realjaymes/marketingagentskills

25 skills

• ad-creative

  When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.

  Needs a keyActs undeclared6,152 words
• ai-content-generation

  When the user wants to create AI-generated image or video content: a faceless influencer or persona for TikTok and Instagram, a faceless YouTube channel, an AI clone or talking-head of themselves, or AI ad creative (UGC, product video, static images). Also use when the user mentions 'faceless influencer,' 'faceless channel,' 'AI avatar,' 'AI UGC,' 'talking head,' 'clone myself,' 'AI ad creative,' 'AI video ads,' or tools like Veo, Google Flow, Kling, Higgsfield, Seedance, Runway, ElevenLabs, HeyGen, Arcads, Nano Banana, Midjourney, or Ideogram. Gives step-by-step, copy-paste-prompt playbooks for each use case plus the realism rules that beat AI slop. For paid-ad strategy and targeting, see performance-marketing or paid-ads.

  Self-containedInstructions only1,708 words
• ai-humanizer

  Detects AI-written text, scores it against a detection rubric, provides line-by-line edit recommendations, and rewrites content to sound genuinely human. Use when the user asks to 'humanize' text, detect AI writing, remove 'AI voice,' make copy 'less robotic,' pass AI detection tools, or rewrite content to 'sound human.'

  Self-containedInstructions only2,171 words
• case-study-builder

  Creates professional case studies, engagement summaries, and project summaries. Use when the user wants to create a 'case study,' 'client success story,' 'engagement summary,' 'project summary,' or 'portfolio piece.'

  Self-containedInstructions only436 words
• clay-gtm-outbound

  Designs and optimizes Clay-powered GTM workflows for prospecting, signal detection, outbound email sequences, enrichment pipelines, and account-based marketing. Use when the user mentions 'Clay,' 'GTM engineering,' 'prospecting,' 'signal detection,' 'enrichment,' 'Claygent,' 'outbound automation,' or wants to build Clay tables or integrate with sequencing tools like Lemlist, Smartlead, or Instantly.

  Reaches the webInstructions only1,146 words
• competitive-intelligence

  Builds a complete competitive intelligence pipeline: gather intel, synthesize it into a SWOT, construct a one-per-competitor battlecard, then validate and refresh it with win-loss interview evidence. Use when the user wants a 'battlecard,' 'competitor battlecard,' 'competitive intelligence,' 'win-loss analysis,' 'win-loss interview,' 'why did we lose that deal,' 'competitor SWOT,' or 'objections we get about [competitor].' Distinct from competitor-alternatives, which builds public-facing 'vs' and alternative pages for SEO — this skill builds internal, rep-facing sales assets.

  Self-containedInstructions only1,454 words
• copy-anatomy

  Reverse-engineers copy into reusable templates. Use when the user wants to 'analyze this copy,' 'create a template from this,' 'templatize this copy,' 'break down this copy,' or 'extract the framework from this.'

  Self-containedInstructions only541 words
• customer-segments

  Creates customer and user segment documents. Use when the user wants to 'segment customers,' 'customer segments,' 'user segments,' 'lifecycle segments,' or 'audience segmentation.'

  Self-containedInstructions only637 words
• experimentation

  Designs, prioritizes, executes, and reviews growth experiments using the ICEEE framework, structured hypothesis formation, A/B testing methodology, and statistical significance validation. Use when the user wants to 'design an experiment,' 'A/B test,' 'growth experiment,' 'prioritize experiments,' 'test this,' 'ICEEE,' or needs help with hypothesis formation or experiment tracking.

  Reaches the webInstructions only869 words
• icp-persona

  Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.'

  Self-containedInstructions only906 words
• landing-page

  Creates landing page copy using modular section templates. Use when the user wants to 'write a homepage,' 'create landing page copy,' 'landing page sections,' or 'homepage template.'

  Self-containedInstructions only443 words
• lifecycle-marketing-campaigns

  Creates lifecycle marketing campaign flows for SaaS, digital products, and service businesses. Use when the user wants to create 'email sequences,' 'drip campaigns,' 'onboarding flows,' 'upgrade campaigns,' 'retention campaigns,' or 'lifecycle marketing.'

  Self-containedInstructions only497 words
• marketing-advantages

  Identifies a product's marketing advantages and develops strategies to leverage them for growth. Use when the user wants to identify marketing advantages, asks 'what are my marketing advantages,' mentions PLG, virality, network effects, distribution strategies, or wants to know how to market based on product strengths.

  Self-containedInstructions only1,556 words
• marketing-product-ideas

  When the user needs marketing or product ideas grounded in behavioral principles and proven experiments. Use when the user mentions 'marketing ideas,' 'product ideas,' 'awareness experiments,' 'conversion experiments,' 'growth experiments,' 'PLG tactics,' 'top of funnel,' 'trial to paid,' or 'self-serve SaaS strategies.' This skill provides a 5-layer mental model, 30 foundational marketing principles, and tested experiments for awareness and conversion.

  Self-containedInstructions only1,235 words
• performance-marketing

  Plans, reviews, and optimizes paid advertising campaigns across Google, Meta, LinkedIn, TikTok, YouTube, Reddit, X, Snapchat, and ChatGPT / AI answer engines. Use when the user mentions "paid ads," "performance marketing," "ad campaign," "creative strategy," "ad copy," "media buying," "ROAS," "CPA," "campaign audit," "client onboarding," "launch checklist," "campaign reporting," or platform-specific ad help.

  Reaches the webInstructions only1,354 words
• portfolio-positioning

  Creates positioning, messaging, and brand architecture frameworks for multi-product companies. Use when the user wants to 'position a product suite,' 'multi-product positioning,' 'portfolio positioning,' 'brand architecture,' 'core narrative,' 'house of brands vs branded house,' 'product portfolio messaging,' 'launch a second product,' 'launch a new product into our suite,' 'audit our portfolio messaging,' or 'are our products fighting each other.' Sits above product-positioning and product-messaging in the hierarchy. Forces a brand architecture decision first, then builds the layered framework that single-product skills run inside of.

  Reaches the webInstructions only2,650 words
• press-release

  Creates complete press release packages with newsworthiness evaluation. Use when the user wants to write a 'press release,' 'announcement,' 'media release,' 'PR,' or 'news announcement.'

  Self-containedInstructions only483 words
• product-launch-gtm

  Guides end-to-end product and feature launches with launch sizing, GTM channel selection, cross-team alignment, and post-launch review. Use when the user mentions 'product launch,' 'GTM plan,' 'launch sizing,' 'launch priority,' 'feature release,' or wants structured launch planning.

  Self-containedInstructions only680 words
• product-marketing-metrics

  Creates complete product marketing measurement frameworks. Use when the user wants to 'measure product marketing,' 'PMM metrics,' 'measurement framework,' 'north star metric,' 'marketing KPIs,' 'measurement plan,' or 'how do I report PMM impact.'

  Self-containedInstructions only1,014 words
• product-messaging

  Creates complete messaging frameworks for products. Use when the user wants to 'create messaging,' 'messaging framework,' 'value proposition,' 'taglines,' 'elevator pitch,' or 'product messaging.'

  Self-containedInstructions only760 words
• product-onboarding-activation

  Designs complete onboarding, activation, retention, and expansion lifecycles for SaaS products. Use when the user mentions 'onboarding lifecycle,' 'activation strategy,' 'user onboarding,' 'time to value,' 'aha moment,' 'onboarding audit,' 'retention lifecycle,' or 'lifecycle design.'

  Self-containedInstructions only1,723 words
• product-positioning

  Creates complete positioning frameworks for products. Use when the user wants to 'position my product,' 'create positioning,' 'positioning framework,' 'competitive positioning,' 'how to differentiate,' or 'positioning statement.'

  Self-containedInstructions only731 words
• saas-landing-pages

  Creates complete SaaS landing page drafts using 7 framework templates. Use when the user wants to create a "homepage," "product page," "pricing page," "comparison page," "integration page," "use case page," or "solution page.

  Self-containedInstructions only547 words
• seo-audit

  When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.

  Reaches the webInstructions only2,419 words
• storytelling-framework

  Builds a complete product or brand storytelling framework, adaptable to B2B, B2C, and hybrid businesses. Use when the user wants a 'storytelling framework,' 'brand story,' 'product story,' 'customer story,' 'narrative framework,' 'story framework,' asks to 'tell our story,' or references StoryBrand, the Hero's Journey, or a strategic narrative for a pitch/webinar/case study.

  Self-containedInstructions only1,917 words