Systems Lab

Agent skill

funnel-strategy

Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage.

slowingSelf-containedInstructions only331 words

Filed under Prospecting and list building.

From matteotitta/claude-code-marketing-quickstart · 10 skills · 51 · pushed 2026-07-31

What it does when it runs

Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow through the business. Upstream - recommended company-context, icp-research. Downstream - feeds lifecycle-marketing, outreach-emails, content-strategy. NOT for lead scoring logic (use /lead-scoring) or lifecycle email campaigns (use /lifecycle-marketing).

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Hosts it reaches
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Tool permissions it declares
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Actions present in the files
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Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/matteotitta/claude-code-marketing-quickstart.git /tmp/claude-code-marketing-quickstart
git -C /tmp/claude-code-marketing-quickstart sparse-checkout set ".claude/skills/funnel-strategy"
mkdir -p ~/.claude/skills/funnel-strategy
cp -R "/tmp/claude-code-marketing-quickstart/.claude/skills/funnel-strategy/." ~/.claude/skills/funnel-strategy/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

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The skill

Source on GitHub ↗

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Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what funnel-strategy does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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