linkedin-content-planner

LinkedIn Content Planner

Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.

When to use

• User asks "plan my week" or "what should I post this week"
• User wants to escape ad-hoc shipping and establish rhythm
• Before a launch week (user needs product-pillar alignment)

Input

• Theme (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
• Audience description: e.g., "B2B founders, AI ops leaders, marketing VPs"
• Pillar mix (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
• Posting days (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
• Voice samples (optional): paths to past posts for voice calibration

Output

A markdown plan with:

7-day calendar

Day	Time	Pillar	Format	Hook formula	1-line angle	CTA type	Goal
Mon	—	(commenting day)	—	—	—	—	—
Tue	8:00 AM local	Authority	Text	F7 Odd-Precision Money	"What 3 months of agent ops costs"	Question close	Saves
Wed	9:30 AM local	Narrative	Text	F4 Time-Anchor Confession	"Why I stopped publishing for 4 weeks"	Mirror question	Comments
Thu	8:00 AM local	Community	Text	F14 Named Gratitude	"The 3 people who shaped our launch"	Tag + thanks	Reposts
Fri	9:00 AM local	Narrative	Text	F11 Emotional Cold-Open	"The night our first deploy failed"	Soft close	Likes
Sat/Sun	—	(off)	—	—	—	—	—

The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.

Daily comment targets

For each posting day:

• 3-5 creators to engage (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
• Comment pattern to apply (first-commenter, data-first, answer-their-question)
• Target count: 10-20 substantive comments per day

Weekly inbound-readiness check

• At least 1 vulnerability post (Narrative)
• At least 1 receipt/data post (Authority)
• At least 1 soft offer or CTA-driving post
• Comment strategy includes 70% peers, 20% aspirational, 10% prospects
• No pillar >60% of the week's posts
• No duplicate formula used twice in the same week
• Goal mix spread: not every post chases the same reaction (see Goal mix below)

Rules

• 3 pillars minimum, 5 maximum. More than 5 dilutes signal.
• 3-5 posts per week. 6+/week triggers cannibalization signal in 360Brew.
• 10-20 comments/day on other creators. Comments drive more inbound than posts.
• Tue/Wed/Thu top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
• One format per pillar per week. Don't stack 3 text posts for Authority — vary.
• Product/Offer pillar max 1 post/week. Overuse kills trust.

Formula → pillar mapping

Pillar	Preferred formulas
Authority	F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta, F15 Explain-to-Kids
Narrative	F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap, F11 Emotional Cold-Open, F16 Status-Strip
Community	F6 Comment-Gate (use sparingly), F12 Permission Slip, F14 Named Gratitude, poll posts, spotlight mentions
Product/Offer	F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix), F13 Bait-and-Switch (upgrade announcements)

Founders edition (alternative pillar set)

When the whole plan is for a founder building trust with investors, hires, and design partners, swap the default pillar mix for the founder set from ../../references/founder-topics.md. It maps each pillar to founder angles (A1-A10) instead of generic topics, and leans on the structural formulas F17-F20.

Pillar	Share	Founder angles	Preferred formulas
Conviction (POV, category, product philosophy)	30-40%	A1 Reprice, A7 Designed Serendipity, A8 Evasive-Sentence	F10, F18, F5
Building in public (the real, unglamorous work)	30-40%	A5 Unglamorous Bet, A6 Limit of Delegation, A9 Delegation Line	F7, F4, F17
The math (how a founder actually decides)	15-20%	A4 Scarce-Shots, A10 Learning Gate	F10, F18, F20
Proof (relationships and wins, told narrowly)	10-15%	A2 Content-to-Pipeline, A3 Audience of One	F9, F11, F5

Same guardrails apply: 3-5 posts/week, no pillar above 60%, no formula repeated inside 7 days, spread the goal across the week. Ask the user "founder plan or general plan?" when the audience is a founder building a company, and default to this set if they say founder.

Goal mix (balance the week, not just the pillars)

Every formula earns a primary reaction: comments, reposts, likes, or saves (see ../../references/hook-formulas.md "Engagement-goal split"). A week that is all comment-bait or all repost-bait reads as engineered and flattens reach. Spread the goals across the week:

Goal	Formulas	Weekly target
Comments	F4, F10, F12, F9	at least 1
Reposts	F14, F2, F8	at least 1
Likes	F11, F13, F16	at least 1
Saves	F15, F7, F8	at least 1

Steps

1. Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
2. Validate pillar mix sums to 100%; warn if any pillar >60%.
3. For each posting day, pick:
   • Pillar (rotate to match mix)
   • Formula from that pillar's bank (don't repeat within 7 days)
   • Format (alternating text / carousel / poll per pillar rules)
   • Specific angle (user provides or skill generates)
   • Posting time (audience-timezone aware)
4. For each posting day, add 3-5 comment targets with suggested pattern.
5. Run inbound-readiness check; flag anything missing.
6. Return as markdown + optional JSON for Notion/Airtable import.

Example

See references/example-plan-week.md for a filled-in 7-day plan.

Files

• SKILL.md — this file
• references/example-plan-week.md — worked example
• references/pillars-framework.md — the 3-pillar discipline explained
• ../../references/founder-topics.md — founders-edition angle library (A1-A10) and founder pillar set

Related skills

• linkedin-post-writer — generate each day's draft from the plan
• linkedin-comment-drafter — execute the daily comment targets
• linkedin-thread-monitor — track inbound from the comment strategy
• linkedin-engager-analytics — segment audience on each post