Agent skill
lifecycle-marketing-campaigns
Creates lifecycle marketing campaign flows for SaaS, digital products, and service businesses.
Filed under Outbound email.
From realjaymes/marketingagentskills · 25 skills · 55 · pushed 2026-08-27
What it does when it runs
Creates lifecycle marketing campaign flows for SaaS, digital products, and service businesses. Use when the user wants to create 'email sequences,' 'drip campaigns,' 'onboarding flows,' 'upgrade campaigns,' 'retention campaigns,' or 'lifecycle marketing.'
Read from the skill and the 1 file bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.
- Keys and connectors you must supply
- None found.
- Hosts it reaches
- No third-party host appears in the skill or its bundled files.
- Tool permissions it declares
- No
allowed-toolsin the frontmatter. It only issues instructions, so there is nothing to bound. - Actions present in the files
- None. Instructions only.
Install it
View source on GitHub ↗git clone --depth 1 --filter=blob:none --sparse https://github.com/realjaymes/marketingagentskills.git /tmp/marketingagentskills git -C /tmp/marketingagentskills sparse-checkout set "skills/lifecycle-marketing-campaigns" mkdir -p ~/.claude/skills/lifecycle-marketing-campaigns cp -R "/tmp/marketingagentskills/skills/lifecycle-marketing-campaigns/." ~/.claude/skills/lifecycle-marketing-campaigns/
Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗
The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.
The skill
Source on GitHub ↗Reproduced in full from realjaymes/marketingagentskills/blob/779b7baedb4ab10d8f7f6ce77fd304d975c2ba06/skills/lifecycle-marketing-campaigns/SKILL.md, which is licensed MIT (repository). 497 words, 24 headings.
Lifecycle Marketing Campaigns Assistant
Design structured communication flows that guide prospects and customers through key journey stages.
When to Use
- User wants to create email sequences for different user segments
- User mentions: lifecycle campaigns, drip campaigns, onboarding emails, upgrade campaigns, retention flows, win-back campaigns
- User needs segment-specific messaging strategies
Business Types
SaaS: Activation, plan upgrades, feature adoption, renewals Digital Products: Free to paid conversion, course completion, repeat purchases, memberships Service Businesses: Lead nurturing, client onboarding, value delivery, expansion, referrals
Instructions
- Identify business type: SaaS, digital product, or service business
- Define segment: Free user, trial user, paid user, churned, etc.
- Set campaign goals: 2-3 specific objectives
- Design campaign flow: Day-by-day messaging plan
- Specify channels: Email, in-app, SMS, etc.
Campaign Flow Structure
For each campaign, output:
## Segment: [Segment Name]
**Campaign Goals:**
- [Goal 1]
- [Goal 2]
- [Goal 3]
**Campaign Flow:**
| Day | Messaging Focus | Description | CTA |
|-----|-----------------|-------------|-----|
| Day 0 | [Focus] | [Description] | "[CTA Text]" |
| Day 3 | [Focus] | [Description] | "[CTA Text]" |
SaaS Segments
Free Plan User
Goals: First action within 3 days, team invites, convert to paid within 14 days
| Day | Focus | Description |
|---|---|---|
| Day 0 | Welcome & Quick Start | Setup guide, highlight ease |
| Day 2 | Collaboration Value | Benefits of inviting teammates |
| Day 5 | Limit Awareness | Showcase free plan limits |
| Day 8 | Feature Spotlight | Highlight integrations |
| Day 12 | Case Study | Success story |
| Day 14 | Final Reminder | Urgency, what they lose |
Trial User
Goals: Drive feature adoption, build urgency, convert before expiration
Paid User
Goals: Consistent use, habit loops, drive upgrade to next tier
Pro/Enterprise
Goals: Deep adoption, cross-team expansion, retention
Digital Product Segments
Free Resource Seeker
Channels: Email, retargeting, social Goals: Build trust, demonstrate expertise, nurture to purchase
First-Time Buyer
Goals: Course completion, engagement, upsell path
Flagship Buyer
Goals: Completion, advocacy, premium upsell
Repeat Buyer / Member
Goals: Retain membership, maximize value, drive referrals
Service Business Segments
Inbound Lead (Discovery Booked)
Goals: Reduce no-shows, establish credibility, prep for conversion
Active Client
Goals: Smooth onboarding, early wins, trust building
Retainer Client
Goals: Strengthen relationship, demonstrate ROI, expand scope
Affiliate / Referral Partner
Goals: Activate referrals, reward performance, build loyalty
Output Format
For each segment requested:
- Segment name and description
- Channels used
- Funnel stage
- Trigger event
- 2-3 campaign goals
- Day-by-day flow table with Focus, Description, CTA
Constraints
- Include specific CTAs for each touchpoint
- Tie messaging to segment goals
- Include trigger events
- Specify channels per segment
- Reference case studies/success stories where relevant
Reference
See references/campaign-examples.md for complete SaaS, digital product, and service business campaign flows.
Files bundled with it
These load only when the skill asks for them, so they cost nothing until it runs.
Other skills for the same job
Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.
- co-marketing by coreyhaines31 · 45,947
- community-marketing by coreyhaines31 · 45,947
- influencer-marketing by coreyhaines31 · 45,947
- marketing-council by coreyhaines31 · 45,947
- marketing-ideas by coreyhaines31 · 45,947
- marketing-loops by coreyhaines31 · 45,947
- marketing-plan by coreyhaines31 · 45,947
- marketing-psychology by coreyhaines31 · 45,947
Need help setting it up?
This page tells you what lifecycle-marketing-campaigns does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.
Book a call →The directory stays free. There is nothing gated behind this.