Systems Lab

Agent skill

marketing-content-linkedin-post

Write a LinkedIn post (150-250 words, plain text) from a content idea.

activeSelf-containedInstructions only273 words

Filed under Content and SEO and LinkedIn and social.

From b2bforce/b2bforce · 29 skills · 2 · pushed 2026-08-21

What it does when it runs

Write a LinkedIn post (150-250 words, plain text) from a content idea. Use when content_type is linkedin_post. No Exa research. Stage-specific frameworks apply. Output to workspace/marketing/content/drafts/linkedin/. Not for blog or X formats.

Read from the skill and the 1 file bundled beside it. A skill’s own description is written to be selected by an agent, so it describes the job and not the dependencies.

Keys and connectors you must supply
None found.
Hosts it reaches
No third-party host appears in the skill or its bundled files.
Tool permissions it declares
No allowed-tools in the frontmatter. It only issues instructions, so there is nothing to bound.
Actions present in the files
None. Instructions only.

Ask about marketing-content-linkedin-post

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Install it

View source on GitHub ↗
git clone --depth 1 --filter=blob:none --sparse https://github.com/b2bforce/b2bforce.git /tmp/b2bforce
git -C /tmp/b2bforce sparse-checkout set ".agents/skills/marketing-content-linkedin-post"
mkdir -p ~/.claude/skills/marketing-content-linkedin-post
cp -R "/tmp/b2bforce/.agents/skills/marketing-content-linkedin-post/." ~/.claude/skills/marketing-content-linkedin-post/

Picked up without a restart. A project skill of the same name is shadowed by your personal one. For one repository only, swap ~/.claude/skills for .claude/skills. Claude Code docs ↗

The folder is the same in every client that implements the format — 46 of them — so if yours is not above, only the destination changes.

The skill

Source on GitHub ↗

Reproduced in full from b2bforce/b2bforce/blob/7682ed90c62190a0f3c09eb135596d08bd6890bc/.agents/skills/marketing-content-linkedin-post/SKILL.md, which is licensed MIT (skill frontmatter). 273 words, 8 headings.

LinkedIn Post Generation

Draft pipeline for a content idea of type linkedin_post.

When to Use

  • Idea with content_type: linkedin_post
  • User wants LinkedIn-native copy (not cross-posted blog summary)

Prerequisites

  • Content idea file + firm/service/ICP/persona context
  • Current agent/LLM session
  • Do NOT run Exa reference search (skipped for this type)

Prompt layering

  1. Base writer (style only)
  2. Quality layer
  3. LinkedIn format layer → references/format-requirements.md

Optional: workspace/firm/content-guidelines/linkedin-post.md

Follow the shared draft gate and writing quality rules in docs/content-generation.md. Use buyer_question, unique_angle, proof_source, next_action, and research_mode from the idea; do not write from title + description only.

Output format (critical)

  • Plain text — NOT Markdown headers
  • One sentence per line
  • 150–250 words optimal; max ~300 words / 3000 chars
  • 0–2 emojis if brand-appropriate
  • 2–3 hashtags at end
  • Engagement question at end
  • No bullet lists (hurts engagement)
  • First-person voice (I, we, you)

Stage → framework (from format prompt)

StageFramework
ProblemStory Hook, Poll
ConceptCategory, This-vs-That
EducationFramework, How-To
DecisionComparison, Data
VendorCSR, Behind-the-Scenes

Output path

Brand scope. In a multi-brand workspace the draft inherits the idea file's brand: write to workspace/marketing/content/{brand}/drafts/… — same brand segment as the idea. See the Brand Scope Gate in AGENTS.md.

workspace/marketing/content/drafts/linkedin/{slug}.md

Frontmatter: idea, content_type, buying_stage, service, icp, persona, generated_at. Body = plain text only. Title in frontmatter for filing.

Run scripts/validate-content-draft.sh {output}. Update idea frontmatter to status: generated after the draft validates.

Related Skills

marketing-content-x-post — different length/platform rules

Files bundled with it

These load only when the skill asks for them, so they cost nothing until it runs.

Other skills for the same job

Different authors, same problem. Matched on the words in the skill name, across every library in the catalogue except this one.

Need help setting it up?

This page tells you what marketing-content-linkedin-post does and what it needs. Cheetah builds the agent setup it runs inside: data, CRM, sequencing and the guardrails.

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