An AI-First CRM Built for Startups
Fixture is an AI-first CRM for startups that aggregates every customer interaction (email, calendar, meetings, Slack, product tools) into a structured activity graph, surfaces AI-suggested next actions, and is designed to be programmed via API and MCP by both humans and agents.
Fixture is built around the premise that a CRM should maintain itself rather than requiring manual record-keeping: it automatically captures Contacts, conversations, and Deals from connected tools (inbox, calendar, Slack, meeting/product tools), and treats AI agents as delegated co-workers that bring back answers, drafts, and updates rather than as bolt-on features. It is developer-native, exposing both an API and an MCP server per its docs navigation.
Startups wanting a CRM that captures activity automatically from existing tools (Gmail, Calendar, Slack, meeting tools) instead of manual data entry, and that is comfortable with an early-access, developer-native, API/MCP-programmable product.
Teams that need a mature, established CRM now, or need published pricing to budget against, cannot currently evaluate Fixture on those terms. The product is explicitly scoped to startups; larger organizations with more complex sales processes are not the stated target.
No curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.
Confirm directly with the vendor.
The docs navigation lists an 'Agents & developer tools' section with 'Fixture MCP' and 'Fixture CLI' pages, plus a full API Reference (Accounts, Contacts, Deals, Pipelines, Leads, Activities, Notes, Tasks, error codes, rate limiting). We were not able to retrieve the content of the MCP or API reference pages themselves in this pass, only their presence in the docs table of contents.
Per the docs' Integrations list: Gmail, Google Calendar, Slack, Slack Connect, Granola, Notion, Circleback, and Stripe.
The vendor markets it explicitly as 'An AI-First CRM Built for Startups,' and describes itself as developer-native and agent-ready.
This page tells you whether Fixture fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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