Systems Lab

Agent skill

marketing-ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.

activeSelf-containedInstructions only762 words

Filed under ABM and paid.

From coreyhaines31/marketingskills · 50 skills · 45,947 · pushed 2026-08-27

What it does when it runs

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).

Read from the skill and the 3 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
No third-party host appears in the skill or its bundled files.
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about marketing-ideas

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?ClaudeChatGPT
Adapt it to my stackClaudeChatGPT
What else do I need for it to workClaudeChatGPT
Rather ask a human? Talk to Cheetah

Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/coreyhaines31/marketingskills.git /tmp/marketingskills
git -C /tmp/marketingskills sparse-checkout set "skills/marketing-ideas"
mkdir -p ~/.claude/skills/marketing-ideas
cp -R "/tmp/marketingskills/skills/marketing-ideas/." ~/.claude/skills/marketing-ideas/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

Or take the whole library

This repo ships a .claude-plugin manifest, so Claude Code can install all 50 skills at once. Plugin skills are invoked as /<plugin>:<skill>, so they never collide with your own.

/plugin marketplace add coreyhaines31/marketingskills
/plugin

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from coreyhaines31/marketingskills/blob/b1aaa3619e747f4a836c61e03084c4a531de1262/skills/marketing-ideas/SKILL.md, which is licensed MIT (repository). 762 words, 16 headings.

Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:

  1. Ask about their product, audience, and current stage if not clear
  2. Suggest 3-5 most relevant ideas based on their context
  3. Provide details on implementation for chosen ideas
  4. Consider their resources (time, budget, team size)

Ideas by Category (Quick Reference)

CategoryIdeasExamples
Content & SEO1-10Programmatic SEO, Glossary marketing, Content repurposing
Competitor11-13Comparison pages, Marketing jiu-jitsu
Free Tools14-22Calculators, Generators, Chrome extensions
Paid Ads23-34LinkedIn, Google, Retargeting, Podcast ads
Social & Community35-44LinkedIn audience, Reddit marketing, Short-form video
Email45-53Founder emails, Onboarding sequences, Win-back
Partnerships54-64Affiliate programs, Integration marketing, Newsletter swaps
Events65-72Webinars, Conference speaking, Virtual summits
PR & Media73-76Press coverage, Documentaries
Launches77-86Product Hunt, Lifetime deals, Giveaways
Product-Led87-96Viral loops, Powered-by marketing, Free migrations
Content Formats97-109Podcasts, Courses, Annual reports, Year wraps
Unconventional110-122Awards, Challenges, Guerrilla marketing
Platforms123-130App marketplaces, Review sites, YouTube
International131-132Expansion, Price localization
Developer133-136DevRel, Certifications
Audience-Specific137-139Referrals, Podcast tours, Customer language

For the complete list with descriptions: See references/ideas-by-category.md

Deep dives (full framework + case library for a single idea):

  • Guerrilla marketing (#121): references/guerrilla-marketing.md — the direct-mail 3-rule framework (relevance / relationship-building / precision targeting), ROI discipline, "think in stories, not campaigns," "test small before going big," and a named case library (WePay, Xero, Red Bull, Antimetal, Arrows, ProfitWell, Buzzsprout, Wistia).

Implementation Tips

By Stage

Pre-launch:

  • Waitlist referrals (#79)
  • Early access pricing (#81)
  • Product Hunt prep (#78)

Early stage:

  • Content & SEO (#1-10)
  • Community (#35)
  • Founder-led sales (#47)

Growth stage:

  • Paid acquisition (#23-34)
  • Partnerships (#54-64)
  • Events (#65-72)

Scale:

  • Brand campaigns
  • International (#131-132)
  • Media acquisitions (#73)

By Budget

Free:

  • Content & SEO
  • Community building
  • Social media
  • Comment marketing

Low budget:

  • Targeted ads
  • Sponsorships
  • Free tools

Medium budget:

  • Events
  • Partnerships
  • PR

High budget:

  • Acquisitions
  • Conferences
  • Brand campaigns

By Timeline

Quick wins:

  • Ads, email, social posts

Medium-term:

  • Content, SEO, community

Long-term:

  • Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

  • Google Ads (#31) - High-intent search
  • LinkedIn Ads (#28) - B2B targeting
  • Engineering as Marketing (#15) - Free tool lead gen

Building Authority

  • Conference Speaking (#70)
  • Book Marketing (#104)
  • Podcasts (#107)

Low Budget Growth

  • Easy Keyword Ranking (#1)
  • Reddit Marketing (#38)
  • Comment Marketing (#44)

Product-Led Growth

  • Viral Loops (#93)
  • Powered By Marketing (#87)
  • In-App Upsells (#91)

Enterprise Sales

  • Investor Marketing (#133)
  • Expert Networks (#57)
  • Conference Sponsorship (#72)

Output Format

When recommending ideas, provide for each:

  • Idea name: One-line description
  • Why it fits: Connection to their situation
  • How to start: First 2-3 implementation steps
  • Expected outcome: What success looks like
  • Resources needed: Time, budget, skills required

Task-Specific Questions

  1. What's your current stage and main growth goal?
  2. What's your marketing budget and team size?
  3. What have you already tried that worked or didn't?
  4. What competitor tactics do you admire?

Related Skills

  • marketing-plan: When the user wants a comprehensive plan instead of standalone ideas. Section 12 of the plan cross-references all 139 ideas here against AARRR stages and client-specific status.
  • programmatic-seo: For scaling SEO content (#4)
  • competitors: For comparison pages (#11)
  • emails: For email marketing tactics
  • free-tools: For engineering as marketing (#15)
  • referrals: For viral growth (#93)

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what marketing-ideas does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

Book a call →

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