of an official MCP server for the core RB2B (visitor-identification) product, as distinct from the separate Identity/Enrichment API suite
  • A machine-readable OpenAPI specification was not included in the reviewed source set.

Need help setting it up?

This page tells you whether RB2B fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

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