Agent skill
lifecycle-and-retention
Improve activation, adoption, retention, expansion, and customer communications through evidence-based lifecycle journeys and experiments.
Filed under Onboarding, retention and expansion.
From Vinitjain2491/gtm-skills · 12 skills · 0 · pushed 2026-09-07
What it does when it runs
Improve activation, adoption, retention, expansion, and customer communications through evidence-based lifecycle journeys and experiments.
Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.
- Keys and connectors you must supply
- None found.
- Hosts it reaches
- No third-party host appears in the skill or its bundled files.
- Tool permissions it declares
- No
allowed-toolsin the frontmatter. It only issues instructions, so there is nothing to bound. - Actions present in the files
- None. Instructions only.
Install it
View source on GitHub ↗git clone --depth 1 --filter=blob:none --sparse https://github.com/Vinitjain2491/gtm-skills.git /tmp/gtm-skills git -C /tmp/gtm-skills sparse-checkout set "skills/lifecycle-and-retention" mkdir -p ~/.claude/skills/lifecycle-and-retention cp -R "/tmp/gtm-skills/skills/lifecycle-and-retention/." ~/.claude/skills/lifecycle-and-retention/
Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗
The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.
The skill
Source on GitHub ↗Reproduced in full from Vinitjain2491/gtm-skills/blob/2db4205050cce873b4cebff08dae408899ae88d2/skills/lifecycle-and-retention/SKILL.md, which is licensed MIT (repository). 211 words, 4 headings.
Lifecycle and Retention
Help customers reach recurring value and grow only when expansion benefits them. Use this skill to diagnose drop-off, design lifecycle programs, or prioritize retention and adoption work.
Map behavior to value
Define the customer segment, promised outcome, activation event, recurring value event, lifecycle stage, and observed drop-off. Analyze cohorts and behaviors before prescribing messages. Distinguish correlation from causes; combine product data with customer feedback, support signals, and account context when available.
Select interventions that reduce time-to-value, remove friction, reinforce successful habits, surface relevant help, or address a genuine risk. Use channels and cadence that respect consent, customer preferences, accessibility, regional requirements, and the customer’s relationship with the brand. Avoid manipulative dark patterns or messages that obscure cancellation and privacy choices.
Experiment safely
State the target cohort, trigger, experience, hypothesis, owner, measurement window, holdout/control if feasible, and guardrails. Account for operational routing to support, customer success, or sales. Treat communications and in-product prompts as part of one journey, not competing streams.
Deliverable
Provide a journey map, prioritized opportunity list, lifecycle program specifications, experiment plan, metrics, and risks. Include definitions for activation, retention, expansion, and churn used in the analysis. Do not send communications, alter consent status, change product behavior, or update customer records without approval.
Other skills for the same job
Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.
- multi-turn-context-retention by louisblythe · 153
- retention-churn-prevention by thatrebeccarae · 139
- customer-success-and-retention by manojbajaj95 · 100
- expansion-retention by chadboyda · 77
- lifecycle-marketing-campaigns by realjaymes · 60
- account-lifecycle by taizen-ai · 8
- loyalty-lifecycle by varunk130 · 6
- retention-analysis by 0xF4ng · 5
Need help setting it up?
This page tells you what lifecycle-and-retention does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.
Book a call →The directory stays free. There is nothing gated behind this.