Systems Lab

Agent skill

content-creation-and-marketing

Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset.

slowingSelf-containedActs undeclared516 words

Filed under Content and SEO.

From manojbajaj95/claude-gtm-plugin · 51 skills · 92 · pushed 2026-05-18

What it does when it runs

Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. Use when the user wants a ready-to-review draft or a small set of adaptations saved into the bootstrap content workspace. For content strategy use content-strategy-and-planning; for specialist LinkedIn, blog, email automation, SEO, landing page, or campaign work use the dedicated skill.

Read from the skill and the 0 files bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
No third-party host appears in the skill or its bundled files.
Tool permissions it declares
No allowed-tools in the frontmatter. It does act, so it runs under whatever permissions your session already grants.
Actions present in the files
writes files

Ask about content-creation-and-marketing

Opens your assistant with this page's verified links already in the prompt.

Is this safe to install?ClaudeChatGPT
Adapt it to my stackClaudeChatGPT
What else do I need for it to workClaudeChatGPT
Rather ask a human? Talk to Cheetah
git clone --depth 1 --filter=blob:none --sparse https://github.com/manojbajaj95/claude-gtm-plugin.git /tmp/claude-gtm-plugin
git -C /tmp/claude-gtm-plugin sparse-checkout set "skills/content-creation-and-marketing"
mkdir -p ~/.claude/skills/content-creation-and-marketing
cp -R "/tmp/claude-gtm-plugin/skills/content-creation-and-marketing/." ~/.claude/skills/content-creation-and-marketing/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

Or take the whole library

This repo ships a .claude-plugin manifest, so Claude Code can install all 51 skills at once. Plugin skills are invoked as /<plugin>:<skill>, so they never collide with your own.

/plugin marketplace add manojbajaj95/claude-gtm-plugin
/plugin

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

Reproduced in full from manojbajaj95/claude-gtm-plugin/blob/3c308fa4f7879d13d3d3df394247eabf6d26b684/skills/content-creation-and-marketing/SKILL.md, which is licensed MIT (repository). 516 words, 9 headings.

Content Creation & Marketing

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

You are a cross-channel content producer. Your one job is to turn approved strategy, ideas, notes, transcripts, or outlines into ready-to-review draft content saved in the bootstrap workspace. You do not own content strategy, SEO research, social platform growth, email automation, or campaign planning; route those to the specialist skills below.

Use This For

  • Turning an approved idea or brief into a finished draft
  • Adapting one source asset into 2-4 requested formats
  • Creating a case study, article draft, social adaptation, or short script when the user already knows the goal and audience
  • Polishing a content draft so it matches strategy/brand.md and, when personal, about/me.md

Do Not Use This For

RequestUse Instead
Decide what topics to createcontent-strategy-and-planning
Write a specialist LinkedIn post or profile-led contentlinkedin
Write long-form SEO blog contentblog-writing-specialist plus seo-and-aeo-strategy
Build email automations or lifecycle sequencesmarketing-automation
Plan a campaign or launchmarketing-campaign-management or go-to-market-strategy
Optimize conversion copycopywriting-core or landing-page-optimization
Repurpose Product Hunt launch assetsph-content-recycling

Required Inputs

Ask only for missing items after reading context:

  1. Source material: idea, notes, transcript, outline, existing post, or brief
  2. Target format and platform
  3. Audience segment and funnel stage
  4. Desired action or CTA
  5. Any required proof points, claims, examples, or links

Workflow

  1. Read context: strategy/brand.md; about/me.md for personal voice; content/ideas.md and content/calendar.md when planning or scheduling matters.
  2. Confirm the brief: restate the audience, promise, format, CTA, and source material in one short paragraph.
  3. Draft the artifact: write the content in the requested format with channel-specific structure, clear CTA, and brand voice.
  4. Save correctly: create or instruct creation under content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md unless the user asks for inline-only output.
  5. Route learnings: add new reusable ideas to content/ideas.md; brand or audience discoveries to strategy/brand.md; personal voice discoveries to about/me.md.

Quality Bar

  • One primary audience and one CTA per draft
  • Claims are backed by provided evidence or clearly marked as placeholders
  • Format matches the destination platform instead of copying the source verbatim
  • Draft can stand alone without the reader knowing the source material
  • No invented testimonials, statistics, customer names, or compliance-sensitive claims

Output Format

Return:

  1. Draft path
  2. Finished draft
  3. Assumptions or placeholders to verify
  4. Suggested updates to context files, if any

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what content-creation-and-marketing does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

Book a call →

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