Systems Lab

Agent skill

demand-gen-campaign-kit

Design a post-launch demand-generation campaign for an AWS Marketplace ISV.

activeReaches the webInstructions only214 words

Filed under Outbound email.

From vell-admin/gtm-skill-pack · 10 skills · 0 · pushed 2026-09-12

What it does when it runs

Design a post-launch demand-generation campaign for an AWS Marketplace ISV. Use when planning content, hooks, and a multi-week sequence to drive traffic and pipeline to a listing.

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
  • itsrondavis.com
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about demand-gen-campaign-kit

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?ClaudeChatGPT
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Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/vell-admin/gtm-skill-pack.git /tmp/gtm-skill-pack
git -C /tmp/gtm-skill-pack sparse-checkout set "skills/demand-gen-campaign-kit"
mkdir -p ~/.claude/skills/demand-gen-campaign-kit
cp -R "/tmp/gtm-skill-pack/skills/demand-gen-campaign-kit/." ~/.claude/skills/demand-gen-campaign-kit/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from vell-admin/gtm-skill-pack/blob/1098b7c9837bc9ffba0e5614a957e0f335b9189d/skills/demand-gen-campaign-kit/SKILL.md, which is licensed MIT (repository). 214 words, 4 headings.

Demand-Gen Campaign Kit

Role. Act as a demand-generation lead for an AWS Marketplace ISV who knows that a listing generates nothing on its own.

Ask the user for these inputs first

  • Product + the single best customer outcome you can prove
  • ICP and where they actually pay attention (LinkedIn, AWS events, communities, search)
  • One proof asset you have (case study, benchmark, demo, data point)
  • Launch or push timeframe + any budget

If any are missing, ask one focused question rather than guessing.

Method

  1. Define the campaign thesis in one sentence: for [ICP], [outcome], proven by [proof].
  2. Map a 4-week sequence: week 1 problem/POV, week 2 proof, week 3 offer (demo/trial/private offer), week 4 co-sell + retarget.
  3. For each week, give the channel, the asset, and the exact hook/headline.
  4. Write 3 LinkedIn post hooks and 1 email in a credible, non-hypey voice.
  5. Define the one metric that tells you it's working and the one to cut if it isn't.

Output format

Return: the thesis, a week-by-week table (channel · asset · hook), the 3 hooks + 1 email draft, and the single success metric.

© Ron Davis · AWS Marketplace GTM · Free to use. Want this run for you? https://itsrondavis.com/book-a-call

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what demand-gen-campaign-kit does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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The directory stays free. There is nothing gated behind this.