vell-admin/gtm-skill-pack

10 skills

• agent-ready-positioning

  Make a product discoverable and purchasable when the buyer is an AI agent, not a human. Use when assessing or improving how an autonomous/agent buyer would find, evaluate, and transact your product.

  Reaches the webInstructions only217 words
• aws-startups-offer-builder

  Decide whether a product should run an AWS Startups Offer (the co-sell "coupon layer" on startups.aws.com/offers) and, if it fits, write the offer card as an extension of the marketplace listing. Use when evaluating or creating an AWS Activate / Startups Offers listing, or assessing whether the startup-credit motion fits a company.

  Reaches the webInstructions only623 words
• bbr-blog-post

  Write or audit a blog post to the AWS Marketplace "Blog Bar Raiser" standard — the real editorial bar the AWS Marketplace blog category was held to, from its managing editor. Educational title (75–150 chars, "How to…/Steps to…"), ≤1500 words excluding author bio, official AWS service names linked to their product pages, every image captioned with WCAG 2.1 alt, correct H1/H2/H3 order, AWS Marketplace promotion (partner co-authors must have a live listing), and — a 2026 extension — server-rendered Article JSON-LD for AI-agent citation. Run as the final gate before a post is staged.

  Self-containedInstructions only884 words
• cosell-outreach-writer

  Draft ACE-ready co-sell outreach to AWS reps/PDMs plus a paste-ready ACE opportunity summary. Use when writing to an AWS account team or partner about a co-sell opportunity, or registering an opportunity in ACE.

  Reaches the webInstructions only411 words
• demand-gen-campaign-kit

  Design a post-launch demand-generation campaign for an AWS Marketplace ISV. Use when planning content, hooks, and a multi-week sequence to drive traffic and pipeline to a listing.

  Reaches the webInstructions only214 words
• discovery-call-prep

  Prepare for a 30-minute AWS Marketplace GTM discovery call. Use when prepping diagnostic questions, likely objections, an agenda, and a follow-up for a partner GTM call.

  Reaches the webInstructions only234 words
• listing-optimizer

  Rewrite an AWS Marketplace listing — title, short/long description, search terms — for human discovery and machine/agent consumption. Use when optimizing or auditing a Marketplace listing's copy, discoverability, or procurement-readiness.

  Reaches the webInstructions only411 words
• listing-website-parity

  Generate ready-to-paste JSON-LD structured data for your OWN website and landing pages that mirrors your AWS Marketplace listing — so the AI agent that ranks and procures finds machine-readable parity between your listing and your web presence. AWS Marketplace pages carry no structured data, so your site is the only place this signal can live. Most sellers ship none — that's the edge.

  Reaches the webInstructions only840 words
• pricing-story-builder

  Build pricing/packaging and a defensible pricing narrative for AWS Marketplace products, including data/AI products bought by agents. Use when setting or defending price, designing packaging tiers, or structuring committed-spend/private-offer deals.

  Reaches the webInstructions only348 words
• second-buyer-audit

  Score an AWS Marketplace listing twice — once the way a human buyer reads it, once the way the AI agent that actually procures reads it — and report the per-dimension delta. Use to diagnose where a listing is human-readable but agent-blind, benchmark it against the market, and decide which fix to run next. Run this first.

  Reaches the webInstructions only759 words