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GTM Engine

The GTM Engineering Platform.

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GTM Engine is a revenue-data platform that sits on top of a company's CRM (HubSpot or Salesforce) and wider revenue stack, aiming to unify account/contact/opportunity data into a single trusted model and keep it current automatically, then activate that model through agentic workflows, propensity scoring, forecasting, and reporting.

Vendor's own claim
CRM/authoritative state

Core capabilities

Vendor's own claim
  • Continuous CRM hygiene: automatic dedupe, record merging, orphaned-record detection, and field updates (text, picklists, dates, booleans, numbers, custom fields) from every interaction
  • Automated record creation for accounts, contacts, and opportunities from signals and conversations
  • Account research and enrichment with AI
  • Propensity scoring for accounts, deals, and expansion opportunities
  • Deal health scoring and AI-assisted forecasting
  • Reporting and dashboards across sales, marketing, and CS
  • Agentic workflow and automation platform
  • Genie: embedded AI assistant, including a Slack agent
  • Call Recorder and Call Intelligence (recording, transcription, insights)

API & agent surface

From official docs
Machine-readable spec
No OpenAPI link

Pricing

From official docs
PlanPriceIncludedNotable
Free$01,000 one-time credits
1 seat included
Find target accounts, Find and research contacts, Build product/ICP context
Launch$149/seat/mo (Base: $149.00/mo)2,000 credits/month
1 seat included
Automatic CRM hygiene, Record creation and enrichment flows, Forecasting
Team$129/seat/mo (Base: $645.00/mo)10,000 credits/month
5 seats included
Everything in Launch, Autofill any custom field in your CRM on Accounts, Contacts, or Opportunities, Custom Agentic and Workflow Automation Platform
Grow$99/seat/mo (Base: $1,980.00/mo)50,000 credits/month
20 seats included
Everything in Team, Customer Success Engine access, Content Engine access
EnterpriseContact SalesCustom seats and credit packages
Custom
SSO and advanced security, Premium support, Custom terms and redlines

Checked 2026-08-07 against their pricing page. Vendors change pricing without notice.

What is GTM Engine

Vendor's own claim

GTM Engine's stated thesis is that CRM data is unreliable because it depends on reps manually logging interactions and different systems (CRM, call recorder, marketing automation) each holding an incomplete, disconnected view of the customer. The vendor calls this the '70% Problem' - that 70% of customer context is lost in handoffs. Its product connects to the existing CRM and revenue stack, captures every call/email/meeting, and re-evaluates every field on every touchpoint rather than producing text summaries only.

Ideal customer profile

Vendor's own claim

Sales, RevOps, marketing, and customer success leaders on HubSpot or Salesforce who are losing trust in CRM data quality due to manual logging gaps and want automated hygiene, enrichment, forecasting, and cross-team reporting from one unified data model.

Who should look elsewhere

Our read

The free tier is explicitly scoped to prospecting only (finding/researching accounts and contacts, drafting outreach) and does not include CRM connection at all - CRM sync only unlocks starting at the Launch plan ($149/seat/mo). Teams wanting core automated CRM hygiene, record creation/enrichment flows, and forecasting need at least Launch; teams wanting the full custom-field autofill and workflow/agentic automation platform need the Team plan ($129/seat/mo, 5 seats included, $645/mo base) or above. Customer Success Engine and Content Engine access require the Grow plan ($99/seat/mo, 20 seats included, $1,980/mo base) or Enterprise, so smaller teams wanting those specific modules pay for a much larger seat commitment than they may need.

Tools in the same layer

Our read

No curated rival set covers this tool yet, so these are simply other tools in the same architectural layer and product form. Treat it as a starting point, not a shortlist.

GTM Engine FAQ

How is GTM Engine different from Gong, Clari, or other conversation-intelligence tools?

The vendor's own FAQ states GTM Engine 'is not another point solution for calls, forecasts, or dashboards' - it unifies revenue data from CRM, conversations, email, calendar, product, support, and campaigns into one model, and activates it through workflows, agents, content, and campaigns, versus conversation/forecasting tools that summarize a single slice.

Vendor's own claim
Which CRMs does GTM Engine support?

The vendor's llms.txt states GTM Engine 'sits on top of your CRM (HubSpot, Salesforce)'.

Vendor's own claim
Is there a free plan?

Yes, Free includes 1 seat and 1,000 one-time credits, scoped to prospecting workflows (finding accounts/contacts, outreach drafts) without CRM connection.

From official docs
How is GTM Engine priced?

Per-seat monthly with a base platform fee: Free ($0), Launch ($149/seat/mo), Team ($129/seat/mo, 5 seats included), Grow ($99/seat/mo, 20 seats included), and custom Enterprise, each with an included monthly credit allowance for AI-powered features.

From official docs
What is Genie?

The vendor describes Genie as an embedded AI assistant for sales, marketing, CS, and RevOps teams, available as a Slack agent starting on the Team plan.

Vendor's own claim
Does GTM Engine require rep behavior change to adopt?

The vendor claims 'zero adoption friction' because the product works invisibly in the background, automatically capturing and processing interactions without requiring reps to change behavior - this is the vendor's own framing and has not been independently verified.

Vendor's own claim
Does GTM Engine have an MCP server for AI agents?

We found no mention of an MCP server in the excerpts retrieved for GTM Engine. This is an absence in what we found, not confirmation that no MCP server exists.

Our read

Verify before you buy

  • Whether an MCP server exists - no excerpt mentioned one
  • Social media links (LinkedIn, X, YouTube, GitHub)
  • Independent verification of the '70% Problem' and adoption-friction claims - these are the vendor's own framing
  • A machine-readable OpenAPI specification was not included in the reviewed source set.

Need help setting it up?

This page tells you whether GTM Engine fits. Cheetah builds and runs the system it goes into — enrichment, sequencing, CRM and the joins between them.

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