Identify 70-80% of your website traffic
RB2B is a website-visitor identification tool: install a pixel and it resolves anonymous site traffic to named people (LinkedIn profile, email) and companies, then pushes those leads to Slack, Teams, CRMs, and outreach tools.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Free | $0/mo | 150 monthly resolutions | Company-Level ID only, Push to Slack, No person-level ID, no email addresses, no other integrations |
| Starter | $79/mo | 300 monthly resolutions | Basic resolution, Push LinkedIn URLs to Slack/Teams, No email addresses, no other integrations |
| Pro | From $149/mo | 600 to 2,500 monthly resolutions (tiered) | Basic resolution, Push LinkedIn URLs to Slack, Business email addresses |
| Pro+ | From $199/mo | 600 up to 2,500,000 monthly resolutions (many scaling tiers) | Premium resolution, Push LinkedIn URLs to Slack, Business email addresses |
Checked 2026-08-03 against their pricing page. Vendors change pricing without notice.
Its core product is a tracking pixel that deanonymizes site traffic and routes leads into Slack, Teams, CRMs, or outreach platforms.
Sales and marketing teams that want to turn anonymous website traffic into named leads for outbound follow-up. The vendor frames the product as simple and quick to install. Agencies get a dedicated master and sub-account structure with a 20% sub-account discount according to the retained vendor material.
Person-Level ID is documented as US-only. Teams with traffic outside the US should verify whether Company-Level ID provides enough detail for their workflow. The retained pricing page gives the Free plan 150 company-level resolutions per month without names, emails, or additional integrations. Starter begins at $79 per month, while the retained material assigns email addresses and full integrations to Pro at $149 per month. The vendor FAQ says it does not offer white labeling and treats its OEM program separately.
Tools that tell you which accounts are showing interest — by de-anonymising site traffic, watching third-party intent, or tracking job changes and hiring.
Category: Buying signals and visitor identification. Membership is decided by 2 stated tests, not by category tags — see them and the full comparison.
Appears in comparison shortlists
Yes. New signups get a 7-day full-featured trial (LinkedIn profiles, companies, all integrations, validated business emails); after 7 days it reverts to Company-Level ID at 150 resolutions/month for free.
Person-Level ID is US-only (a US-only database, for GDPR/CCPA compliance reasons). Company-Level ID, via a Demandbase partnership, works globally but requires a consent management tool to stay GDPR-compliant.
The changelog also records SOC 2 Type I attestation in September 2024 ahead of the Type II audit.
Credit-based monthly subscription: Free ($0, 150 resolutions, company-level only), Starter ($79/mo, 300 resolutions), Pro (from $149/mo, 600-2,500 resolutions), and Pro+ (from $199/mo, scaling up to 2,500,000 resolutions), with per-resolution overage pricing on paid tiers.
No. The vendor's own FAQ states plainly: "White Label: We do NOT have a white label option." An OEM partner program exists separately for embedding the identification technology, but it is not described as white-label.
Yes, a master/sub-account structure with a 20% discount for sub-accounts (agency), and a separate affiliate program run through Tolt paying 20% commission on referred deals.
This page tells you whether RB2B fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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