psp-onboarding

PSP Onboarding — first-run setup

Walks the operator through ~15 minutes of setup that makes every downstream PSP 10x more useful than generic framework prose.

Activation

Loaded automatically by the psp orchestrator when brand-config.json or SOUL.md is missing from the project root.

Also user-invocable: "Set up PSP brand config", "PSP onboarding", "Configure PSP".

Why this exists

A generic PSP that says "Series-B SaaS feels pipeline pressure" is worse than no PSP — it produces outreach that everyone else is also producing. The 5-component PSP framework only generates real differentiation when paired with:

• Your ICP precision (segment, exclusion, motion)
• Your buyer's actual vocabulary (sourced from real writing, not invented)
• Your stories (signal-to-pain mappings you've seen succeed or fail before)
• Your won't-chase boundaries

Workflow

Step 0 — Detect prior state

Check for existing brand-config.json + SOUL.md. If both exist, ask: "Refresh, or skip?" If one exists, fill the gap.

Step 1 — ICP precision

First, ICP. Be specific — "B2B SaaS" is too broad.

Tell me in one batch:
1. The 1-sentence segment (stage / size / motion / region)
2. The size range ($M ARR)
3. The motion (PLG / sales-led / hybrid)
4. The 3-5 exclusion criteria (who you don't sell to)

If your ICP is fuzzy, that's a finding — outreach against a fuzzy ICP
will be fuzzy. We can use placeholders for now and flag them for refresh
after 100 sends.

Save to brand-config.icp.

Step 2 — Primary PSP draft

Now your primary PSP. Five components:

1. SIGNAL — what's a public, recent, verifiable thing your buyer does
   that implies the pain? (job post, funding round, leadership change,
   product launch, pricing change)
2. PAIN — what's the felt operational reality at 11am Tuesday when
   that signal is present? In their language, not yours.
3. TIMING TRIGGER — which 90-day window makes the pain acute now:
   new-exec / budget-cycle / obvious-failure?
4. FELT-PAIN ROLE — who at the buyer feels it most? (Often a layer
   below the buying authority.)
5. VOCABULARY — 4-8 phrases the buyer uses in private about this. If
   you don't know yet, that's step 3.

Save to brand-config.psp_drafts.primary.

Step 3 — Vocabulary mining

If you don't have 4-8 buyer phrases yet, let's mine them.

Point me at any of these sources for the buyer segment:
- 3-5 of their public LinkedIn posts
- 1-2 podcast appearances
- 2-3 of their hiring job posts (job posts reveal pain language verbatim)
- 1-2 conference talks / panel appearances
- Their public AMA responses

I'll extract candidate phrases — you confirm which ones land.

If WebFetch is available, the skill can pull + extract directly. If not, instruct the operator to paste content and run extraction.

Step 4 — Signal sources (operations)

Where will you hunt these signals? (Mark all that apply.)

1. LinkedIn job search (daily — manual or via Phantombuster)
2. Crunchbase / news APIs (weekly)
3. RSS feeds for specific publications
4. Podcast feeds for relevant shows
5. Manual research only

How often refresh:
- PSP refresh cadence (default: 90 days)
- Vocabulary refresh (default: 30 days)
- Signal freshness window (default: 14 days — older signals drop)

Save to brand-config.signal_sources + brand-config.research_cadence.

Step 5 — Stories (SOUL.md)

Tell me 3-5 stories that anchor your PSP — times you saw a signal-to-pain
mapping work or fail.

Each story: 1-2 sentences, anonymized but specific. These become
calibration points for the construct skill.

Also:
- Your won't-chase boundaries (topics / segments you refuse)
- The 11am-Tuesday operational moment of your buyer (paint it specific)

Save to SOUL.md.

Step 6 — Write the files

Write brand-config.json + SOUL.md at the project root. Show preview:

✓ brand-config.json — ICP + 1 PSP draft + signal sources + cadence
✓ SOUL.md — 3 stories + vocabulary + 11am-Tuesday moment

Try a quick test:
> Construct a PSP for <segment>

The output will now use:
- Your ICP precision (not generic "B2B SaaS")
- Your vocabulary (not category jargon)
- Your stories as calibration

Next step: install `cmj-hub/claude-evp` to lock the EVP that speaks
to this PSP. Then `cmj-hub/claude-cold-email` to ship outreach.

Step 7 — Refresh cadence

PSPs decay. Re-run onboarding when:
- ICP shifts (new segment / segment cull)
- Buyer vocabulary evolves
- Quarterly minimum (90 days)

Re-run: `/psp onboarding refresh`

References

• ../../brand-config.example.json — full template
• ../../SOUL.md — voice template
• ../../AGENTS.md — behavior rules
• Sister skills:
  • psp-kickoff — adaptive router that uses these files
  • psp-construct — uses brand + SOUL for actual PSP build
  • psp-signal-hunt — runs against your signal sources