Systems Lab

Agent skill

product-messaging

Build a 10-component messaging library from your positioning + ICP + competitor aggregate.

slowingSelf-containedInstructions only503 words

Filed under Positioning and messaging.

From matteotitta/claude-code-marketing-quickstart · 10 skills · 51 · pushed 2026-07-31

What it does when it runs

Build a 10-component messaging library from your positioning + ICP + competitor aggregate. Produces positioning statement, value propositions, key differentiators, taglines, CTA variants, proof points, messaging hierarchy, status-quo alternatives. Writes to marketing/messaging/messaging.md as the canonical messaging library every downstream content / paid / outbound / lifecycle skill reads. Triggers - "product messaging", "messaging library", "value props", "messaging framework", "build messaging", "messaging components

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
No third-party host appears in the skill or its bundled files.
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about product-messaging

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Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/matteotitta/claude-code-marketing-quickstart.git /tmp/claude-code-marketing-quickstart
git -C /tmp/claude-code-marketing-quickstart sparse-checkout set ".claude/skills/product-messaging"
mkdir -p ~/.claude/skills/product-messaging
cp -R "/tmp/claude-code-marketing-quickstart/.claude/skills/product-messaging/." ~/.claude/skills/product-messaging/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

The source carries no licence at all, so no permission to redistribute it exists. Everything else on this page is our own reading of the file and is published here; the text of the skill is not, and stays where its author put it.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what product-messaging does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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