Systems Lab

Agent skill

gtm-strategy

Define or revise a go-to-market strategy when a business needs clear market choices, commercial motion, sequencing, and success measures.

activeSelf-containedInstructions only301 words

Filed under Positioning and messaging.

From Vinitjain2491/gtm-skills · 12 skills · 0 · pushed 2026-09-07

What it does when it runs

Define or revise a go-to-market strategy when a business needs clear market choices, commercial motion, sequencing, and success measures.

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
No third-party host appears in the skill or its bundled files.
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about gtm-strategy

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?ClaudeChatGPT
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Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/Vinitjain2491/gtm-skills.git /tmp/gtm-skills
git -C /tmp/gtm-skills sparse-checkout set "skills/gtm-strategy"
mkdir -p ~/.claude/skills/gtm-strategy
cp -R "/tmp/gtm-skills/skills/gtm-strategy/." ~/.claude/skills/gtm-strategy/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from Vinitjain2491/gtm-skills/blob/2db4205050cce873b4cebff08dae408899ae88d2/skills/gtm-strategy/SKILL.md, which is licensed MIT (repository). 301 words, 4 headings.

GTM Strategy

Build a set of commercial choices, not a collection of tactics. Use this skill for a new market entry, a reset of a weak motion, or an annual/quarterly GTM plan. Use specialist skills after the strategic choices are clear.

Establish the decision context

Identify the business model, product maturity, primary objective, time horizon, geography, current proof, constraints, and decision owner. Separate what is known from what is assumed. If any of these would substantially change the motion, ask for them before selecting a strategy.

Assess the opportunity through four lenses: customer pain and urgency, reachable segments, differentiated ability to win, and viable economics. Do not treat total market size as a decision by itself; focus on the reachable initial wedge.

Make choices explicit

Recommend a primary segment and use case, a category or frame of reference, a promise supported by evidence, a route to market, and a sequencing thesis. Explain what will deliberately not be prioritized now. For each major choice, name the evidence, assumptions, risks, and the fastest validation method.

Choose the motion based on buying complexity and economics: self-serve, sales-led, product-led with sales assist, partner-led, or a hybrid. The label alone is insufficient—specify how awareness, evaluation, conversion, onboarding, and expansion work together.

Deliverable

Produce a decision-ready strategy document with:

  1. Executive recommendation and the decision it enables.
  2. Market context, evidence, and material assumptions.
  3. Ideal customer, priority use case, and buyer committee.
  4. Positioning thesis, offer, and chosen GTM motion.
  5. Channel and sales approach, including handoffs.
  6. A phased 90-day or requested-horizon plan with owners, leading indicators, and milestones.
  7. Risks, trade-offs, and the next three validation tests.

Use ranges and scenarios for uncertain economics. Do not promise results, invent customer evidence, or authorize launches, spend, pricing changes, or outbound activity.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what gtm-strategy does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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