AI-powered sales CRM and marketing automation
Nutshell is an all-in-one CRM and marketing platform for small and mid-sized B2B teams: pipelines, contact management, email and calendar sync, call transcription, quotes and contracts, plus email marketing, SMS, landing pages, forms and a chatbot bundled into the same subscription. It publishes a full REST API, a legacy JSON-RPC API, webhooks, and one-click MCP connections for Claude and ChatGPT.
| Plan | Price | Included | Notable |
|---|---|---|---|
| Foundation | $13 per user, per month | 10 AI outcomes; unlimited contacts and storage No seat minimums or maximums | Email and calendar sync, AI Chatbot, Form builder and landing pages |
| Growth | $25 per user, per month | 20 AI outcomes | Everything in Foundation, Activity reports, Sales quotas |
| Pro | $42 per user, per month | 40 AI outcomes | Everything in Growth, 5 custom pipelines, Advanced reporting |
| Business | $59 per user, per month | 100 AI outcomes | Everything in Pro, 10 custom pipelines, Advanced meeting scheduler |
| Top tier at $79/user/mo (plan name not rendered on the page we retrieved) | $79 per user, per month | 150 AI outcomes | Everything in Business, Unlimited pipelines, Unlimited custom fields |
| Marketing add-on | $49/month, plus $5/month email-marketing sending metered by contact volume | Contact tiers published from 'up to 100' through 900,000+ | Advanced reporting for email marketing, AI email campaign and landing page builder, Email A/B testing |
| Engagement add-on | $16 per user/month, plus $15/month SMS metered by message volume (tiers from 250 to 10,000 messages) | — | Two-way SMS conversations in Nutshell, Unified inbox for chat, SMS, shared inbox and social messages, WhatsApp, Facebook Messenger and Instagram integrations |
Checked 2026-08-07 against their pricing page. Vendors change pricing without notice.
Nutshell is a conventional small-business CRM that has pushed harder than most of its price class on two fronts. The first is bundling: webchat, AI chatbot, form builder, landing pages, email marketing and attribution reporting are included with every CRM subscription rather than gated behind a marketing SKU, though the heavier marketing and engagement features are still paid add-ons metered by contact volume and message count. The second is openness - the developer hub states plainly that API access is available to all customers regardless of plan, and the integrations page offers one-click Claude and ChatGPT connections with read and write permissions via MCP. Pricing is a five-tier per-user ladder from $13 to $79, differentiated largely by how many 'AI outcomes' and custom pipelines you get.
Small and growing B2B sales teams that want CRM and marketing in one system, are price-sensitive, and want to be running quickly rather than through an implementation project - plus teams who want CRM data reachable by API or by an AI assistant without paying for an enterprise tier to get it.
The headline $13/user/month is a floor, not a total. Marketing add-ons are priced separately at $49/month for advanced email marketing and A/B testing, $16/user/month for Engagement (two-way SMS, unified inbox, WhatsApp/Messenger/Instagram), $5/month for email marketing sends and $15/month for SMS - and the email and SMS add-ons are then metered by contact count and message volume on sliding scales that run to 900,000+ contacts. A team that actually wants the full marketing stack should price the bundle, not the tier. The AI story is also rationed rather than unlimited: 'AI outcomes' are allocated per plan (10, 20, 40, 100, 150 per tier), so heavy AI use pushes you up the ladder regardless of seat count. Enterprise SSO, SQL data access, unlimited pipelines and unlimited custom fields only appear on the top $79/user tier, so security-driven buyers pay six times the entry price for controls that are table stakes elsewhere.
No curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.
Five per-user tiers: Foundation $13, Growth $25, Pro $42, Business $59, and a top tier at $79 per user per month. Annual billing saves 15%. There are no seat minimums or maximums and every plan includes free live support.
They are Nutshell's AI usage allowance, allocated per tier: 10 on Foundation, 20 on Growth, 40 on Pro, 100 on Business and 150 on the $79 tier. The pricing page attaches a claimed time saving to each (2, 4, 8, 20 and 30 hours saved per month) - those saving figures are marketing, not measurements.
Both. Webchat, AI chatbot, form builder, landing pages, basic email marketing capabilities and attribution reporting are included with every CRM subscription. The Marketing add-on ($49/month) adds advanced reporting, the AI campaign/landing-page builder, A/B testing and SMS marketing, and sending itself is metered - $5/month email tiers by contact count, $15/month SMS tiers by message count.
Yes, and no. Nutshell's developer hub states explicitly: 'API access is available to all customers, regardless of your plan.' The REST API is primary and the older JSON-RPC API is maintained indefinitely. Webhooks are documented for events such as contact edits and won leads.
Yes. The integrations page advertises connecting an AI assistant via MCP, and lists both 'Claude' and 'ChatGPT / OpenAI' as integrations with read and write permissions and one-click connection. We did not retrieve the MCP documentation itself, so we cannot list the exposed tools.
Enterprise SSO, SQL data access, unlimited pipelines, unlimited custom fields and scheduled phone support are only on the $79/user tier. Audit log and changelog appear one tier below, on Business at $59.
14 days, no credit card required, on any plan. Nutshell also offers a free demo booking and states free live support is included on every plan.
The integrations page lists hundreds of integrations across categories including Accounting, AI & Developer API, Email/Calendar/Scheduling, E-signature, Forms & Lead Capture, Helpdesk, Marketing, Phone/Text/Chat, Project Management and Sales. Named examples include Aircall, Calendly, CallRail, Dialpad, DocuSign, Gmail and Google Calendar, Google Analytics 4, Google Meet, Intercom, Kixie, Mailchimp, Microsoft 365 and Microsoft Exchange Calendar.
Partly, and it is documented in the API reference: deleted accounts are removed from the companies tab and can be restored from the trash within 30 days of deletion via the undelete endpoint.
We retrieved the page shell but no incident history.
This page tells you whether Nutshell fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.
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