matteotitta/claude-code-marketing-quickstart

10 skills

• brand-kit

  Extract visual identity from screenshots (primary) or website URL (fallback) and compile into a DESIGN.md-format brand kit — YAML token frontmatter (colors, typography, rounded, spacing, components) + 8 ordered prose sections. The YAML tokens are machine-authoritative; downstream visual skills consume them directly. Writes to marketing/brand/brand-kit.md. Triggers - "brand kit", "brand identity", "visual identity", "design tokens", "extract brand", "DESIGN.md

  Reaches the webInstructions only563 words
• competitor-aggregate

  Synthesize multiple per-competitor research files (produced by /competitor-research) into a single canonical threat matrix. Writes to marketing/competitors/aggregate.md as the locked canonical version every downstream skill reads. Triggers - "competitor aggregate", "synthesize competitors", "competitor matrix", "threat matrix", "lock competitor canonical

  Self-containedInstructions only558 words
• competitor-research

  Run deep research on a single competitor. Produces a dossier with executive summary, position + messaging, status-quo alternatives, key differentiators, pricing position, where-they-win / where-they-lose, threat assessment, and what to watch. Writes to marketing/competitors/MMYY-{competitor-slug}.md. Triggers - "competitor research", "competitive analysis", "research competitor X", "battlecard prep", "analyze [competitor name]

  Reaches the webInstructions only580 words
• expert-pov

  Extract a founder's or expert's point of view — core beliefs, contrarian takes, origin stories, taste — and synthesize a recommended "one big idea" (OBI) that anchors thought leadership and brand voice. Writes to marketing/expert-pov/expert-pov.md. Triggers - "expert pov", "founder point of view", "thought leadership angle", "one big idea", "OBI", "founder beliefs", "founder narrative

  Self-containedInstructions only602 words
• funnel-strategy

  Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow through the business. Upstream - recommended company-context, icp-research. Downstream - feeds lifecycle-marketing, outreach-emails, content-strategy. NOT for lead scoring logic (use /lead-scoring) or lifecycle email campaigns (use /lifecycle-marketing).

  Self-containedInstructions only331 words
• icp-research

  Build structured ICP documentation by scraping case studies, testimonials, and solutions pages from your website. Produces firmographics, champion + economic buyer personas, pain points, decision criteria, anti-ICP, customer proof points, and voice-of-customer synthesis. Writes to marketing/icp/ICP.md as the canonical ICP every downstream skill reads. Triggers - "icp research", "ideal customer profile", "persona research", "customer segments", "who are our customers", "build ICP

  Reaches the webInstructions only571 words
• positioning

  Develop positioning strategy with anchor, differentiators, status-quo alternatives, and a positioning statement. Reads from marketing/icp/ICP.md + marketing/competitors/aggregate.md. Writes to marketing/positioning/positioning.md as the canonical positioning every downstream skill reads. Triggers - "positioning", "category definition", "how do we position", "positioning strategy", "anchor + differentiators

  Self-containedInstructions only531 words
• product-messaging

  Build a 10-component messaging library from your positioning + ICP + competitor aggregate. Produces positioning statement, value propositions, key differentiators, taglines, CTA variants, proof points, messaging hierarchy, status-quo alternatives. Writes to marketing/messaging/messaging.md as the canonical messaging library every downstream content / paid / outbound / lifecycle skill reads. Triggers - "product messaging", "messaging library", "value props", "messaging framework", "build messaging", "messaging components

  Self-containedInstructions only503 words
• tov-guidelines

  Extract voice patterns from existing content (website, blog, social, sales-call transcripts) and codify into voice rules. Produces voice analysis + voice guidelines (rules per pattern + violation pattern + fix template). Writes to marketing/brand/brand-voice.md as the canonical voice rules every content skill reads. Triggers - "tone of voice", "brand voice", "voice guidelines", "TOV audit", "writing rules", "extract voice

  Reaches the webInstructions only557 words
• win-loss-analysis

  Analyze sales-call transcripts to extract why deals are won and lost across six dimensions — product, messaging, GTM/sales, pricing, competition, and customer context. Produces aggregated patterns with verbatim buyer quotes, frequencies, and recommendations. Writes to marketing/win-loss/win-loss.md as the evidence base under positioning, messaging, and ICP. Triggers - "win loss analysis", "why are we losing deals", "why do we win", "analyze sales calls", "churn analysis", "deal review

  Self-containedInstructions only587 words