marketing-content-x-post

X (Twitter) Post Generation

Draft pipeline for a content idea of type x_post.

When to Use

• Idea with content_type: x_post
• Single tweet or educational thread (8–12 tweets)

Prerequisites

• Content idea + context files
• Current agent/LLM session
• No Exa reference articles

Prompt layering

1. Base writer
2. Quality layer
3. X format layer → references/format-requirements.md

Follow the shared draft gate and writing quality rules in docs/content-generation.md. Use buyer_question, unique_angle, proof_source, next_action, and research_mode from the idea; do not write from title + description only.

Platform rules (2026 algorithm)

• No external links in tweet body (kills reach — put link in first reply if needed)
• 1–2 hashtags max, at end
• 150–250 characters optimal per tweet
• Max 280 characters per single tweet
• Threads: separate tweets with --- divider in output file
• Reply/engagement hooks critical
• One idea per tweet — punchy lines

Stage → hook pattern

Stage	Hook type
Problem	Data hook, Question hook
Concept	Contrarian hook
Education	Specificity hook, List thread (8–12 tweets)
Decision	Story hook
Vendor	Proof hook (soft CTA, no link in body)

Output

Brand scope. In a multi-brand workspace the draft inherits the idea file's brand: write to workspace/marketing/content/{brand}/drafts/… — same brand segment as the idea. See the Brand Scope Gate in AGENTS.md.

workspace/marketing/content/drafts/x/{slug}.md — plain text body

For threads, document tweet count in frontmatter.

Frontmatter: idea, content_type, buying_stage, service, icp, persona, generated_at. Run scripts/validate-content-draft.sh {output} and update the idea to status: generated after the draft validates.