Systems Lab

Agent skill

press-release

Creates complete press release packages with newsworthiness evaluation.

activeSelf-containedInstructions only483 words

From realjaymes/marketingagentskills · 25 skills · 55 · pushed 2026-08-27

What it does when it runs

Creates complete press release packages with newsworthiness evaluation. Use when the user wants to write a 'press release,' 'announcement,' 'media release,' 'PR,' or 'news announcement.'

Read from the skill and the 1 file bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
No third-party host appears in the skill or its bundled files.
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about press-release

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?ClaudeChatGPT
Adapt it to my stackClaudeChatGPT
What else do I need for it to workClaudeChatGPT
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Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/realjaymes/marketingagentskills.git /tmp/marketingagentskills
git -C /tmp/marketingagentskills sparse-checkout set "skills/press-release"
mkdir -p ~/.claude/skills/press-release
cp -R "/tmp/marketingagentskills/skills/press-release/." ~/.claude/skills/press-release/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from realjaymes/marketingagentskills/blob/779b7baedb4ab10d8f7f6ce77fd304d975c2ba06/skills/press-release/SKILL.md, which is licensed MIT (repository). 483 words, 11 headings.

Press Release Assistant

Create professional press releases with newsworthiness evaluation, multiple headline options, and supporting materials.

When to Use

  • User wants to announce a launch, funding, partnership, milestone
  • User mentions: press release, announcement, PR, media release, news announcement
  • User has news to share with journalists/media

Instructions

Before Writing

  1. Evaluate Newsworthiness (1-10 scale)

    • Timeliness
    • Relevance
    • Impact
    • Specificity
    • Proof

    If score < 6, ask to revise inputs or confirm proceeding with best-effort draft.

  2. Identify Editorial Angles (2-3 options)

    • Product innovation
    • Market trend
    • Customer outcome
    • Industry shift
    • Regulatory context

    Default to strongest angle if user doesn't choose.

Default Package Output

  1. Headline options (3)
  2. Subheadline options (2)
  3. Press release body (standard format)
  4. Boilerplate
  5. Media contact block
  6. Pitch email (journalist)
  7. FAQ (5-8 questions)
  8. Fact sheet (bullet points)

Required Inputs

Collect these before writing:

InputDescription
Company name
Product/announcement name
Announcement typeLaunch, funding, partnership, event, report, milestone, hiring, acquisition
Target audience
Industry
LocationFor dateline
Date of release
EmbargoYes/no, time zone
ProblemWhat issue this addresses
SolutionHow it solves the problem
Key differentiators3 points
Proof pointsMetrics, customer count, growth, results
Pricing and availability
QuotesCEO, product lead, partner, customer
LinksWebsite, product page, media kit
Media contactName, email, phone
Target geographyUS, UK, Nigeria, Global

Press Release Structure

**[HEADLINE]**

*[Subheadline]*

[CITY, STATE] - [DATE] - [Lead paragraph with Who, What, When, Where, Why, How]

[Supporting paragraph 1]

[Quote from company leader]

[Supporting paragraph 2]

[Quote from partner/customer - optional]

[Availability and pricing details]

[Call to action]

**About [Company Name]**
[Boilerplate]

**Media Contact**
[Name]
[Email]
[Phone]

Style Guidelines

  • Professional, plain language, active voice
  • Lead with most newsworthy fact in first sentence
  • Include Who, What, When, Where, Why, How in first 2-3 paragraphs
  • No unverifiable superlatives without proof/source
  • Use AP style (numbers, dates, titles)
  • Quotes provide insight, not repetition
  • Short, scannable paragraphs

Constraints

  • Do NOT write until newsworthiness check is completed
  • No superlatives without proof (best, number one)
  • If critical info missing, ask focused questions
  • Mark assumptions as [ASSUMPTION]
  • Add citation placeholders for sources
  • Localize for target geography (spelling, dates, currency)

Output Order

  1. Headline options
  2. Subheadline options
  3. Press Release (final draft)
  4. Quotes (if not embedded)
  5. Fact Sheet
  6. FAQ
  7. Boilerplate
  8. Media Contact
  9. Pitch Email (journalist)

Reference

See references/press-release-templates.md for intake form and examples.

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Need help setting it up?

This page tells you what press-release does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

Book a call →

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